16-18 September 2014 Dubai International Convention and Exhibition Centre

www.patientsafety-me.com

50 exhibitors

600m2 exhibition

space

500 DeLeGates

5 conFerences

800 Visitors

3 DaYs

“For the past decade or so I have been taking part as one of the organisers of this congress. What makes this congress stand out above similar events is the eminent speaker panel, who will address many of the issues that you confront in your daily working life”

Dr Mansour Al-Zarouni, Consultant Medical & Molecular Microbiologist, Head of Department of Pathology and Laboratory Medicine, Sharjah, UAE

With the growth of the medical sector and the rapid development of healthcare facilities in the region, the demand for patient safety and infection control products and services are at an all-time high. The exhibition will provide a chance for companies, both regionally and internationally, to present their latest technologies and services with the goal of increasing patient safety and ensuring maximum quality control.

Alongside the exhibition, the congress will offer five accredited conference streams that will focus on addressing current challenges within patient safety for leadership, front line staff and clinicians in the areas of reducing errors, infection control, wound care and improving patient outcomes.

600m2 exhibition

space

3 DaYs

50 exhibitors

600m2 exhibition

space

500 DeLeGates

5 conFerences

800 Visitors

Sources:http://www.who.int/features/factfiles/patient_safety/en/index.htmlhttp://www.ncbi.nlm.nih.gov/pubmed/22416061http://www.who.int/features/factfiles/patient_safety/en/index.htmlhttp://www.thenational.ae/news/uae-news/technology/android-tablets-just-the-medicine-for-dubais-smart-hospitals

Facts• One in ten patients in developed countries

are harmed while receiving hospital care from errors or adverse events

• 26 hospitals in the MENA region were randomly sampled for 15,548 patient records . 8.2 % of records showed at least one adverse event

• 83% of the adverse events were judged to be preventable

• 30% were associated with death of the patient

• 34% of adverse events were due to therapeutic errors in relatively non-complex clinical situations

• Inadequate training and supervision of clinical staff, or the failure to follow policies or protocols contributed to most events

• The Smart Government initiative launched by Sheikh Mohammed Bin Rashid, Vice President of the UAE and Ruler of Dubai, will be implemented in the next 2-3 years, is part of an ‘IT roadmap’. The plan includes electronic medical record systems to create smart hospitals

Patient safety is the most important part of healthcare. Increasing patient safety will not only benefit the patients but also has huge financial benefits by reducing additional hospitalisation costs, litigation costs, disability and medical expenses.

In order to ensure value-based care leading to the best patient outcome, healthcare facilities need to collaborate as a team to develop an infrastructure that promotes patient safety.

Patient Safety Middle East 2014 will have 600sqm of exhibition space, playing host to 50 exhibitors, 800 visitors and 500 delegates over three days.

Exhibit at Patient Safety Middle East 2014 and help your future clients identify and improve efficiencies and quality of patient care. Whether your business offers infection control products, tracking devices, sterilisation and decontamination or other patient safety-related products and services, let us design a tailor-made package that matches your specific goals and objectives for developing your business in the region.

Exhibition

By exhibiting at Patient Safety Middle East 2014, you will have the opportunity to meet

• Microbiologists

• CSSD technicians

• Infection control specialists

• Chief medical officers

• Hospital management

• Distributors

• Agents

• Doctors

• Nurses

• Pharmacists

Who exhibits?• Decontamination & Sterilisation

manufacturers • Air quality control systems companies• Patient safety solution providers• Healthcare IT specialists• Infection control product manufacturers • Infectious disease diagnostics• Medical technology companies• Quality assurance companies• Hygiene product manufacturers• Anaesthesia machine manufacturers• Wound Care product manufacturers• Single use and disposable item

manufactures• RFID tracking systems • Smart pump manufactures• MRI safety developers• Data tracking developers• Medication safety software developers• Hand hygiene software developers• Complete medication safety systems

providers

To book your stand contact Lisa Sant

lisa.sant@informa.com or call +971 (0) 4 407 2427

“As the region has experienced a continuous trend in patient safety and the awareness for quality and service is broadly existent, we would like to keep presenting ourselves as a potential and reliable partner for safety products, by increasing our awareness level amongst end-customers and healthcare institutions”

Nadine Ring, Area Sales Manager Middle East & Africa, B. Braun Melsungen AG, Germany

Tier LogoEmail Shot

Catalogue

Invitation Letters, Visitor Tickets, Price Coupons,

On-Site Branding

Floor Tiles and

Rollup Banners

Post- Event

Service

Platinum Sponsorship

Main show website and allcommunication

emails

Once1 A4 Advert + Gold Entry

Yes

2 Floor Tiles

1 Roll-up

Yes

Gold Sponsorship

Main show website and allcommunication

emails

Once1 A4 Advert + Gold Entry

Yes

1 Floor Tile

1 Roll-up

Yes

Silver Sponsorship

Main show website and all communication

emails

-

1 Half-page Advert +

Gold EntryYes

1 Roll-up

Yes

Branding Opportunity

Inclusions Exclusivity

Badges Logo on all exhibition badges (exhibitor, delegate, visitor, media) Exclusive

Lanyards Personalised lanyards with your logo (does not included production)

Exclusive

Bags Logo on all exhibition and conference bags (does not included production)

Exclusive

Registration area • Branding on the registration stands • Uniform for registration staff (provided by sponsor)• Pens (provided by sponsor)• Logo on generic roll-ups / signage to the registration area

Exclusive

Workshops and seminars

• workshop running along-side the exhibition• Marketing campaign and e-invites • Onsite banners• Literature distribution• Branding on all event materials (online and onsite)• Workshop agenda published on the official website• Companies can include one functioning machine in the CSSD

workshop area for delegates to have hands on training

Why sponsor?The following packages are designed so that you can benefit from a full programme that includes expose pre-event, onsite and post-event ensuring that you can make contact with potential clients even if you didn’t get the opportunity to meet during the show.

www.patientsafety-me.com

5 Conference tracks

Patient Safety ConferenceInfections are the most common serious complications from hospital stays and preventing them is and should be one of the most important goals for hospitals. This conference will cover many aspects of patient safety, as there are several different causes of healthcare errors ranging from human factors, medical and system failures.

