Senior Living Community Trends

Senior Living Communities

• Relatively new• Mather LifeWays with Life Services of Illinois

conducted a survey in late 2008• Examining trends in programs, amenities, and

environments• Independent living – preferred by most seniors• Seniors are tech savvy – facilities must offer

state-of-the-art systems• Seniors prefer services that allow them to

maintain independence

New Models in Senior Living Communities

• Beacon Hill Model ▫ Described in AARP magazine▫ Innovative program▫ Residents stay in their homes and maintain

independence safely and comfortably• Beacon Hill Village in Boston

▫ Full-service concierge program▫ Linking older neighborhood residents with

transportation, house painting, lectures, classes▫ Members pay annual fee▫ Sparked grassroots movements around the country

Baby Boomers Impact

• Boomers will have a noticeable impact on senior living

• 76% of boomers intend to keep working and earning after retiring, even exploring new careers

• Earnings, mental stimulation• Bernard Osher Foundation – classes and

opportunities for lifelong learning

Surveys of Providers

• Show trends towards wellness and lifelong learning

• Environmental considerations – green living• Wireless technology opens opportunities to

pursue a wealth of knowledge• 22% offering web-based education• Expected to reach over 69% over four years• Wellness offerings expected to grow to 52%• 35% of senior living providers expected to

observe “green” standards in construction/renovation

Marketing

• Ziegler Capital Markets• Multi-site senior living communities impacted by

economic downturn• Discounts on monthly service, entrance fees• Marketing focusing more on what the community

can offer

SeniorHomes.com

•SeniorHomes.com is a resource for seniors and families searching for housing and care services

•Visit http://www.seniorhomes.com for more information on senior housing

•Information in this presentation provided by senior housing writer Marky Olson