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1.7284
7%
TRILLIONCurrent value of global counterfeit trade
China’s share of counterfeits seized
by US customs
Estimated share of global trade that is counterfeit
People die each year from lethal counterfeit
pharmaceuticals
Corporate and government spend combating counterfeiting
BILLION
REASON TO BELIEVE
CounterfeitingA global blight hurting people,business and governments.
300,000 PEOPLEPeople die each year from lethal counterfeit pharmaceuticals alone.
$1.7 TRILLIONCurrent value of global counterfeit trade = 7% of global trade
REALFAKEKEY INSIGHTCounterfeiting will thrive as long as there are consumers who unknowingly purchase them.
INNOVATION / STRATEGYTo instill certainty in consumers - that what they are purchasing is authentic.
2010 2011 2012 2013
- Design commenced tracer and scanner
- FDA certification
- First product trials begin
- First trial contracts signed in China
- AQSIQ Production License
- Certification Beijing Administration
- IP platform secured with Patents
2014
- Acquired brand protection consulting business
- Acquired print integration business
- Acquired nTouch
- Signed Hicap and Shensaier
supply contracts
- Began supply to Chinese Government for Building passes
- Signed first contract to protect Chinese Government ‘ fapiaos’
- Shipments begin to major customers
- Signed Affyrmx JV
- Signed Sachin Tendulkar as ambassador
- Signed contract to protect salt packaging in China
-
-
Signed agreement with China Feather and DownIndustrial Association
LOI with Motif Micro
2015 2016
- Successful ASX listing
- Acquired Brand reporter
WE HAVE BUILT A GLOBAL BUSINESS SINCE IPO
YPB’S SOLUTIONSThe world’s first end-to-end anti-counterfeit and customer engagement solution
PROTECT
Brand and Marketevaluation. Integration
of anti-counterfeittechnology.
Verification throughsupply chain and
end user / customerauthentication.
DETECT CONNECT
Customer engagementtechnology offers
direct line of dialogue between brand and
customer.
YPB’S SOLUTIONS
Technology
Application
Core IP
Forensics& IP Analytics
Government Printing
Forensic CovertTracer
Manufacturing & Print Management
Brand Reporter
Motif Micro
Customer Engagement
Big Data AnalyticsReporting & Insight
Consultancy Affyrmx JV, IPP IP YPB Patented IP YPB IP in Print BR platform Nano tech codes YPB Connect YPB Connect
Fortune 500, Govt Governments Fortune 500, Govt Brands Brands Fortune 500, Govt Brands, Govt Brands, Govt
YPB's forensic lab Tracer Scanner Tracer Scanner Print management YPB IP MIT Patents nTouch IP YPB Connect IP
DETECT
Electronic Scanner Technology and Mobile Phone Applications provide Track and Trace Solutions from Point-Of-Manufacture (POM) to Point-Of-Sale (POS).
NFC QR Batch QR
DETECT
YPB PATENT PROTECTED STATE-OF-THE-ART SCANNER TECHNOLOGY.Activated by embedded Forensic Covert Marker to verify authenticity of product from production and packaging through entire supply chain of wholesalers, distributors, pharmacists and the customer.
VerifyShipment
VerifyDestination
VerifyAuthenticity
ConsumerAuthenticate+ Connect
ANTI-COUNTERFEIT INTEGRATED WITH CUSTOMER ENGAGEMENT
VerifiedNFC QR Image Rec
Not Verified
YPB’s Patented Covert Forensic Tracer
The Covert Forensic Tracer cannot be copied, seen or destroyed - and integrates directly into packaging or labels.
YPB proprietary Scanner provides immediate confirmation of authenticity, from point-of-manufacture, through logistics chain and at point-of-sale.
Digital Authentication& Information Display
Technology integrated onto the label / bottle / cap provides digital verification of authenticity, as well as customer engagement such as detailed product information or videos.
PRODUCT SCANNED IS 100% AUTHENTIC
Hezandra90 Tablets
Ideal for Liver HealthKomposisiNanocurcuminoid (Ekstrak Curcuma domestica Rhizoma) 5 mg; Sylimarin pyhtostome (Ekstrak Sylibum marianum Fruit) 35 mg; Ekstrak Schizandra chinensis Fruit 135 mg; Ekstrak Succus liquiritiae 135 mg; Choline l-bitartrate 150 mg; Vitamin B6 2 mg; Vitamin E 10 mg
KegunaanSuplemen untuk membantu memelihara kesehatan fungsi hati
Aturan PakaiDewasa 3 kali sehari, 1-2 kaplet salut selaputBACA KETERANGAN LENGKAP PADA KEMASAN
Register this bottleProtect your investment.
