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Communications- building value of UNAIDS
Social media has revolutionized the way we engage online, turning consumers of media content into producers.
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Re-energise the AIDS response through communications
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• Showing added value of UNAIDS
• Increasing political will for the AIDS response
• Promoting universal access—prevention revolution
• Advocating for resources for the AIDS response
Re-energise the AIDS response through communications
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UNAIDS
AIDS Issues
Leadership
Traditional media
unaids.org
Social media
Major priorities:• High Level Meeting• OUTLOOK• PMTCT campaign• Male circumcision campaign• 30 years of AIDS• EXD profiling
Social media
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AIDSspace
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• 4000 plus members
• A small dedicated group of users
• Improved functionality- now includes chat and closed group discussions
• Provides platform for Universal access consultation, HIV prevention commission and external partners.
AIDSspace… the future
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• Doubling membership
• Dedicated moderator- outsourced
• Major drive post HLM to keep momentum alive on Universal access/declaration
• Improved technical capabilities including cross social media synergies.
Key goals
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• Increasing coverage of UNAIDS issues by traditional broadcast media, as well as new opportunities with new media
• Increasing UNAIDS video content and presence key meetings, website, youtube and social media
2010 Key achievements
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• AIDS2010 – Vienna– Established networks with online AIDS activists– Top conversation and top 2 @reply
• MDG Summit– Established network with UN social media officers
• Prevention Revolution: The first UNAIDS social media campaign– Facebook + 43 % Twitter + 25 % – At lest 6 million people reached on twitter– 1 Million page views on Facebook – 150 000 views on YouTube– 80 blogs about the campaign
• Social Media content sharing – Global Report 85 000 views ISSUU– Global Report slides 31 000 views
Social Media 2011
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• Increase UNAIDS presence on Social Media • 4 key opportunities—Mali Youth Summit, Robben Island
social media event, HLM, World AIDS Day • Target audience
–Dialogue with young people on key issues –Reach and engage opinion makers
• Create engaging and innovative content• UNAIDS staff engagement
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Social Media 2012
• AIDS conférence 2012 WD• AIDS World Day 2012
New Generation Leadership strategy: Collaboratively and effectively implemented
Enhance leadership skills of young people inorder to remove the social and legal barriersyoung people face in accessing HIV services Secure space for youth participation in policy, programme and funding decisions
Launch a glocal co-created HIV awareness and education campaign, built on the principles of new modes of social organizing
