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Brief presentation to introduce LinkedIn to Mayo Clinic Social Media Residency participants.
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©2011 MFMER | 3139261-1
Social Media Residency Rotation
Did you know? (aka Interesting Facts)
©2011 MFMER | 3139261-2
• Started out in the living room of co-founder Reid Hoffman in 2002.
• Officially launched on May 5, 2003.
• Let’s count to five!
• World’s largest professional network on the Internet with 161 million members.
• Students and recent college graduates are the fastest-growing demographic on LinkedIn.
It really is a small world….
©2011 MFMER | 3139261-3
Making Global Connections
• Members in over 200 countries and territories.
• Sixty-one percent of LinkedIn members are located outside of the United States.
• Currently available in seventeen languages: English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish.
©2011 MFMER | 3139261-4
Connecting
• More than 2 million companies have LinkedIn Company Pages.
• Members are sharing insights and knowledge in more than one million LinkedIn Groups.
• Hundreds of thousands of job applications have been submitted using Apply With LinkedIn.
• 22 percent of unique visiting members came from mobile devices.
©2011 MFMER | 3139261-5
Why join LinkedIn?
• Establish and manage online identity
• Build credibility about areas of expertise
• Keep track of colleagues
• Search for jobs and clients while being visible to potential employers
• Interact with experts from a wide range of industries.
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Few simple rules of engagement
• Be a professional among professionals
• Maintain stronger boundaries between work and personal life
• Collegiality and collaboration
• Avoid blatant self-promotion
• Contribute more than you take
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Let’s DiveIn to LinkedIn
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What’s next?
• Setting up a profile
• Individual v. Company pages
• Group membership and participation
• “Answers” participation
©2011 MFMER | 3139261-9