Turismo Medico ItaliaTM

Year 2015

Partner Program

di Stefano Urbani

Expand your market in Italy with no effort.Turismo Medico ItaliaTM knows the target and is structured to give confidence to the patient.Also has all the know-how to study the perfect marketing plan.

Turismo Medico ItaliaTM | Partner Program

Welcometo Turismo

MedicoItaliaTM

We are the first italian agency specializing exclusively in the field of health and wellness tourism.

You will see how Italy, virgin country in the field, is a high potential market in strong growth.

Turismo Medico ItaliaTM has all the skills, knowledge and tools needed for your success in Italy.

Turismo Medico ItaliaTM | Partner Program

“Trust in dreams, for

in them is hidden the

gate to eternity.”

Khalil Gibran

Our energies are focused on service to the italian Patient,

creating a strong relationship of TRUST,

due to the importance we give to moral and ethical values of Our Team as well as the stakeholders (Clinics, Hospitals, Wellness Centers) with whom we work.

Turismo Medico ItaliaTM | Partner Program

HealthyLiving,Live in

Happiness!

Stefano Urbani

We are ready to team up with You to bring ever greater value to Our italian patients.

During 2016 italian market will embark on a dramatically large expansion of the Out-Bound medical tourism.

Turismo Medico ItaliaTM | Partner Program

The company.

Established in 2012 in Como, Italy

First medical tourism agency born in Italy.

At this time, unique italian medical tourism agency with Staff exclusively Italian

Turismo Medico ItaliaTM | Partner Program

The founder.

Stefano UrbaniEducation

● Bachelor of Science (BS), Engineering/Industrial Management● Master of Business Administration (MBA), Business Administration and

Management, General, Executive master's degree

Experience3 Years Experience as Freelancer and Entrepreneur in Health’s field (Regional and National)

● Founder of International medical tourism Agency● Management Consulting

4 Years Experience in Organization Area (Regional and National)● Organization Project Analyst in International Company● Organization Development Analyst in International Company

5 Years Experience in Purchasing Area (Regional and National)● Purchasing Coordinator in Medium National Company (Plastic Material)● Purchasing Analyst in Multinational Company (Petrol)

Turismo Medico ItaliaTM | Partner Program

Meet Us in...World Medical Tourism & Global Healtcare CongressORLANDO, Florida (U.S.)

● September 27-30, 2015http://www.medicaltourismcongress.com/speakers/stefano-urbani/

International India Medical Tourism CongressNEW DELHI, INDIA

● November 20-21, 2015http://www.iimtc.com

...or, invite Us to meet You in your country!● info@turismomedicoitalia.com● +39.3496455538

http://turismomedicoitalia.com

Turismo Medico ItaliaTM | Partner Program

Current Market share2015 work with Turkey, Spain, Greece, Czech Republic, Germany, Cyprus in the medical branches of:

Turismo Medico ItaliaTM | Partner Program

assisted reproduction (IVF, egg-donation, embryo-donation, PGD with gender selection)

aesthetic plasticsurgery

hair transplant (FUE)

ophthalmology

… and: dentistry, pain therapy, check-up

Next Market share

We will start working with the same branches in other countries (without internal competition)

We will start working with the Eastern European countries in the medical branches of dentistry

In the next future we will start working in the branches of Wellness and Spiritual Tourism, with Countries around the World.

Turismo Medico ItaliaTM | Partner Program

We are willing to consider new branches, where they may be successful for the Italian market.

A fastgrowing market.Overview of the italian scenario.

Turismo Medico ItaliaTM | Partner Program

Health Turism

Revenues2012

68.900.000.000 EuroWorldwide

537.280.000 EuroItaly0,8% of the world

market volume is in Italy

Turismo Medico ItaliaTM | Partner Program

Italian ScenarioTrend

Turismo Medico ItaliaTM | Partner Program

2009 | 20.000

2012 | 184.000

2014 | More than 250.000

ItalianScenario

Motivations

Turismo Medico ItaliaTM | Partner Program

This is a new form of tourism in Italy, was the last strong "wave" of economic crisis that has prompted residents to look beyond the national border to heal, to find the best deals.

But in addition to this factor highlights another strong motivation that drives even the Italians to buy "medical tourism": the high professional and friendly level of the structures and the professional employees, as well as the elimination of the waiting time, the possibility of choose between different treatment options, and ultimately the presence of the guarantee "Satisfied or Refunded".

