© Euromonitor International 2011 www.euromonitor.com

SUN CARE IN INDIA 08 Aug 2011

HEADLINES

Sun care sales grow by 15% in 2010, to Rs1.3 billion

Heightened awareness about sun care in general, and manufacturers’ efforts to emphasise the need for sun

care drives demand in 2010

Sun protection products, the only major category within sun care, set a fast pace, growing by 15% in 2010

Unit prices rise slightly in current terms in 2010, by 4%, and fall in real terms, as companies opt not to pass

on higher input costs

Hindustan Unilever still leads by far, despite losing value share

Sun care is forecast to grow at a constant value CAGR of 8% over the forecast period

COMPETITIVE LANDSCAPE

Hindustan Unilever Ltd led sun care sales in 2010, with the Lakmé range, but Lotus Herbals has

emerged as a strong rival, with a wider range of products straddling the mass segment. Hindustan

Unilever Ltd accounted for over 41% value sales in 2010. Lakmé sun protection benefits from strong

recall in skin care and colour cosmetics, coupled by strong distribution, contributing to Hindustan

Unilever’s lead in sun care. However, the company saw a decline of almost one percentage point in

value share in 2010, as other companies, such as Lotus Herbals, expanded their presence.

The major companies in sun care include multinationals like Hindustan Unilever Ltd, Amway,

Oriflame and Avon Beauty Products Pvt Ltd, alongside Indian players like Zydus Cadilla, Lotus

Herbals, Modicare and a host of other regional players. Kaya skin clinic entered the fray in December

2010 with its Sweat Proof Sun screen SPF30+.

© Euromonitor International 2011 www.euromonitor.com

NATIONAL BRAND OWNERS AND THEIR BRANDS

Company Name (NBO) Brand (GBO)

Amway India Enterprises Pvt Ltd Attitude (Amway Corp)

Hindustan Unilever Ltd Lakmé (Unilever Group)

Lotus Herbals Ltd Lotus Herbals (Lotus Herbals Ltd)

Oriflame India Pvt Ltd Oriflame Sun Care (Oriflame Cosmetics SA)

Zydus Wellness Ltd Ever Yuth Sunscreen (Zydus Wellness Ltd)

Source: Passport by Euromonitor International

© Euromonitor International 2011 www.euromonitor.com

FORECAST

DEFINITIONS AND METHODOLOGY

Sun Care This is the aggregation of sun protection, aftersun and self-tanning products.

Methodology This report is derived from Euromonitor International’s Passport information system. Industry

research is carried out by a global team of more than 600 in-country analysts and is based on a core

set of research techniques:

National-level desk research, company research and analysis, store checking, trade interviewing with

national players and market analysis

International-level desk research, multinational company research and analysis, trade interviewing with

international players and market analysis