DISCOVERYdriving action through content

RAN GISHRI

VP, AUDIENCE DEVELOPMENT

CONTENT MARKETING IS HOT

2007 2009 2011 2013 2015

* Google Trends Data for 01/2007-01/2015

100+ YEARS OF CONTENT MARKETING

1895

1900

1904

2014

WHAT HAS CHANGED?

WHAT HAS CHANGED?

Technology

WHAT HAS CHANGED?

Technology Distribution

WHAT HAS CHANGED?

Technology Distribution People

Peak of Inflated

Expectations

Technology

Trigger

Trough of

Disillusionment

Slope of

Enlightenment

Plateau of

Productivity

CONTENT MARKETING HYPE CYCLE

• Planning

CreationDistribution

Optimization

CUTTING THROUGH THE CONTENT CLUTTER

THE RISE OF DISCOVERY

displaysearch

discoverysocial

“YOU MAY ALSO LIKE”

11

PersonalPreferences

Device Timeof Day

LocationSocialTrends

PERSONALIZATION ENGINEOPTIMIZED FOR DESIRED BEHAVIOR

Users discover content they may like

Somesign up

Taboola measuresperformance and optimizes campaign

Then watch teaserson Netflix.com1 2

3 4

NETFLIX - ACQUIRING SUBSCRIBERS

TOP ADVERTISERS

GENERATING TRAFFIC AND LEADS WITH TABOOLA

550Mmonthly unique

users

200Bmonthly

recommendations

86%US desktop users

reached*

5M+sponsored

content items

PROPERTY REACH

Google Ad Network 95.3%

Taboola 86.2%

Yahoo Audience Net. 84.7%

Google Sites 82.6%

Outbrain 73.8%

Yahoo Sites 73.2%

Facebook 59.5%

By ComScore 10 \ 2014

SCALING CONTENT MARKETING

THANK YOU

RAN GISHRI

RAN.G@TABOOLA.COM

@RGISHRI