(full version) M-Health Discovery - TUN Start-up Initiative #ICT4Health

“M-Health Discovery” - Tunisian Start-

Up, providing a tool to automate the

discovery of epidemics

(Lessons Learned & Best Practices)

Mahmoud BEN JEDDOU

Young Entrepreneur / Team Leader in

Open Innovation Challenges

www.mhealthtool.com © 2014

Twitter: www.twitter.com/mahmoud_bjd

G+: www.google.com/+MahmoudBenJeddou

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http://www.twitter.com/mahmoud_bjd

http://www.google.com/+MahmoudBenJeddou

Intro


“if there are no Problems, we will not be committed to Thinking”

How did we get to our project?

Why we thought of launching a start-up?

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Intro


“if there are no Problems, we will not be committed to Thinking”



Unemployment rate (2010): above 20 % for university graduates and, above 30 % for young university graduates

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Intro


“most educated, wait much longer to get a formal job”



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Intro


“most educated, wait much longer to get a formal job”

Traditional Education system of the StateDelivering Degrees - on paper - with no Skills

Passivity of young graduates No success/ failure models to learn from



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Team Organization


Business Developer

Product Manager

UI-UX Designer

Cloud/ MobileService Architect

Mahmoud

Aïda

Mohamed

Slim

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Structure

A. Entrepreneurship: Lessons Learned & Best

Practices

B. “M-Health Discovery”: Tunisian Start-Up Initiative (1/2)

Context of Africa: health care - information technology

C. “M-Health Discovery”: Tunisian Start-Up Initiative (2/2)

The process towards the creation of the “M-Health” tool: Guideline

& Practical Frameworks

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Structure


Practices






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A.1. Leadership


The Leader is someone who :oSees much better than others the origin of #disruption onto the marketoTends to #break the others’ rules and build new ones oStands out from the CrowdoThinks #big and moves #differentlyoPushes the boundariesoBrings #breakthrough concepts.

“Whether you're being in a big corporate or inside asmall team, behaving as a leader is quite crucial for the organization destiny”

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A.2. Self-Confidence


“I am the captain of my ship and the master of my fate”

oSelf-Confidence = Self-esteem + Self-assertion. (Psychiatrist)

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A.2. Self-Confidence


“I am the captain of my ship and the master of my fate”

oSelf-Confidence = Self-esteem + Self-assertion. (Psychiatrist)

oSelf-Confidence : the ability to #believe in yourself to accomplish any task, no matter the odds, no matter the difficulties. (Head coach of Univ soccer Team)

oThe development model of this competency = Repetition / Practice / Persistence

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A.3. Team Management


“Let Your Team Help You Manage the Team”

A Team Manager is:othe most sociable/ emotionally intelligent person within a team who’s able to lead, influence and align other members on the objectives of the project.

Dogma

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A.3. Team Management


“Let Your Team Help You Manage the Team”

A Team Manager is:othe most sociable/ emotionally intelligent person within a team who’s able to lead, influence and align other members on the objectives of the project.

Team Management is:oNot a prestigious roleoNot an individual taskoa common roleoa #shared responsibility

Dogma

Experi

ence

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A.4. Conflict Management


“Conflicts are good opportunities to discover new thoughts, visions, perspectives”

Usual approach to conduct conflicts:oattack and counterattackochattering, just to contradict others

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A.4. Conflict Management


“Conflicts are good opportunities to discover new thoughts, visions, perspectives”

Usual approach to conduct conflicts:oattack and counterattackochattering, just to contradict others

How to overcome conflicts and turn them into creative assets:odon’t speed up your thinking, slow downodon’t try to be (very) self-controlled in a conflict momentoget a speech that works for others as well as for you

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A.5. Team Values


“A team without values can never deliver an output with value”

“Organizations that have values towards #openness, #trust and #cooperation can be more innovative and dynamic facing the rapid change of the market”

“Promotion of values of #confidence, #tolerance of errors and #sharing objectives can improve dramatically the effectiveness of knowledge management”

Mario Javier Donate and Fatima Guadamillas, (2011)

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A.6. Team Organization


“Start-up Talents to Solve Industry Challenges”

When corporations reach maturity;ofocusing on huge profitsoproducing similar solutionsorepetition of old successful business modelsolosing the art of doing business

= With growth innovation becomes harder to achieve !

