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#SMinMN LinkedIn Presentation

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Brief presentation to introduce LinkedIn to Mayo Clinic Social Media Residency participants.

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Page 1: #SMinMN LinkedIn Presentation

©2011 MFMER | 3139261-1

Social Media Residency Rotation

Page 2: #SMinMN LinkedIn Presentation

Did you know? (aka Interesting Facts)

©2011 MFMER | 3139261-2

• Started out in the living room of co-founder Reid Hoffman in 2002.

• Officially launched on May 5, 2003.

• Let’s count to five!

• World’s largest professional network on the Internet with 161 million members.

• Students and recent college graduates are the fastest-growing demographic on LinkedIn.

Page 3: #SMinMN LinkedIn Presentation

It really is a small world….

©2011 MFMER | 3139261-3

Page 4: #SMinMN LinkedIn Presentation

Making Global Connections

• Members in over 200 countries and territories.

• Sixty-one percent of LinkedIn members are located outside of the United States.

• Currently available in seventeen languages: English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish.

©2011 MFMER | 3139261-4

Page 5: #SMinMN LinkedIn Presentation

Connecting

• More than 2 million companies have LinkedIn Company Pages.

• Members are sharing insights and knowledge in more than one million LinkedIn Groups.

• Hundreds of thousands of job applications have been submitted using Apply With LinkedIn.

• 22 percent of unique visiting members came from mobile devices.

©2011 MFMER | 3139261-5

Page 6: #SMinMN LinkedIn Presentation

Why join LinkedIn?

• Establish and manage online identity

• Build credibility about areas of expertise

• Keep track of colleagues

• Search for jobs and clients while being visible to potential employers

• Interact with experts from a wide range of industries.

©2011 MFMER | 3139261-6

Page 7: #SMinMN LinkedIn Presentation

Few simple rules of engagement

• Be a professional among professionals

• Maintain stronger boundaries between work and personal life

• Collegiality and collaboration

• Avoid blatant self-promotion

• Contribute more than you take

©2011 MFMER | 3139261-7

Page 8: #SMinMN LinkedIn Presentation

Let’s DiveIn to LinkedIn

©2011 MFMER | 3139261-8

Page 9: #SMinMN LinkedIn Presentation

What’s next?

• Setting up a profile

• Individual v. Company pages

• Group membership and participation

• “Answers” participation

©2011 MFMER | 3139261-9