Using communications to build influence: Social Media for clinicians and academics

WHO Collaborating Centre

for Palliative Care, Policy and

Rehabilitation

Using communications to build influence

Social Media

Katherine Sleeman

@kesleeman

Follow us on twitter @csi_kcl www.csi.kcl.ac.uk

Twitter


What’s the point of Twitter?


What are the benefits of Twitter for

clinical / academic careers?



Why to Twitter?

1 to 7


1. Learn


2. Engage and Reflect


3. Support and Network


4. Promote


• 1.4 million biomed/sci articles 2010-2012

– (Haustein et al)

• 20% 2012 papers were tweeted about

• Weak correlation btw tweets and citations

• Funders ask about SoMe / outreach

4. PromoteIs there any evidence of benefit?

• Tweets can reach

journalists, decision

makers, general public


5. Challenge(and be challenged)


6. Be entertained


7. Opportunities



But I don’t have…

Time

Anything to say

Any followers


How to start

• Set up an account

• Add your bio and photo


How to start

• Set up an account

• Add your bio and photo

• First tweet – say what you do / who you are


Things to consider

• Personal / professional

• Anonymous?

• Patient information

• Mother / boss rule

• Don’t drink and tweet


Summary

• Twitter is a gentle way to engage

• Potential for huge audience

• Start by observing

• You won’t be able to resist jumping in

Health & Medicine

Using communications to build influence: Social Media for clinicians and academics