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Providing Combiphar with Anti-counterfeit and Consumer Engagement tools

Pharma indo

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Providing Combipharwith Anti-counterfeit and

Consumer Engagement tools

1.7284

7%

TRILLIONCurrent value of global counterfeit trade

China’s share of counterfeits seized

by US customs

Estimated share of global trade that is counterfeit

People die each year from lethal counterfeit

pharmaceuticals

Corporate and government spend combating counterfeiting

BILLION

REASON TO BELIEVE

CounterfeitingA global blight hurting people,business and governments.

300,000 PEOPLEPeople die each year from lethal counterfeit pharmaceuticals alone.

$1.7 TRILLIONCurrent value of global counterfeit trade = 7% of global trade

REALFAKEKEY INSIGHTCounterfeiting will thrive as long as there are consumers who unknowingly purchase them.

INNOVATION / STRATEGYTo instill certainty in consumers - that what they are purchasing is authentic.

2010 2011 2012 2013

- Design commenced tracer and scanner

- FDA certification

- First product trials begin

- First trial contracts signed in China

- AQSIQ Production License

- Certification Beijing Administration

- IP platform secured with Patents

2014

- Acquired brand protection consulting business

- Acquired print integration business

- Acquired nTouch

- Signed Hicap and Shensaier

supply contracts

- Began supply to Chinese Government for Building passes

- Signed first contract to protect Chinese Government ‘ fapiaos’

- Shipments begin to major customers

- Signed Affyrmx JV

- Signed Sachin Tendulkar as ambassador

- Signed contract to protect salt packaging in China

-

-

Signed agreement with China Feather and DownIndustrial Association

LOI with Motif Micro

2015 2016

- Successful ASX listing

- Acquired Brand reporter

WE HAVE BUILT A GLOBAL BUSINESS SINCE IPO

YPB’S SOLUTIONSThe world’s first end-to-end anti-counterfeit and customer engagement solution

PROTECT

Brand and Marketevaluation. Integration

of anti-counterfeittechnology.

Verification throughsupply chain and

end user / customerauthentication.

DETECT CONNECT

Customer engagementtechnology offers

direct line of dialogue between brand and

customer.

YPB’S SOLUTIONS

Technology

Application

Core IP

Forensics& IP Analytics

Government Printing

Forensic CovertTracer

Manufacturing & Print Management

Brand Reporter

Motif Micro

Customer Engagement

Big Data AnalyticsReporting & Insight

Consultancy Affyrmx JV, IPP IP YPB Patented IP YPB IP in Print BR platform Nano tech codes YPB Connect YPB Connect

Fortune 500, Govt Governments Fortune 500, Govt Brands Brands Fortune 500, Govt Brands, Govt Brands, Govt

YPB's forensic lab Tracer Scanner Tracer Scanner Print management YPB IP MIT Patents nTouch IP YPB Connect IP

DETECT

Electronic Scanner Technology and Mobile Phone Applications provide Track and Trace Solutions from Point-Of-Manufacture (POM) to Point-Of-Sale (POS).

NFC QR Batch QR

DETECT

YPB PATENT PROTECTED STATE-OF-THE-ART SCANNER TECHNOLOGY.Activated by embedded Forensic Covert Marker to verify authenticity of product from production and packaging through entire supply chain of wholesalers, distributors, pharmacists and the customer.

VerifyShipment

VerifyDestination

VerifyAuthenticity

ConsumerAuthenticate+ Connect

ANTI-COUNTERFEIT INTEGRATED WITH CUSTOMER ENGAGEMENT

VerifiedNFC QR Image Rec

Not Verified

YPB’s Patented Covert Forensic Tracer

The Covert Forensic Tracer cannot be copied, seen or destroyed - and integrates directly into packaging or labels.

YPB proprietary Scanner provides immediate confirmation of authenticity, from point-of-manufacture, through logistics chain and at point-of-sale.

Digital Authentication& Information Display

Technology integrated onto the label / bottle / cap provides digital verification of authenticity, as well as customer engagement such as detailed product information or videos.

PRODUCT SCANNED IS 100% AUTHENTIC

Hezandra90 Tablets

Ideal for Liver HealthKomposisiNanocurcuminoid (Ekstrak Curcuma domestica Rhizoma) 5 mg; Sylimarin pyhtostome (Ekstrak Sylibum marianum Fruit) 35 mg; Ekstrak Schizandra chinensis Fruit 135 mg; Ekstrak Succus liquiritiae 135 mg; Choline l-bitartrate 150 mg; Vitamin B6 2 mg; Vitamin E 10 mg

KegunaanSuplemen untuk membantu memelihara kesehatan fungsi hati

Aturan PakaiDewasa 3 kali sehari, 1-2 kaplet salut selaputBACA KETERANGAN LENGKAP PADA KEMASAN

Register this bottleProtect your investment.

