Humancredit.

Win your self-determination back.

Use the internet as usual and automatically support humanitarian causes.

June 23th, 2014 | User Pitch | 14 Slides

2

Anna, 27, makes her travel arrangements relaxed online …

3

$100

billion

p.a.

Browsing on opodo, Anna is unwillingly sharing her data.

1. unauthorized

targeting

BLACK

BOX

2. not

transparent

storage

www.opodo.de

3. not precisely

selected profiles

BRANDS & ADVERTISERS

$

5. disruptive

advertisement4. management

& trade

opodo ad

www.pcwelt.de

AD

classified datastudent + 27+ opodo.de

-----------------

4

FREE SERVICES

She is getting frustrated and is loosing her self-determination.

ad-floodedspied out

doesn’t benefit from

data business

$100 bn

p.a.

for digital

advertising

5

use ad-blocker?disable targeting?

Can’t Anna better control her digital life?

By playing rabbit and hunter we keep being rabbits.

We don’t change the game!

6

Why doesn’t Anna actively do what she wants?

sharing actively

legal data,

she wants to share

getting only relevant

advertisement

using the internet

as usual

supporting humanitarian

projects of her choice

7

voluntarily share data

get relevant advertisement

self-determination

transparency

participation

do good

consumer engagement

transparency

efficiency

image

added value for consumers and advertisers

fee for premium user data

access to premium user profiles

added value goes to humanitarian projects

Humancredit empowers consumers & advertisers at the same time.

consumeradvertiser

market exchange

non-market exchange

8

sign up

www.humancredit.cc

onlineFB

App

Plug-

In

Mobile

App

install

Browse and automatically generate “Humancredits”!

1.

2.

3.

on all your devices

Your “Humancredits” will be donated automatically

to humanitarian projects of your choice!

Browse the web as usual and do good!

9

$100

billion

p.a.

Create an alternative way of digital cooperation.

1. unauthorized

targeting

BLACK

BOX

2. not

transparent

storage

www.opodo.de

3. not precisely

selected profiles

BRANDS & ADVERTISERS

$

5. mediocre

targeting4. management

& trade

opodo ad

www.pcwelt.de

AD

Profile Anna-----------------

opodo.de-----------------

1. authorized &

self-managed data

$

$

3. premium user selections

2. certified

“legal data”

4. ads from “good brands” with seal

for “engaged advertisement”

6. Humancredit ads which pay for Anna’s attention &

fit to Anna’s interests

fee for using the Humancredit brand

+ user consumer generated added value

7. donating Humancredits for

“Anna’s humanitarian projects”

5. premium

targeted ads

10

black

box

Your “legal data” stays in a “transparency box Box“ on your

computer and you can add and delete it any time

Voluntarily shared “legal data” gets a “Humancredit certificate” so

you can always recognize who is connecting you after having

plaid for your data.

You decide which information about your profile

you want to share.

You authorize Humancredit to trade with your

“legal data” for 1-3-6 months, so you are not

selling your data, but licensing the access to your

devices.

Win transparency and self-determination on data usage!

11

charity plug-in on | donate now chrdavid | 10.467 Humancredits | log out

13.203

example with a Humancredit browser plug-in

1.

Get cool advertisement wherever you are!

13.203 84.673

fill in & donate

2 minutes

20 questions

200 Humancredits

advertisement, that is

relevant to you

advertisement, that

pays for your attention

advertisement, you can vote,

close or give feedbackto if you want

advertisement, with the

Humancredit certificate

12

ca. €100 per year

you get for your

membership

5-50€/year

you get for each

actualisation:

20¢

you get for each

interaction:

5¢-5€

you get for your browser

time:

1-10¢/h

Every minute turns into a donation for your favorite projects!

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You are in the driver seat!

Enjoy doing good – using the internet as usual!

www.humancredit.cc

georgi@humancredit.cc