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Jacqueline Foley Stories that Stick

Story Portfolio 2011

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Page 1: Story Portfolio 2011

Jacqueline Foley Stories that Stick

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What clients say about Jacqueline

“One of the best communicators in Canada.” – Lisa Martin, Founder, Briefcase Moms & Cornerview Communications (sold to National in 1995)

“Really understands our business and how to communicate our services to a consumer audience.” – Mike Krunic, Director of Marketing, Bayshore Home Health

“A trusted partner who helps me maximize opportunities for building our brand.” – Katherine Halpenny, Director of Marketing & Development, WoodGreen Community Services

“Excellent at helping our clients really understand their marketing/communications needs. She is a valuable part of our team.” – Maria & Emmanuel Papadakis, Principals at d’na (design)

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Brands I’ve worked on

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NetSuite

Developed an employer brand campaign for NetSuite – who was

competing with well known brands (Yahoo, SAP, etc.) to attract dynamic,

entrepreneurial talent to their organization.

Campaign theme: Dare to be Yourself

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Xceed Molecullar

Worked with Xceed Molecular to help them develop and communicate their unique story in order to attract

new investment and customers.

New positioning:

Expect More from Xceed

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Bayshore Home Health

Have been working with Bayshore Home Health for more than 6 years

to help build their brand in a crowded and highly competitive

marketplace.

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WoodGreen Community Services

Worked with WoodGreen for 5 years to help them develop a more

compelling story and set the stage for a major capital campaign.

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HiringSmart

Helped HiringSmart move their company to the next level with a rebranding exercise including a new website,

brochure and e-marketing campaign.

New positioning:

Know your people. Know your edge

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Talentworks

Worked with Talentworks CEO to develop a unique positioning in the marketplace

and to create content aimed at attracting candidates and clients.

New positioning:

Fueling your future

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Publishing & Branded Content

An award-winning writer, I have written for various magazines,

newspapers and women’s portals. This has included creating both editorial and branded content.

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Read my story at:http://www.jacquelinefoley.com/story.html