WELLBRIDGE

A BUSINESS CONCEPT

CONCEIVED BY SENIORS*DESIGNED BY SENIORS * IMPLEMENTED BY SENIORS

Wellbridge uses the understandings of science to be a bridge to rejuvenation.

Presented By JOHN HUBBELL CEO & Director

Hubbell Associates Limited68 Summers Road

Farncombe, GodalmingSurrey GU73BE

ceo@hubbellassociates.co.uk

07795064407

DYING IS EASY ***** LIVING IS AN ATHLETIC EVENT

"Physical Culture and Nutrition — Are The Salvation Of Modern Society. 1953”

Francois Henri "Jack" LaLanne "The Godfather Of Fitness" Horatio Alger Award, President’s Council of Physical Fitness Silver Anniversary Award, and has a star on the Hollywood Walk of Fame

To stay healthy is not easy it is hard work.

To be successful in the aging process,

We need to understand the issues and what is needed to overcome them,

We are social animals and therefore need to be complete in this area,

We need to move and eat nutritious food to stay healthy.

Most of us know this. Therefore the question is why don’t we?

That question is why the Wellbridge Concept will be a success.

The Wellbridge Concept

WELLBRIDGE IS A CENTRE FOR SENIORS

PROVIDING

EDUCATION AND SOCIAL INTERACTION,

AGE PLANNING ,

AGE MANAGEMENT THROUGH MOVEMENT AND NUTRITION

The Wellbridge Business The Wellbridge Center will be a seniors’ wellness support

business targeted at the pre- and post-retirement market.

The uniqueness of the Wellbridge concept is that it incorporates all the wellness needs of seniors under one roof.

The business will supply:

education through lectures and other associated services. social functions through a cafeteria and lounge area, and fitness through a gym and fitness studios, clinical and professional contractors such as chiropractors and

massage therapists,

PURPOSE OF THE INVESTMENTTO BUILD A PROOF OF CONCEPT AND THEN ROLL OUT THE

PROJECT ACROSS THE HOME COUNTIES

THESTOCKBROKERBELT

The Author of The Business Plan

John Hubbell, a retired businessman, academic and former Olympian

He conceived this business opportunity due to his own aging issues.

The Wellbridge business plan is the result of four and a half years of conceptualizing, researching, planning and verifying.

Business Expertise, 40 years as a business owner and financier (retired securities dealer specializing in small cap deals)

Significant board experience (Presently director of Surrey Active)

Proven Marketing and Sales Experience Academic and Professional Fitness

Expertise

MANAGEMENT

CFO – Chris Burton Brown CA. – Expertise- Strategic Development, Financial Control, Business Processes, Staff Development, and Funding

Toby Siddall Director – Past MD, Residential Care at Care UK

Glen Duffy DC Owner of Care for Health Guest Lecturer, University of Surrey.

ADVISORS

•Al Foglio MD GI Partners Europe (Finance).

•David Robertson –Stream Properties (Property Acquisition)

•Gill Samuels CBE– Past Director of Pfizer, RAND Advisor ( Science of Aging)

•Emma Forward– Director Exercise Movement & Dance Partnership. Director Active Surrey. (Fitness and Dance Instructors Search)

THE INVESTMENT

OF

£850,000 SEIS AND EIS ELIGIBLE

FOR

50%

EQUITY STAKE

(SUBJECT TO MAXIMUM OF 30% PER INDIVIDUAL INVESTOR)

SEIS / EIS FINANCIAL PROJECTIONS 50/50

Conservative Model:

• Starts with 300 members

• Increases evenly to 2000 members after 18 months

• IRR 36%

• Cash flow: break even month 17 (at 1500 members)

Payback (cash balance equals investment) in month 36

Turbo Model:

• Starts with 300 members

• Increases evenly to 2600 members after 12 months

• IRR 50%

• Cash flow: break even month 11 (at 1500 members)

• Payback (cash balance equals investment) in month 25

Assuming multiple investors taking 50% of the equity (each taking no more than 30%), the returns are as below:

Blue Square Wellbridge Location, Train station 50 m. behind building, bus stopfrom all surrounding towns directly in front of our building

