INDUSTRY INSIGHTS FOR GROWTH ABHISHEK RAMDAS DALE

ZENEFITS

AGENDA1. To gain better insight on industries

A. Categorization of industry sectors B. Enterprise firms change in employment in California

2. Recommendations 3. About Me

BEFORE STARTINGAt the end of the presentation you will find a comprehensive list of recommendations for Zenefits for revenue growth.

All the visualizations are produced by me.

Source:

1. census.gov

2. data.cali.gov

TO GAIN BETTER INSIGHT ON INDUSTRIESThis categorization provides a comprehensive look into the number of firms by employment size.

California, Texas, New York, Florida, and Pennsylvania show the trend of growth in small and medium size businesses.

CALIFORNIA EMPLOYMENT CHANGEThis visualization shows the change in number of employment from 2006 to 2016 in California.

Bigger the bubble higher the churn.

Therefore, firms providing these services with the highest churn are potential clients for Zenefits

CHANGE IN % CALIFORNIA STATE SINCE 2006From the graph, it is recommended that Zenefits shall target

- Trade, Transportation.

- Professional and Business Services.

- Government Sector.

- Educational Services, Health Care.

- Computer Systems, IT Industry.

REVENUE GENERATION PER ENTERPRISE FIRM INDUSTRY CALIFORNIAThe first graph shows the number of enterprise firms in California.

Number Manufacturing and Retail Trade Enterprise firms is high in California and therefore it is advisable to conduct a study on the HRIS needs of these firms.

RECOMMENDATIONS1. Zenefits shall target California, Texas, New York, Florida, and Pennsylvania states as they show a a good

volume of in small and medium size businesses. Entry to the market in these states will prove to be beneficial for revenue growth.

2. In California, following sectors will provide more ROI to Zenefits as the change in employment is high for the firms belonging to these sectors

A. Trade, Transportation.

B. Professional and Business Services.

C. Government Sector.

D. Educational Services, Health Care.

E. Computer Systems, IT Industry.

3. For the enterprise firms in California, in order to target the companies, Zenefits shall take the following parameters into account

F. Difference between Average Payroll Vs. Average Revenue per employee.

G. Revenue Vs. Number of Enterprise firms.

H. Health risks to employees in various sectors.

LITTLE BIT ABOUT ME

M.S. Software Engineering. Likes to study business models and generate ideas. Passion lies in customer insight generation. Likes help homeless people and is currently supporting two children for their education and livelihood. Likes to pose with statues wherever possible.

Questions?