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A.6. Team Organization


“Start-up Talents to Solve Industry Challenges”

http://digitalmediazone.ryerson.ca/uncategorized/using-startup-talent-solve-industry-challenges/ | http://www.ryersonfutures.ca/innovation-for-hire/

When corporations reach maturity;ofocusing on huge profitsoproducing similar solutionsorepetition of old successful business modelsolosing the art of doing business

= With growth innovation becomes harder to achieve !

How and Why were they (start-ups) born?owithin or after an innovation contesto2-4 co-innovators living in a challenging contextono fear of failure, no routines, no heavy desktops, no hierarchy oto bring out #new, #different and #competitive products/ services onto the #global market

= When you’re small, you’re nimble; introducing new, cutting-edge ideas is easier.

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http://digitalmediazone.ryerson.ca/uncategorized/using-startup-talent-solve-industry-challenges/











http://www.ryersonfutures.ca/innovation-for-hire/






A.7. Team Skills Selection


“Ability ≠ Skill ≠ Talent”

oability; the capacity to Do: to read and write, to drive, to handle a task .. (learning/ practicing)

oskill; a technique - not necessarily taught in schools (discovering/ experimenting)

otalent; God’s gift - it can be easily seen at an early age (huge effort/ training to exploit a talent)

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“innovate is a hard skill to get”

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Automattic’s (*) approach to discover skills and build strong teams =

“Try-outs”http://hbr.org/2014/04/the-ceo-of-automattic-on-holding-auditions-to-build-a-strong-team/ar/2

(*) the American Start-up behind the WordPress internet ptoduct

“innovate is a hard skill to get”

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http://hbr.org/2014/04/the-ceo-of-automattic-on-holding-auditions-to-build-a-strong-team/ar/2
























Structure


Practices






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The Story .. ..

https://www.mysciencework.com/news/4491/etat-des-lieux-sur-le-systeme-de-sante-en-afrique

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The Story .. ..

https://www.mysciencework.com/news/2962/pervasive-mobile-healthcare-system-based-on-cloud-computing


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The Story .. ..



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The Story .. ..



http://www.prof-moeslein.de/blog/2013/07/26/congratulations-mahmoud-ben-jeddou-your-award-winning-patient-health-discovery

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The Story .. ..




#ICT4HD

www.facebook.com/TunisianKnowledgeSociety

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http://www.facebook.com/TunisianKnowledgeSociety

B.1. Healthcare in Africa - Epidemic Effects -


Are the major cause of death in Africa dueto the limited healthcare infrastructure andthe lack of healthcare human resources.

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B.1. Healthcare in Africa - Epidemic Effects -


Are the major cause of death in Africa dueto the limited healthcare infrastructure andthe lack of healthcare human resources.

AFRICANLIFE EXPECTANCY

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B.2. Mobile technology in Africa, #ICT4Health


Total infrastructure investment by mobile operators in Sub-Saharan Africa(US $ billion)

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Fixed and Mobile penetration in Africa (2010)

95%

87%

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95%

87%

25-75%, our deployment area

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95%

87%

25-75%, our deployment area

735 million mobile

connections

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Structure


Practices






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C.1. Ideation Process

www.mhealthtool.com © 2014 36 : 47

C.2. Concept Design - “Minimum Valuable Product”


Patient

Automated engine/* Logo

Philosophy */

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C.2. Concept Design - “Minimum Valuable Product”


Patient

Automated engine/* Logo

Philosophy */

/* Video

Pitch */

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C.3. Business Model Canvas


C.4. Competitors Benchmarking


C.5. Prototyping

/* Technical

Architecture */


C.5. Prototyping

/* User Interfaces

Implemented in

Windows Phone */


C.6. Branding tools


C.7. Financial Projections


Arab Mobile App Challenge - Local Final (2014)


Road Map


Who has the force of idea never dies.

Thank You