WITHIN A 15 MINUTE DRIVE OF THE EPSOM CENTER THE POPULATIONWITH AGE 50 TO 74 IS 131000

THE NHS AND SPORT ENGLAND RESEARCH STATES THAT 1 IN 4 OF THE UK POPULATION ARE ACTIVE

GIVING A MARKET POTENTIAL OF 32700

JOHN HUBBELL FEELS A SALES SUCCESS PENETRATION OF BETWEEN 4250 AND 11300 MEMBER BUYERS IS POSSIBLE

OR AN AVERAGE OF 7800 MEMBERS

THEREFORE HE WOULD ONLY NEED 33% OF THESE MEMBER BUYERS TO MEET THE OPTOMISTIC

PROJECTIONS OF 2600 MEMBERS

SEE ARCHIVES FOR JUSTIFICATION

Potential CompetitorsMedical and Health Companies

Suppliers like BUPA and Nuffield HealthCompetitors

•Using the Illness Reactive Model

•Have wrong model, not specific to a wellness model

•Little to no social component

•Could be our main future competitors

Mainstream Gym Operators

Suppliers like Virgin Active and Fitness First

•Their model is specifically a fitness and health model

•Does not specifically target seniors

•Sweaty jocks and sexy young bodies intimidating for some seniors

•Doing a good job with their market and model

•A seniors time would only be an after thought for off peak

Local Authority Leisure Centers

Our main competition today for the fitness model

•Supply either great or after thought program for seniors

•Some have same model as mainstream gym operators

•Do not have capital to compete with Wellbridge Model

•Lots of children and yummy mummies a negative

•Little to no social component

Risks In The Market Place The Wellbridge model has no proprietary aspect.

The new science that the Wellbridge model is based on is in the public domain

However the Wellbridge model today is unique in the western world

Due to Government initiatives new competitors will come into the market place

There are many suppliers providing components of the model.

Small providers supply a complete model for athletes, and high net worth clients,

Large suppliers supply only fitness or clinical support

No one is supplying the whole model for seniors.

Seniors Do Not Like Getting Old!Wellbridge Helps Them Like It!

Wellbridge does this by supplying: The Wellbridge program uses the new wellness science to:

A senior specific wellness program

Education

Movement

Nutrition Counseling

Clinical Support

An individual Critical Motivator

A senior specific social environment

Slow the aging process

Reduce the impact of chronic illness

In some cases reverse degeneration

Prevent or delay or Improve disability

Lengthen independent active life span

This is done all under one roof a concept unique in the western world

Why a Wellness Business For Seniors

By 2031, the over 65 population will hit 15 million.

The retirement market will strengthen as pension investments convert to income.

Surrey has the wealthiest retirement population in the UK

Scientific fact: Inactivity and poor nutrition are major causes of chronic diseases.

After 65, half of the average individual’s lifespan will be lived in disability due to past poor lifestyle choices.

The Government is nowstarting to spend money on

Wellness. The Reason:

80% or £80 billion of NHS expenditures are for lifestyle-related chronic diseases

For over 65’s, UK spends over £50 billion annually on lifestyle related conditions. (Government Statistics)

If 1% of the inactive UK spent 30 minutes a week active = a saving of £1.2Bn. (NHS source)

We only need a 1% market penetration to meet our optimistic projections

Off-site management

Academic research

Lectures &speakers

Total wellness

Retail sales

Seniors dating agency

Pain management

Age-groupsports training& competition

Cafeteria

Seniors travel

Oxygen therapy

Medical referrals

Conferences on ageing

Potential Wellbridge services

ROLL OUTThe concept should be proved within 6-9 months of

starting and will trigger a full-scale national roll-out, starting in the prosperous South-East. Wellbridge centres will be in leasehold, freehold or joint venture premises, needing between £600k to £2,5 million investment. Several locations have already been surveyed and judged prospective in terms of infrastructure, services, demographic profile, and costs.

Can Wellbridge Be Rolled Out? The Answer Is Yes: The NHS and UK Treasury want to find a solution to the staggering health cost budget For over 50 years research has told us if one moves moderately and eats healthy• A person will live longer• A person will have less chance for chronic disease• A person’s life span in disability after 65 will be reduced• A person will not visit the doctor as often• And many other benefits over a sedentary life style The UK government has finally accepted this logic They realize a total holistic model is the answer to the reduction of costs Wellness is now a buzz word for solving the financial crisis Life style related illness comprises 80% of the NHS budget Seniors comprise 65% of the life style related illnesses Each County is required to establish Health and Wellbeing Boards The new future business will be to supply the solutions Government can’t fund the requirement Wellbridge is a model for the senior’s solutions Market research tells us that there could be 24 centers in Surry There is room for many suppliers

