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We created this brochure for Merck Serono India's initiative for women with anemia called 'True Red'. The colour red here signifies the importance of hemoglobin in women and more importantly pregnant women. HB12 is the common terminology used by doctors to refer to this condition. We created a multi-fold two sided brochure with judicious use of red colour which keeps the user visually involved in reading more about hemoglobin in the blood. The choice of illustrations and pictures have been specially kept in mind so as to keep the focus on the healthcare subject rather than the medicinal aspect of the brochure.
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