Medication Safety is also a key topic in patient safety, so this will also be addressed with the goal of increasing the pharmacy practice stream and reducing common errors.

9th Decontamination and Sterilisation Conference The 9th Decontamination and Sterilisation Conference will focus on the provision, improvement and latest developments within decontamination services.

One of the unique aspects of this conference is the collaboration between hospital decontamination specialists and industry that are interacting in the same arena, and bringing forth the concerns and challenges each face.

Key topics• Packaging

• Design of CSSD units

• Disinfection

• Education and training of decontamination personnel

• Audit tools

• Decontamination of reusable invasive medical devices

The 10th Healthcare-Associated Infections ConferenceThe conference has been designed to develop knowledge, skills and practice in infection prevention in order to implement best practice and ensure continuous progress towards HCAI improvement. It will focus on the preventative strategies, control programmes, surveillances, as well as the infections that can only be acquired in a hospital setting.

Key topics

Key topics

• Healthcare-Associated infections

• Strategies to promote safer patient outcomes

• Superbugs

• The challenge of infection control

• Emerging viral diseases

• Therapeutic updates

• Best practices in patient-centred care

• Principles of patient safety

• Risk prevention

• Health information technology

• Surgical checklists

4th Middle East Wound Care ConferenceDespite medical knowledge available to physicians, wound infections remain responsible for a disturbingly high rate of mortality, particularly among post-surgery patients. Hence, wound prevention and management are among the most direct and cost-effective measures to improve patient care.

Focusing on patient safety, the 4th Middle East Wound Care Conference presents advanced scientific findings, technologies, medical treatment and healing procedures leading to establish best care for acute and chronic wound patients.

Smart Hospital ConferenceWith the advent of new technology comes the initiative to create systems in the UAE around the idea of having, a “Smart Government.” Part of this change will include the health service’s IT roadmap plan to include an electronic medical record system, a health information system and smart hospitals.

This conference will highlight the new technology and how it can improve the performance of health professionals, as well as the challenges it may cause in the complex delivery of care.

Key topics• New concepts in tissue repair• Management of ulcerations of the skin and/or

deeper tissues• Burn wound management• Wound deterioration• Treatment for acute wounds• Therapies for skin damage and pain• Regenerative medicine• Anti-microbial therapy• Prevention of surgical wound infections

Print/advertisingThis marketing strategy consists of a print advertising campaign that will extend across leading

international and regional trade publications, magazines and

newspapers. Adverts will be run in the Arab Health Magazine

and other relevant publications.

Email campaignsOur targeted and extensive email campaign is our most

comprehensive to date, Emails to internal and external databases are sent out

over the promotion period, targeting healthcare and trade

professionals.

SMSWith mobile technology at the

forefront of communication, our SMS reminders and easy

registration messages will reach out to targeted audience

across the GCC.

WebsiteOur websites provide the best

online platform to communicate to a target audience across

the GCC.

Social MediaWith the new age of

technologyled communication, social media is one of our

most comprehensive means of communication to date.

PR & CoverageAn extensive international Public Relations campaign

is delivered through a combination of our experienced

in-house PR team and a specifically commissioned PR agency, focusing on the

communication of clear, specific and targeted messaging to our

core audience and media.

Marketing OpportunitiesPatient Safety benefits from a structured and integrated marketing campaign through the use of various marketing channels which is specifically designed to target the correct audience. This leads to significant media coverage prior, during and after the event.

www.patientsafety-me.com

Life Sciences PublicationsThe Informa Life Sciences’ portfolio of publications is the leading independent group of English-language magazines in the MENA region and has been successfully serving the market since 2002. Published by Informa Exhibitions, the titles include Arab Health, MEDLAB, Total Radiology, Hospital Build & Infrastructure and several health directories. As the official publication of the Arab Health Exhibition & Congress, Arab Health magazine is an excellent tool for keeping up-to-date with the region’s healthcare trends and developments. With a print circulation reaching more than 29,000 medical professionals in the MENA region, the magazine provides readers with a unique insight into healthcare issues, management and technological developments in the region. The magazines are all free to subscribe to, and the newly launched website, www.arabhealthmagazine.com, allows users to search back through archives of articles from all fields of medicine.

For more information on becoming an exhibitor or sponsor for this event contact Lisa Sant on

Tel +971 (0) 4 4072427 or email lisa.sant@informa.com

Bringing together the world of healthcareInforma life sciences is part of Informa Exhibitions and runs the healthcare portfolio of products, including more than 20 exhibitions, 100 conferences annually covering the

European, african, middle Eastern, asian and us markets.

over the course of the year, the Informa life sciences’ events attract more than 5,000 exhibitors, 100,000 visitors and 13,000 conference delegates. In addition to the events, the

division also publishes four international healthcare magazines, as well as Dothealth, an online healthcare portal showcasing more than 40,000 healthcare companies.

for further information about our events, please visit

www.informalifesciences.com

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