5th Edition – Paris -- June 4-5, 2015

Physicians' perspectives on Impact of Digital on Medical Practice

Paris June 4. 2015

Carlo V Caballero-Uribe MD Internist-Rheumatologist Associated Professor of Medicine Universidad del Norte Barranquilla-Colombia Phd (c) in Health Communication @carvicab #hcsmla

5th Edition – Paris -- June 4-5, 2015

How are clinicians using social media to get messages across?

How different are different online physician communities?

Denise's Questions 2/26

How does a physician become massively interested in social media and digital health?

Doctors 2.0 Agenda

@carvicab

5th Edition – Paris -- June 4-5, 2015

Understanding the influence of Social Media in Latin America

@carvicab

5th Edition – Paris -- June 4-5, 2015

With disparities our internet penetration is above global average

@carvicab

5th Edition – Paris -- June 4-5, 2015

242 Millions (49%) connected to the net

@carvicab

5th Edition – Paris -- June 4-5, 2015

Social Media Penetration is also above global average

@carvicab

5th Edition – Paris -- June 4-5, 2015

We are social

@carvicab

5th Edition – Paris -- June 4-5, 2015

8

Situation in Colombia. Plan Vive Digital

@carvicab

5th Edition – Paris -- June 4-5, 2015

We have to deal with the "digital divide"

Best use of IT for productivity is by Stratum 3

@carvicab

5th Edition – Paris -- June 4-5, 2015

And "typical" barriers...

@carvicab

5th Edition – Paris -- June 4-5, 2015

Our Experience with RED YIKA "Red Yika is a technological project with a focus on education from social

networks applied to the area of health."

@carvicab

5th Edition – Paris -- June 4-5, 2015

Use of Web 2.0 tools by health professionals (N:414 )

12

Hung E., Jabba D., Ruiz M., Valencia J., Mariño C., Yuste M., et al (2014), Capítulo 3: Caracterización tecnológica de la población beneficiaria de REDYIKA, Elias Hung (Ed.), REDYIKA, la promoción de salud en Colombia e Iberoamérica (pp. 65-102). Baranquila, Colombia: Editorial Universidad del Norte.

@carvicab

5th Edition – Paris -- June 4-5, 2015

Our city doctors have a good attitude towards IT tools

Red Yika 2014

@carvicab

5th Edition – Paris -- June 4-5, 2015

And to medical virtual communities

Red Yika 2014

@carvicab

5th Edition – Paris -- June 4-5, 2015

What should you have an online health community ?

Red Yika 2014 @carvicab

5th Edition – Paris -- June 4-5, 2015

Red Yika 2014

Perceptions on Benefits of Virtual Communities

@carvicab

5th Edition – Paris -- June 4-5, 2015

Our Health Care Organizations

Red Yika 2014

@carvicab

✓ Organizations studied are vertical and hierarchical

✓ Health professionals are connected but haven't enough knowledge and training about IT tools.

✓ Resistance to thecnological advances is perceived by some professionals (mainly doctors).

✓ Weak interaction with virtual patients

5th Edition – Paris -- June 4-5, 2015

"Health professionals don't have the educational component or the communication component or engineering necessary to develop a tool of this type"

Pitfalls

Director of Research Red Yika 2014

@carvicab

http://www.redyika.com/prensa/redyika-una-red-desde-la-educacion-para-la-salud

5th Edition – Paris -- June 4-5, 2015

Conclusions ✓Latin America has Internet and Social Media

penetration above global average✓Although we have to deal with the "digital divide"

and different kind of barriers ( Economic and perceived lack of utility to productivity )

✓In our health professional population there is a good attitude towards IT tools and virtual medical communities

✓Share information and clinical cases with colleagues, reasons to be in an online health community, weak communication with patients

@carvicab

5th Edition – Paris -- June 4-5, 2015

"The most important thing Paris gave me was a perspective on Latin America. It taught me the differences between Latin America and Europe and among the Latin American countries themselves through the latins I met there"

Gabriel Garcia Marquez 1927-2014 Nobel Prize 1982

@carvicab