THE STEPS OF DEVELOPING BEHAVIOR CHANGE COMMUNICATION (BCC) FOR FAMILY PLANNING

Md. Zakiul Alam

Roll: ZH013

BSS (Hons) 5th Semester

Dept. Of Population Sciences

University of Dhaka

FLOW CHART ABOUT FAMILY PLANNING: STAGES OF BEHAVIOR CHANGE

Stage1: Aware: If most of the people are unaware about family

planning, then first of all we have to make awareness among people about the family planning. We have to explain cause-effect of family planning.

Stage 2:Motivation: Second steps is, we have to motivate

them for taking family planning. And then they will prepare for this.

Stage 3: Action: 3rd step is, we have to identify for them how to

take an action about this planning. Then they will start acting on this family planning.

FLOW CHART ABOUT FAMILY PLANNING: STAGES OF BEHAVIOR CHANGE CONTD.

Stage 4: Maintenance: After staring action many people

leave this. A suitable example for it is that about 62% is contraceptive use rate in Bangladesh. But 46% of them don’t continue it. So we have to show for them an effective way how to maintain family planning program for long time with benefits.

Stage 5: Final stageTermination: Finally, we have to make sure that

they won’t relapse their new practice about family planning.

FIVE STEPS OF DEVELOPING BCC ABOUT FAMILY PLANNING

• Step 1: Analysis

• Step 2: Strategic Design

• Step 3: Development and Testing

• Step 4: Implementation and Monitoring

• Step 5: Evaluation and Re-planning

STEP 1: ANALYSIS

Analysis helps program us to:1. Identify the issues about family planning to

be addressed;

2. Understand the intended audience.

There are two components of analysis:

1. situation analysis 2. and audience analysis.

STEP 1: ANALYSIS CONTD.

Situation analysis is gathering information about:

1. The issue (Increase CPR) of family planning and its severity;

2. Factors that could promote(education) or hinder change(religion).

Audience analysis is gathering information about:

1. The knowledge, attitudes, skills, and behaviors of intended audience; and

2. Communication channels in the area where we plan to conduct our activity.

STEP 2: STRATEGIC DESIGN

Step 2: Strategic Design helps us to:1. Define our project's objectives;2. Decide the most effective way to achieve them;3. Create an implementation plan; and monitoring and evaluation plan.

To define our project's objectives, we should make them SMART:1. Specific; 2. Measurable; 3. Appropriate; 4. Realistic; 5. and Time-bound

For example, If we want to increase CPR, then we should remember this things.

STEP 2: STRATEGIC DESIGN CONTD.

To prepare ourselves for making an implementation plan, we need to decide the most effective way to achieve our project's objectives. We should:

1. Select our approach to behavior change about family planning;

2. State why and how we expect to affect change in our intended audience; and

3. Select the partners and communication channels that provide us the most effective access to our intended audience, resulting, if possible, in both mobilizing the community as a whole and reaching individuals through interpersonal communication.

4. Once we have made these decisions, we can develop an implementation plan with the following characteristics outlining our strategy:

a. Regular benchmarks to track our progress over time;b. Clear responsibilities for all stakeholders;

STEP 3: DEVELOPMENT AND TESTING

Before we are ready to launch our BCC materials, we need to develop and test them. This helps us confirm that our product motivates our audience to change.

To do so, we can conduct design workshops on family planning, which:

1. Include key stakeholders, such as field workers, and members of our intended audience;

2. Use participants input to determine whether our products meet our audience's needs; and

STEP 3: DEVELOPMENT AND TESTING CONTD.

3. Test our approach to the project and the ideas we include in our products. After the material is designed, we should pre-test it, noting whether all information is:

a. Clear; b. Easy to rememberc. Socially appropriated. and culturally appropriate

Based on input from the workshop and pre-test, we can revise and retest the products.

STEP 4: IMPLEMENTATION AND MONITORING

Implementation involves:1. Participation by all key participants to distribute the materials;

2. Flexibility and communication so that problems that arise can be quickly solved;

3. Training so that all key players have the necessary skills for the project;

STEP 4: IMPLEMENTATION AND MONITORING CONTD.

Monitoring is about:1. Tracking existing statistics related to the targeted behavior;

2. Tracking outputs to ensure that materials are:a. Utilized as planned; andb. Have the desired effect;

3. Tracking the reaction of our intended audience to ensure that they are:

a. Motivated by the product; andb. Change their behavior.

STEP 5: EVALUATION AND RE-PLANNING

Evaluation can:1. Study whether the materials have assisted in achieving

the desired change in…..a. knowledge, b. attitude, c. and behavior in the targeted audience;

2. Identify the lessons learned:a. Where our program is weak and needs revision;

andb. Where our program is strong and should be

replicated;

STEP 5: EVALUATION AND RE-PLANNING CONTD.

we should widely distribute our evaluation results throughout the community, so that everyone involved is aware of the program's impact. our evaluation results may indicate that we need to re-plan the design of our materials.

Re-planning involves:1. Returning to the analysis stage to properly address the issues; and

2. Continuing through the five steps with our new plan and materials (strategic design, development and testing, implementation and monitoring, and evaluation and re-planning).

These are a cyclic way until a good things occur about family planning or any other issues related to behavior change.

Thank you everyone