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Social Media and Public Health
(Crisis) CommunicationSarah Evans
Sevans Strategy@PRsarahevans
Online Communities & Social Media
Give people information (ASAP)Allow others to comment and participate
◦Share photos and video◦Link to other experts and sources
Dispel rumors and misinformationMonitor (your own news and other breaking news)Respond Comprehensive (multiple online accounts)Compile credible sourcesStreamline information
◦Badges◦Widgets
What are you going to use & what already exists? (your inventory)
• Email• Twitter• Facebook• Ning site (create your own network)• Web site and/or blog• Text• Photo (Flickr)• Video (YouTube, Seesmic)• Applications (badges and widgets)
Who owns your content?
WHO, CDC, Kane County?
Let people know you’re there
• Build up your community (start now)– Send an email announcement– Reach out to people from your account(s)
• Include social media sites in your email signature, print materials, Web site, etc
Let people know what you’re going to talk about
• Is this just for breaking health news?• Are you going to interact with people?• Is more than one person going to update the
account(s)?• Will there be updates 24/7/365?• What is your voice/brand?• Is more than one account on each network
appropriate (see upcoming example)?
TwitterTwitter is a service for people to communicate and stay connected through the exchange of quick, frequent messages. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search.
Twitter lets users engage in conversations with other users in 140 characters or less.
Basic TermsTweet Posting a message to Twitter@ + name The command which allows tweets to be sent; proceeds username (i.e. @journchat)Retweet (RT) Sharing someone else’s information and giving them credit (RT @name message…)Following You choose to receive someone's updatesFollowers People who choose to receive your updatesDirect Message (DM) Private message sent between two peopleBlock Preventing someone from reading your updatesFavorites A public area to save your favorite tweets Fail Whale When too many people are tweeting!Hashtag The # next to a word allows for conversation tracking (#tweetup)Tweetup A face-to-face gathering of those who tweet
Profile Example
People are talking about H1N1 in IL!
FACT: The CDC had less than 1,000 Twitter followers in March on May 21, they had 179, 871 and in July 487,324.
CDC Emergency Tweet
What works in that tweet?
• Gave the facts• Shortened URL (recommend bit.ly)• Hashtag for tracking
CDC Health Tweet
World Health Organization News
TIP: Encourage people to turn on mobile alerts for your account so they
receive information real-time.
• Create a fan page• Post and allow others to share links, information,
photos, videos• Monitor for those interacting on your page• Send messages to a targeted audience• In an emergency you can update your status and
send a message to the group • You MUST monitor this page (and think about
how you want to interact)
CDC Facebook Fan Page
WHO Fan Page
Best practices to build off of
WHO Virtual Press Briefings
CDC Web site – Show and Tell
CDC Web site: here is where you can find information
Widget: Promotion for you, update once, message management
Other Tools for MD’s
SickCity.org: Real-time disease detection by city
To do’s for your Web site
• Running Twitter feeds (yours + CDC)• Widgets• Links to your online profiles• Email alerts• RSS feeds• Show where people can go for additional
information• Link to other credible sources of information
To do’s for you
• Set up Google alerts• Monitor http://search.twitter.com and
Facebook• Identify who is in charge of your social media
presence• Talk about your strategy and plan for social
media use• Once you join in, you’re expected to
participate
Resources• Conserve Space and Track: Shorten your URLs
• http://bit.ly• http://tiny.url• http://www.tiny.cc
• 3rd Party Applications• http://www.tweetdeck.com• http://www.twhirl.com • http://twitter.com/downloads
• Streamline updates = Ping.fm• Mobile
• Blackberry = Twitterberry• iPhone
• Tweetie• Tweetdeck• iTwitter (just launched)