This Product is Authentic
See full pedigree below
#1 Surabaya Indonesia#2 Badad Indonesia#3 Sumarang Indonesia#4 Cirebon Indonesia#5 Jakarta Indonesia
Register your Product
HEZANDRALiver Health Vitamins90 tablets#CPhz100675
Register
Name
Thank You.
This product is registered to:
JOHN [email protected]
PRODUCT REGISTRATION
HEZANDRALiver Health Vitamins90 tablets#CPhz100675
AUTHENTICITY TRIGGERS ENGAGEMENTYPB EMPOWERS BOTH
Brand Authenticity
Brand Engagement
CUSTOMER ENGAGEMENT
General demographic targets
General geographic relevance
Expensive to maintain brand presence
Difficult to convert purchase intention
No way to qualify success of campaign
No individual customer feedback
No ongoing database
Individual targeting
Location & time specific engagement
Very low cost of total operation
Intention can be converted immediately
Campaigns backed by complete analytics
Direct two-way dialogue with customers
Complete data accumulates over time
MASS MARKETING IS DEAD INTELLIGENT CUSTOMER ENGAGEMENT
Direct Engagement Marketing offers brands the opportunity to build intimate, active and ongoing relationships with customers.
THE WANT – DIRECT CUSTOMER ENGAGEMENT
OUR APPROACH TO CUSTOMER ENGAGEMENT
EMPOWERS CLIENTS TO MAKEINFORMED CUSTOMER-CENTRIC DECISIONS
Brand EngagementContent DeliveryCustomer InteractionsAdvertisingBrand Loyalty
AnalyticsCustomer ProfilingBig DataQualitative FeedbackQuantitative Information
Engagement - 15%
Analysis - 85%
What is Proximity Marketing?Companies can now engage directly with their customers via their smartphones based on their time, location, and profile.
What does YPB Connect do?YPB Connect is a single platform that allows clients to create and deploy proximity marketing campaigns, assisting to build stronger and more meaningful customer relationships
BLE BeaconsNFC Tags WiFiQR Codes Foot Traffic
Data Analytics& Profiling
Client Controlled Campaigns
Image Recognition
CONTENT
Connect Platform
YPB’S UNIQUE MULTI-TECH CUSTOMER CONNECT PLATFORM
Mobile Device
ProActive ReActiveDATA
ProActive ReActiveProActive solutions require the end user to initiate
contact through an action.ReActive solutions are delivered to the end user based upon a set of predefined parameters.
YPB provides the most effectivecustomer engagement solution.
Surveys | Forms | Email ListsDownloads | Directions | Business CardsSocial Media | Database | Transactions
Competitions | Warranties
Customer Lifecycle1 - Creating Brand Awareness2 - Building Brand Relevance3 - Creating Conversion Opportunity4 - Conversion Facilitation / Transaction5 - Post Conversion Follow-through
1
2
3
4
5
TECHNOLOGY DELIVERED ACROSS THE ENTIRE LIFECYCLE
Detects location and presents content in native language (where available)
Option to schedule content
Integrate Social Media content
Harvest Customerprofile from interactions
Harvest Customerprofile from interactions
share
PLATFORM FEATURES
Video Content
Competition Entry Form
Authenticate Purchase
Thank you foryour purchase.
Win a year’s worth
Watch a Pro-Review
Verify your investment
Enter the competition here
Know all you need to know
Enter Below to WIN
12 MONTHSof supplements
Enter
Name
Authentic.Vericode: 03445D
We haven’t been able to verify this product.Please contact us to investigate the matter further.
Competitions, Surveys, Calls-to-Action and many more options to engage consumers in a two-way dialogue.
Go into the draw to winInc. Flights & Accommodation
Enter Here
CONNECTA direct line of dialogue with customers
CONNECTExtend Consumer Engagement into the home
07/90
Order Online
Mon22
Tue23
Wed24
Thu25
Fri26
Sat27
Sun28
Your next dose will be tomorrow
Taken!
ALMOST OUT!Order below.
Extend you brand’s reach by proffering additional benefits to customers. The App will record when customers take their dose or send a reminder if they miss one. When quantities of tablets are low a warning message will display with an immediate option to purchase more.
ReportingCampaigns can be set up and monitored through an intuitive interface. Our platform offers two-way communication so information can be gathered from the customer (i.e. surveys , feedback,)
All activity is tracked within the nTouch platform in real time. Our detailed reporting function provides broad overview capability as well as granular detail if desired.