DEMORGAPHICS JUSTIFY 24 CENTERS IN AND AROUND SURREY

POLICY AND PROCEDURES

The policy and procedures for Wellbridge will conform and be designed from the following:

Social Care Act

Health and Social Care Act 2008

Care Quality Commission

Policy and Procedures Manuals for Sports Clubs (UK Sport)

UK Active Policy and Procedures Manual

Fitness Industry Association Policy and Procedures

The Marketing Questions That Have Been AnsweredDRAFT DOCTORAL PROPOSAL SUMMARY ON: BIOLOGICAL AGING AND HEALTH COSTS

By John Hubbell the Proposer

THE RESEARCH QUESTION

WHAT WOULD BE THE ECONOMIC AFFECT IN THE REDUCTION OF GENERAL DISABILITY AFTER THE AGE OF 65 TO THE UNITED KINGDOMS NATIONAL HEALTH COSTS? A STUDY INTO

BIOLOGICAL AGING.

THE DISSERTATION RESEARCH STUDY QUESTIONS In order to find the answers to this question, there will be investigation into the following studies. The

questions below will certainly bring forward new directions to follow, but the questions below will form the basis to the dissertation.

Demographic Questions What is the current demographic research? What is the make up of Southern England’s population in the 55 to 80 plus study group for the

definition of this study? What is the longevity status for the southern England age groups from 55 to 80 plus to determine

demographic longevity norms? What is the recognized definition of life after 65 living in good heath and living in disabled health? What is the life span with and without disability in Southern England? What are the various longevity statistics for different income groups such as Low-Income, State-

Dependent Market, Mass Market Low to Mid Income, Mass Affluent Market, High Net Worth Consumers.

What are the various functional health issues associated to the different income groups such as Low-Income, State-Dependent Market, Mass Market Low to Mid Income, Mass Affluent Market, High Net Worth Consumers.

What impact do life style, nutrition, movement, mental attitude, environment, and genetics have on longevity?

Biological Questions? What is the current biological age research? What are the biological age determinants? What are the various health issues that seniors have to deal with? How are the relationships of the three impacting longevity factors (environment,

genetics and life style management) influencing health and longevity? What are the various definitions of biological age? What are the various measurements of cardiovascular, pulmonary, strength, flexibility

and internal fitness? What are the various measurement vehicles used by business, academia, science and

medicine to determine age levels, and the various aspects of health? What should be the unique definition for this study of biological aging, if the existing

definitions on biological age are not suitable for the purpose of this study? Should a unique measurement vehicle for the purpose of this study be designed, if

existing vehicles are not suitable? How an improvement in nutrition and exercise will affect an individual’s biological age in

relationship to their chronological age?

Wellness Questions? What is the current research dealing with middle to advance aging

wellness programs and best practice? What are the motivating and de-motivating factors with respect to

participating in a wellness program? What types of activity groups are there in Southern England that deal

with wellness, such as dancing, recreation, age group sport, fitness programs, medical screening etc.?

What type of support are there available in Southern England that deal with wellness, such as dancing, recreation, age group sport, fitness programs, medial services, health screening etc.?

What are the types of wellness programs available to the study group? What are the facilities and support available to the specific study

population in relation to wellness management? What are the issues of disability in the retirement community?

Economic Questions? What are the intergenerational health costs of the UK as allocated to various age

divisions, Infant, Toddler, Pre-pubescence, Preadolescence, Adolescence, Young Adulthood, Middle Adulthood, and Advanced Adulthood?

What is division of health costs as it is divided into the various functional health illnesses for Middle Adulthood and Advanced Adulthood?

What are the varying costs of wellness program components and a total wellness program?

What are the health costs of the UK as allocated to specific senior health issues such as disease, life style caused illness, and injury?

What are the uses of biological age in medical diagnostic practice, actuarial science for pensions and health insurance policies, fitness industry, and government policy?

What are the solvency issues of age-based entitlement programs in the UK? What are the specific individual health costs that apply to the various types of accidents,

communicable viral and bacterial disease, cancer, obesity, alcohol dependency, diabetes etc. as they apply to the over 65 population in the UK?

What are the various health costs associated to the different income groups such as Low-Income, State-Dependent Market, Mass Market Low to Mid Income, Mass Affluent Market, High Net Worth Consumers.

What are the economic costs to age related disability caused by health issues due to increasing longevity?

Sales Model

Presale Targets