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With the current economic turmoil, there is a great need for startups, especially in Europe, to learn how to expand their global reach so they can diversify their markets and their risk. We'll cover the international strategy through these bases: media strategy, local investor strategy and key influcenrs. I will show students how to locate them, how to interact and influence the 'influencers'. The goal of the workshop is for startups to start thinking about going international from day one and that they start building their strategy towards world dominiation with an inexpensive budget.
Citation preview
International
Alex Barrera (@abarrera)
Growth Strategies
Berlin, November 2012
http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Pool Mansion
2007
http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
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2012
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Local isn’t enough
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ShowMeThe
Money
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Changeour
mentality
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Local market = comfort zone
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VERY
Expensive
http://www.slideshare.net/press42 @abarrera #goGlobal
Start local
Then global
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Back to reality
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Language
Barriers
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Content
VS
Interface
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“No one is a prophet in their own land”
http://www.slideshare.net/press42 @abarrera #goGlobal
The grass is always greener on the other side
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LONG sales cycles
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Try it in Southern EU...
http://www.slideshare.net/press42 @abarrera #goGlobal
Keep waiting...
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hold it... no, keep waiting...
http://www.slideshare.net/press42 @abarrera #goGlobal
Faster
More money&
http://www.slideshare.net/press42 @abarrera #goGlobal
Size matters?
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Going DOWN
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Going DOWN
No Gov
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Going DOWN
No Gov
GDP -1.1%
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Going DOWN
No Gov
Neutral
GDP -1.1%
http://www.slideshare.net/press42 @abarrera #goGlobal
Going DOWN
No Gov
Neutral Music?
GDP -1.1%
http://www.slideshare.net/press42 @abarrera #goGlobal
Going DOWN
No Gov
Neutral Music?
Poor neighbors
GDP -1.1%
http://www.slideshare.net/press42 @abarrera #goGlobal
Going DOWN
No Gov
Neutral Music?
Poor neighbors
VodkaGDP -1.1%
http://www.slideshare.net/press42 @abarrera #goGlobal
Once local, always local
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Oh my! Scary countries!
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Going global
Strategy(GGS)
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Mentality shift
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EnglishFIRST
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http://www.slideshare.net/press42 @abarrera #goGlobal
My province
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My province
My country
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Step 1: Grow your international network
http://www.slideshare.net/press42 @abarrera #goGlobal
Engage
with
visitors
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Loca
te y
our h
ub
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Engage with international orgs
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Engage with people that live in planes
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#wheelsUp #touchdown
Engage with global connectors
http://www.slideshare.net/press42 @abarrera #goGlobal
Step 2: Where next?
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Who is your customer?
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Socio-Economical analysis
Tech analysis
How about homework?
http://www.slideshare.net/press42 @abarrera #goGlobal
Narrow your scope
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Limited resources
WE ARE STARTUPS
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3X
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Step 3: Learn the culture
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Culture MATTERS
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Culture is EVERYTHING
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NO, you just think you know
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http://www.slideshare.net/press42 @abarrera #goGlobal
Meet the locals...
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http://www.slideshare.net/press42 @abarrera #goGlobal
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Step 4: Deploy the strategy
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Strategy IS
information
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Become known in the ecosystem
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http://www.slideshare.net/press42 @abarrera #goGlobal
Eventbrite, FB, Twitter, Digest, Plancast, Upcoming
http://www.slideshare.net/press42 @abarrera #goGlobal
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Find the orgs
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Efficient networking
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NYC VCTNW
Venture Village
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Ping them WAY before
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Be a speaker
Startup competition
Help the locals
Engage with the
community
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Give before you take
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Don’t WASTE time
FOCUS
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Find key players
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Build relationships
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ROI?
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Define the tactic & execute
http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Who?
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Where?
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What?
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Sandwich technique
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Rinse & repeat
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Step 4: Scaling out
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Define hard trend strategy
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Use the force
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Cross sell across global orgs
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Be READY
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Keep FOCUSED
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Kayak / Hipmunk / Fly scanner
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Free lunch
speakers, customers, mentoring
http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Redbull
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Fly on the wings of love...
http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Coffee is expensive!
http://www.slideshare.net/press42 @abarrera #goGlobal
Conclusion
Keep it simple, one at a timeGrow your international footprintDo your homework: Culture mattersEngage with the localsPartner with localsDeploy tactic and measureKeep the focus on the global strategy
http://www.slideshare.net/press42 @abarrera #goGlobal
THANKS!
Alex Barrera (@abarrera)[email protected]