Image Sharing (Instagram, Figure1, Pinterest) - Neil Lall - RSNA 2014 Hands on Introduction to Social Media

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1. Image SharingNeil U Lall, MD@NULallUniversity of Colorado Hospital, Aurora, CO 2. Disclosures: None(Figure 1 offered me a free t-shirtbut I said no thanks) 3. Image Sharing Sites/AppsInstagramFigure 1PinterestFlickrFacebookTwitterTumblrEtc... 4. Why Share Images?Because Radiology = ImagesUses: Public Relations & EducationWhy not use Twitter for Everything?Dedicated audience cares about visual mediaCaptions allow for more text than TwitterIn-line commenting 5. Instagram 6. Instagram+General Audience = PatientsLarge User Base (>200m)Easy Sharing to Other Services-General Audience = SelfiesSmall Radiology PresencePhone-centricSquare Images Only 7. Instagram TipsConsider apps to postfrom your computerPeople to Follow@CincyKidsRad@RadiologyACR@Radiopaedia@Radiology85@heniekoh 8. Figure 1 9. Figure 1+Medically FocusedSupports Series of ImagesDropbox IntegrationBuilt In Annotator-Small User BaseEarly in Development(Currently) Phone Posting Only 10. Figure 1 Who to FollowCurrent Recommendation:Subscribe to Radiology and pick userswith good content 11. 12. Pinterest+Large User Base (>80m)Can Follow BoardsCan Post Link with ImagePost from Phone or Computer-Small Radiology PresenceFlooded with Recipes and Clothes 13. Pinterest Pinners to Follow@topicsinrad@radiopaedia@radiologypics 14. Other ConsiderationsPatient PrivacyDont Say Stupid StuffCopyright 15. Patient PrivacyThis photo is so ubiquitous that I dont knowwho to credit as the original source. 16. The Internet is Forever.He continues with an analogy to Terminator 2:when they shoot the liquid metal terminator guyin the face at close range and it kind of splits himopen temporarily almost like a flower blooming.We all find beauty in different things.This is my 2nd favorite gunshot wound of all time. Iwish I could tell you the story behind this awesome x-ray,but the patient came through the ER and they dontbelieve in obtaining patient histories. (I wish I waskidding.) Im guessing a jealous husband or a jiltedlover. I mean 2 shotgun blasts to the back. 17. Copyright Schmopyrightyou hereby grant to Figure 1, Inc., in perpetuity, a non-exclusive, fully paid androyalty-free, transferable, sub-licensable, worldwide license to use the Contentthat you post on or through the Service hereby grant to Instagram a non-exclusive, fully paid and royalty-free,transferable, sub-licensable, worldwide license to use the Content that you poston or through the Service grant Pinterest and its users a non-exclusive, royalty-free, transferable,sublicensable, worldwide license to use, store, display, reproduce, re-pin,modify, create derivative works, perform, and distribute your User Content 18. Handout and Slides: U Lall, of Colorado Hospital, Aurora, CO