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Personalization in Mobile Apps for HealthCare

HealthSuite DigitalPlatform

For both healthcare professionals and consumers by incorporating advanced visualization and decision support analytics

a people-centric, open platform for the development of Philips and 3rd party specialized applications

Addresses goals of healthcare ecosystem

Healthcare Org (HCO) & Payers

Population Health Management:• Coordinates care delivery

across population• Manage and improve clinical

and financial outcomes

Healthcare Professional (HCP)

Patient Management:• Treats individual patients

through the health continuum of care

• Manages population of patients

Healthcare Consumer (HC) & Caregivers

Self-Management:• HC understands and

manages health and health conditions

• Caregiver supports HC in self-management

HSDPBack-end service that enables the development of solutions for health organizations and healthcare

consumers to manage the healthcare consumer’s health across both episodic events and normal daily life

DevelopersHCO and Independent software and hardware developers create applications

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Case Study : uGrow System Overview

Sleep

Best time to put Liam to bed

Smart ear

thermometer

Smart Insights

Educational & Inspirational content

Celebrating & sharing special moments

Store Observations

Partnership

Services

Key Focus Areas

AppSecurity

November 01, 2013 _Sector Confidential6

What is personal data?and sensitive personal data…

App Security

PRIVACY

November 01, 2013 _Sector Confidential7

What can we do?What are the main principles….

Transparency

Consent (if needed)

Third party data processing

PRIVACY

November 01, 2013 _Sector Confidential8

Provide transparencyPrivacy notice….

PRIVACY

Security : Awareness at grass roots

Three deadly sins• Using default passwords• No patch management• No encryptionRules to avoid common attacks• Don’t try to design you own crypto, always use well published cryptographic primitives

and protocols.• Training is important as it creates awareness. Most security issue are actually stupid

errors that where not made if the software engineer was security aware.• If you have configurable security then make sure that all security controls are activated by

default. Do not rely on the user to do this himself.• By performing a number simple security tests we can ensure that no trivial security errors

(OWASP Top 10) where made because those get typically exploited.• Monitor your product and if vulnerability are uncovered, pro-actively patch them; don’t

wait for something to happen.• The Product Security Policy will certainly help not becoming a sinner!

App Security

SECURITY

CES & IFA -2016

IoT

IOT : Connectivity

• Traditional gadgets in the space get connected– Thermometer– Baby bottles– Baby monitors etc

• Technology enables new types of tracking– Smart socks, Baby kimono, Smart beds, Prenatal care…..

• IoT Cookbook– Standardize as far as you can.– Security is key both in data transfer and device control– Adding connectivity to a device is cheap, generating value

out of it is not so straight forward– Often controlled by regulatory standards.– Usability of the device is key

App Security

IoT

• Achievements• Based on your tracked feeds, you’re consistently switching between your left and right breasts. Well done!

• Comparison against norms• From your tracked feeds, we've noticed that your left breast is stealing the spotlight a little. Feeding evenly from both breasts can lead to a more stable milk supply, especially in the first few weeks.

• Way to go! From your recorded feeds, it looks like you're now more consistent at switching between breasts when you feed.

• Patterns• The temperature data from you baby camera indicates that

the room has been quite warm the last few days. Babies tend to sleep most comfortably at about 21 degrees C.

Analytics -> Insights

Enjoy parenthood

confidence

Feeling of control/ regaining control

Ensure child is developing well

Responding to needs of baby

Tracking

App Security

ANALYTICS

Geographic Expansion

• Traditional device oriented country roll out focused on:– Complying to local standards– Building the retail chain

• Geo Expansion – things to consider– Device to Data centric focus-> Country specific rules to be

followed on private data– Partnerships – Local partners are often preferred. This

requires flexibility to be built into the software.– Value add to customers depends on many intangible

parameters like Culture, Ecosystem etc.– Start with a ‘platform’ thinking from day 1 of your

software development life cycle to ensure customization per country is easier to handle

App Security

Geo Expansion

User Engagement

• Getting initial user engagement is tough. Maintaining the user engagement is tougher.

• Sharing data/analytics is important. But sharing it in a way not to confuse the user is even more important

• Every user irrespective of gender, age etc, requires encouragement. Planning achievable goals, rewarding achievements and keeping user’s focus is important.

• Creating a coherent, richer user experience across devices, services, partners etc requires one to create configurable experience

• Content should be ‘social’. Connect with the consumers through notifications, chats, chatbots….

App Security

ENGAGEMENT

Why should you apply data to your teeth?

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