Presents

What is Probax?

• ProBax is an affordable seating technology which delivers increased comfort and

health benefits yet uses only conventional materials and production techniques

• ProBax is a patented system of foam insert within the seat cushion and requires no

changes to the seat frame or design

• ProBax technology has Transport and Static Seating applications and has been

licensed to FERCO for use within the FERCO product range.

• ProBax meets ALL regulatory requirements.

The Key to Comfortable Seats is Correct Seated Posture

• Encouraging the pelvis to hold

the correct position prevents

slumped posture by promoting

correct spinal curvature

• Correct posture reduces

pressure on the discs and

reduces muscle fatigue

• Lower back and neck pain are

reduced and bodily functions

such as venous blood flow and

lung function are improved

Lordotic “S”

Curvature

Kyphotic “C”

Curvature

The Problem – Slumped Seated Posture

• Most seats allow the pelvis to rotate

backwards, inducing a “C” shaped curve of

the spine and creating back pain

• This slumped position can bring about:

– decreased blood flow through the body

– onset of posture related issues

– muscle cramps

– poorer lung function

– increased fidgeting

– Incorrect viewing eye-line

• Fidgeting ripples across any auditorium

causing disruption to audience viewing. It

also causes seat bases to dish-out,

requiring premature replacement

• A slumped seating position creates a

reduced feeling of space between seat

rows

The Problem – Reduced Blood Flow & Lung Function

• The major blood vessels of the body include the

aorta, the femoral and brachial veins and arteries

• These vessels run through the mid-thorax,

shoulders and groin and the centres of these

vessels are constricted when seated in a

slumped posture

• Correct posture reduces this pressure, allowing

the vessels to open and facilitates improved

blood flow from the lower limbs

• Lung function is also improved by opening the

chest area leading to greater oxygenation of the

blood

The Benefits of ProBax

• Medically proven increase inblood flow reduces musclecramps & fatigue

• Improved lung function helpsincrease concentration andalertness levels

• Improved posture reduces back,neck and shoulder pain andcorrects eye-line

• Reduced fidgeting results in less distraction within thevenue and longer cushion life

• Increased perception of space between rows

• Venue can use the phrase Ergonomic Seating

Other Seat ProBax Seat

The Acid Test

Six questions that are the key to long term seating comfort:

• In which seat did you feel most supported?

• Which seat allowed your shoulders go back naturally?

• In which seat did your posture feel more upright?

• Which seat offered most overall contact for your back?

• In which seat did your chest feel more open when taking a deep

breath?

• Overall, which was the more comfortable seat?

ProBax Seat Comfort Research

16%

68%

16%

69%

14%

69%

15%

70%

11%

73%

15%

82%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Pe

rce

nta

ge

of P

eo

ple

Overall, which was the more comfortable seat?

ProBax Auditorium Seating - Blood Flow Research

Average Improvement in Maximum Venous Outflow

J Senkowsky MD (Vascular Surgeon)

30%16.6%

On all the seats tested in the Entertainment Sector to date, ProBax modified seats have shown improved MVO of between 5 and 40%

ProBax Technology - Implementation

• Foam-based technology for new and existing seats

• Incorporated at source within the base cushion and can be use with all

existing upholstery and foams profiles

• Seat design, aesthetics and functionality uncompromised

• Increased cushion life improves long term satisfaction

• Can be applied to new seats, replacement seats or even just as a

refurbished base cushion to existing seats

• Licensing model means no disruption to customer supply chain

• ProBax logo allows cross marketing opportunities

ProBax details

• Patents cover the geometry, position and density of the cushion build up

• ProBax can be made using recycled foam from the same family as the

original cushion giving a Green element to the seat

• Overall cushion dimensions unchanged

• ProBax cushion durability tests show extended cushion life

ProBax Summary

• USP

• Improved customer experience

• Differentiation from competition

• Ergonomic profile

• Win-win deal for venue and customers alike

• Industry leading profile

• Design led affordable ergonomics

• Extra comfort for longer

Recent Installation

• GV Suntec City (Singapore)

ProBax Ads

Our References

• ODEON Cinemas (Europe wide)

• RADA - UK

• Criterion Theatre - UK

• Royal Opera House - UK

• Lotus Cars

• Bentley Motor Cars Ltd UK

• Jujamcyn Theatres Broadway - USA

Furniture Testimonials

Brandon O’Reilly – CEO, Farnborough Airport

“In our meeting rooms and offices the improved comfort and reduced back ache with the

ProBax®seats is appreciated by staff and visitors alike.”

Bart Kulish – VP and General Manager, MTS Seating

“At MTS, we have continually sought ways to improve the comfort of our seating

solutions. We understand the health benefits ProBax® delivers, and we’ve experienced

the improved comfort firsthand when we added it to our products. We believe that

offering ProBax® is the right thing to do for our customers, and that doing so will further

differentiate our products from the competition.”

John Hoath – Managing Director, Sky Creations Limited

“The combination of good design coupled with the benefits of the ProBax® seat support

system has proved to be a real winner in the highly competitive conference seating

market; we are now the main supplier of conference seating to the UK Novotel hotels,

part of the Accor Hotel Group. Stellar, our main conference/meeting room chair is

marketed as a genuine 8 hour chair, because we personally have the confidence in the

product and it’s also been supported by some very positive customer feedback.”

Thank You