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Dr Rachel GawleyGaming, Wearables and Wellness
@deadlytoes@deadlytoes
Background
PhD Comp SciSoftware architect
400,000+ AppsApp Builders + 1000 Personal
MedTechSerious games + wearables
Mobile Devices Know the Real You!
Physical HealthVital Signs: Heart rate, Blood Pressure
General ActivitySteps, exercise, sitting, activity types
Mental WellbeingSocial inclusion, sleep, stress
The Problem
Who Cares?It’s just data
Lack of engagementThe hook + retention
How to motivateMake real change
Beyond gamification
Games to Engage & Motivate
Fun | Structure | Challenge | Feedback | Social | Identity
Real-world meets game-world
It’s not so simple: we made mistakes
Health main focusBrought game design in too late
Behavior firstBefore engagement
Lack of cohesionHealth and game outcomes
Well-rounded Team
Updated Process
Game Design Health Outcomes
Communication
Current Status 2.0
Current Status: Clinical Trials
NHS – Randomized Controlled Trial
Real-time analysis &Iterative Development Participant
enrolmentData Analysis
Months 1-3 Months 3-15 Months 16-18
2030 Vision
TODAY: Engage for behaviour change, quick wins & data
FUTURE: Use data to predict, prevent & cure
Thankyou
Gaming Wearables and Wellness
Dr Rachel Gawley@deadlytoes