DecreaseSales Team Prospecting

Increase DigitalMarketingProspecting

Reduce

Preperation Time

Improve

Hit-Rate Success

Reduce Call

Cycle-Length

*

* Forrester: https://www.forrester.com/home/

A Sales CallCosts You

€500Higher Hit RateReduces YourCost to Acquire

**

** http://www.reedbusiness.com

Miultiple CallsIn an MD&DSales Cycle.

Smarketingcan reducethis cyclelengthlength

ReturnSelling TimeTo The SalesRepresentative

Improve SalesEffectiveness

With OpportunityInsights

40%

SALES + MARKETING = SMARKETING

Effective SellingTime = 60%

Prospect

Lead

SalesQualified Lead

Opportunity

Customer

MarketingQualified LeadM

arketing attract,

nurture &

qualify

Sales

prioritise

approach &

close

SALES

MARKETING

digital

Accelerate Wins with SMARKETING

+ €12,188

Sales Efficiencies per Sales Representative*** Assuming a €300,000 Payback Target

Compiled by Coman Fullard | Senior Digital Strategist | Continuum

Follow Him on @ComanFullard https://ie.linkedin.com/in/comanfullard www.continuum.ie

Based on the Blog Post: http://bit.ly/1ONLXIrSlideShare Presentation: http://bit.ly/1N9lRNQ

***

LeveragesInbound Digital Marketing TechniquesDigital Marketing Automation

Do More With Less in MD&D