This Product is Authentic

See full pedigree below

#1 Surabaya Indonesia#2 Badad Indonesia#3 Sumarang Indonesia#4 Cirebon Indonesia#5 Jakarta Indonesia

Register your Product

HEZANDRALiver Health Vitamins90 tablets#CPhz100675

Register

Name

Email

Thank You.

This product is registered to:

JOHN [email protected]

PRODUCT REGISTRATION

HEZANDRALiver Health Vitamins90 tablets#CPhz100675

AUTHENTICITY TRIGGERS ENGAGEMENTYPB EMPOWERS BOTH

Brand Authenticity

Brand Engagement

CUSTOMER ENGAGEMENT

General demographic targets

General geographic relevance

Expensive to maintain brand presence

Difficult to convert purchase intention

No way to qualify success of campaign

No individual customer feedback

No ongoing database

Individual targeting

Location & time specific engagement

Very low cost of total operation

Intention can be converted immediately

Campaigns backed by complete analytics

Direct two-way dialogue with customers

Complete data accumulates over time

MASS MARKETING IS DEAD INTELLIGENT CUSTOMER ENGAGEMENT

Direct Engagement Marketing offers brands the opportunity to build intimate, active and ongoing relationships with customers.

THE WANT – DIRECT CUSTOMER ENGAGEMENT

OUR APPROACH TO CUSTOMER ENGAGEMENT

EMPOWERS CLIENTS TO MAKEINFORMED CUSTOMER-CENTRIC DECISIONS

Brand EngagementContent DeliveryCustomer InteractionsAdvertisingBrand Loyalty

AnalyticsCustomer ProfilingBig DataQualitative FeedbackQuantitative Information

Engagement - 15%

Analysis - 85%

What is Proximity Marketing?Companies can now engage directly with their customers via their smartphones based on their time, location, and profile.

What does YPB Connect do?YPB Connect is a single platform that allows clients to create and deploy proximity marketing campaigns, assisting to build stronger and more meaningful customer relationships

BLE BeaconsNFC Tags WiFiQR Codes Foot Traffic

Data Analytics& Profiling

Client Controlled Campaigns

Image Recognition

CONTENT

Connect Platform

YPB’S UNIQUE MULTI-TECH CUSTOMER CONNECT PLATFORM

Mobile Device

ProActive ReActiveDATA

ProActive ReActiveProActive solutions require the end user to initiate

contact through an action.ReActive solutions are delivered to the end user based upon a set of predefined parameters.

YPB provides the most effectivecustomer engagement solution.

Surveys | Forms | Email ListsDownloads | Directions | Business CardsSocial Media | Database | Transactions

Competitions | Warranties

Customer Lifecycle1 - Creating Brand Awareness2 - Building Brand Relevance3 - Creating Conversion Opportunity4 - Conversion Facilitation / Transaction5 - Post Conversion Follow-through

1

2

3

4

5

TECHNOLOGY DELIVERED ACROSS THE ENTIRE LIFECYCLE

Detects location and presents content in native language (where available)

Option to schedule content

Integrate Social Media content

Harvest Customerprofile from interactions

Harvest Customerprofile from interactions

share

PLATFORM FEATURES

Video Content

Competition Entry Form

Authenticate Purchase

Thank you foryour purchase.

Win a year’s worth

Watch a Pro-Review

Verify your investment

Enter the competition here

Know all you need to know

Enter Below to WIN

12 MONTHSof supplements

Enter

Name

Email

Authentic.Vericode: 03445D

We haven’t been able to verify this product.Please contact us to investigate the matter further.

Competitions, Surveys, Calls-to-Action and many more options to engage consumers in a two-way dialogue.

Go into the draw to winInc. Flights & Accommodation

Enter Here

CONNECTA direct line of dialogue with customers

CONNECTExtend Consumer Engagement into the home

07/90

Order Online

Mon22

Tue23

Wed24

Thu25

Fri26

Sat27

Sun28

Your next dose will be tomorrow

Taken!

ALMOST OUT!Order below.

Extend you brand’s reach by proffering additional benefits to customers. The App will record when customers take their dose or send a reminder if they miss one. When quantities of tablets are low a warning message will display with an immediate option to purchase more.

ReportingCampaigns can be set up and monitored through an intuitive interface. Our platform offers two-way communication so information can be gathered from the customer (i.e. surveys , feedback,)

All activity is tracked within the nTouch platform in real time. Our detailed reporting function provides broad overview capability as well as granular detail if desired.

YPB developed and owns world’s first End-To-End Anti-Counterfeit, Brand Protection solution.