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HANDI HEALTH APPS
NEC Nov 5th 2014
FROM APP TO IDEA
Scott Hague
Development Director
The 9 P’s In Building Winning
Health App Products
1 Problem
2 Policy
3 Persona & People
4 Platforms
5 Promotion
6 Presumption
7 Prototype
8 Plan
9 Perseverance
Copyright Integrated Change 2014
1. Problem
Does it exist?
Can you define it?
Can you solve it?
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2. Policy
Medical device
IT governance
Privacy
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3. Persona & Partners
Ideal customer profile?
Where and when will usage occur?
Project team balance; everybody on board?
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4. Platforms
Native
Web
iOS/Android/Windows
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5. Promotion
Value Proposition?
Available channels?
Funding Vs. Budget Vs. ROI
”You don’t enter new markets, you create fantastic new products
and that defines the market strategy,”Eric Schmidt, Google Chairman, Sep 2014
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6. Presumption
Never presume you know best
Minimal Viable Product (MVP)
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7. Prototype
No need to go into full development
Test out the concept
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8. Plan
Markers/live date – compelling or not?
Build the brief
Start the buzz
https://www.integratedchange.net/12-items-you-should-include-in-
your-mobile-app-briefCopyright Integrated Change 2014
9. Perseverance
Developing a great product is not easy
Challenges are opportunities
You must keep momentum, always
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End Of Presentation
Thank you for your time
www.integratedchange.net
http://uk.linkedin.com/in/scotthague
www.slideshare.net/scotthague
Copyright Integrated Change 2014
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