ItalianScenario

Motivations

Turismo Medico ItaliaTM | Partner Program

Savings and Cost-Effectiveness: 24,0 %

Rapidity of the treatment / lack of waiting: 15,0 %

Link to holiday: 12%

Confidentiality over the territory of residence: 11%

Modern health centers and equipment: 8%

High rank professionals Staff: 7%

Personal issues: 6%

Italian ScenarioPeriods

Turismo Medico ItaliaTM | Partner Program

The first four months

August: 26,0 % December: 14,0 %

July: 11% April: 10%

The last two months

November: 3% February: 2%

Other months: 34%

Healt TurismPeriods

Turismo Medico ItaliaTM | Partner Program

Croatia: 16,7 %

Hungary: 14,6 %

Romania: 13,0 %

U.S.A.: 7,0 %

Belgium: 5,2 %

Italian ScenarioDestinations

United Kingdom: 4,9 %

Panama: 4,4%

Turkey: 3,9%

Slovenia: 3,4%

Serbia: 3,0%

Healt TurismPeriods

Turismo Medico ItaliaTM | Partner Program

Switzerland: 2,2%

Austria: 2,0%

Moldova: 1,8 %

Spain: 1,6 %

Germany: 1,5 %

Czech Republic: 1,4 %

Tunisia: 1,2 %

Malta: 1,2 %

Holland: 1,1 %

France: 1,1 %

Other Countries: 6,5 %

Italian ScenarioDestinations

We are searching Stakeholder who can share Our same values:

● Customer Focus● Honesty and Transparency● High ethical and moral principles

and

● Hard Working, Economically Driven● Willing to invest in marketing to accelerate the growth of the

Italian market and have tangible results in the short term

Turismo Medico ItaliaTM | Partner Program

Channel Partner

Profile

“We prefer to have had only one patient happy than

many patients dissatisfied”

Stefano Urbani

Channel Partner

ProgramOverview

view from above

Turismo Medico ItaliaTM | Partner Program

Potential Patient

Turismo Medico Italia

Stakeholder

Stakeholder website

Actual PatientItaly

Stakeholder Country

Marketing Strategy

Turismo Medico Italia website

Channel Partner

ProgramOverview

view detail

Turismo Medico ItaliaTM | Partner Program

Turismo Medico Italia

Stakeholder

Potential Patient

Turismo Medico Italia web-site

Stakeholderweb-site

ITALYSTAKE

REGION

Investment

info request

requests satisfaction

requests satisfaction Actual Patient

Marketing Strategy

info request

Investment

decreases the area

Channel Partner Support

Turismo Medico ItaliaTM | Partner Program

Search Engine Optimization (SEO)● Search Engine Optimization Consulting● SEO Optimized Web Content Service● Interlinking Strategy Development● Digital Marketing Strategy

Social Media Marketing (SMM) ● Content Creation and Distribution● Community Building● Social Media Measurement

Link Building● Article Marketing● Corporate Blog Management● Press Release Services

Internet Marketing Analytics Google AdWords

Jum

p St

art

Prog

ram

Par

tner

ship

Why TMI? ZMOT

ZeroMoment

OfTruth

Turismo Medico ItaliaTM | Partner Program

ZMOT pursued through

effective link

building strategy

Turismo Medico ItaliaTM | Partner Program

BLOG, for the specific medical branch

Stakeholder web-site Stakeholder web-site

Stakeholder web-siteStakeholder web-site

Stakeholder web-site

LANDING PAGE, for the specific treatment

SOCIAL NETWORKS WEB-SITE TMI

ITALIAN MEDICAL TOURISM WEB-PLATFORM

http://turismomedicoitalia.com

TWITTERFACEBOOK http://www.turismo-medico.it

BLOG LANDING PAGE

Let’s Get Started!

Turismo Medico ItaliaTM | Partner Program

GAINContinuous Improvement

Your next steps

Agreement- Cooperation Agreement Proposal

- Marketing Plan evaluation, possible redefinition- Crossing the needs, WIN to WIN agreement endorsement

Option: meeting in Stakeholder’s Head-Quarter

ROI, Return Of InvestmentBreak-Even Point

Our next steps

Agreement- Cooperation Agreement Proposal- Marketing Plan Proposal

- Crossing the needs, WIN to WIN agreement endorsement

Option: meeting in Stakeholder’s Head-Quarter

Kick-Off. Implementation of the Marketing PlanImplementation of the ProjectROI, Return Of Investment

Methodologies used for the

analysis of market

Turismo Medico ItaliaTM | Partner Program

CAWI (Computer Assisted Web Interviews)

CATI (Computer Assisted Telephone Interviews)

Data elaboration on Medical Tourism Association surveys

Data elaboration on Deloitte surveys