Public relation

Lesson plan on Public Relation

General Information:

Name of the teacher: Binal Joshi

Course Management of nursing services and educationUnit Unit 4Topic Public Relation

Group of students Seven semester studentsNo. of students in group 60DateTimeVenue ClassroomPrevious knowledge of the groupTeaching method Lecture cum discussionAudio-Visual Aids Chalk Board, Power Point, Hand out

Central Objective : After completion of the class students will be able to gain knowledge and understanding about Public Relation in detail

Specific objectives: After completion of the topic students will be able to…

1. To introduce and define the Public Relation2. To relate the need for public relations3. To enlist the functions of public relations4. To identify methods and techniques of public relation5. To Discuss role of nurse in maintaining public relation

Lesson Plan on Public Relation Page 1

Sr. No.

SpecificObjective

Content Time(Min.)

Teaching-Learning activities

Evaluation

1. To introduce and define the Public Relation.

Introduction: In democratic state public relations are very significant, today the concept of police state has been replaced by the welfare state, stte activites have been expanded. The government undertakes multifarious activites for the public welfare. But for this successful accomplishment, public cooperation is essential. the public only cooperates when it has a confidence in the government

According Mc.Cany

“Public relations in government is the composite of all, the primary an secondary contacts between the bureaucracy and all the interactions of influences and attitudes established in these contacts”

According to J.H.Brebner“The simplest way of describing the function of public relations and publicity in modern administration is to say that they are concerned with the study of thehuman factors in industry and, to an increasing degree in government”

2 Teacher verbally explain with use of chalk board

What did you understand by the term “public relation?

2. To relate the need for public

NEED FOR PUBLIC RELATIONS 5 Teacher verbally explains the topic

What are the factors which


relations There are the following factors which go to make public relations for administration

1. Expansion of state activities

Modern state is a welfare state, public administration caters to the need of the society, and it undertakes activites which are meant to promote public good

2. Safeguard against public criticism

The basic difference between private and public administration is that even the smallest error of the public administration soon comes to light; on the other hand even the greatest scandals take place in private sectors, and the public does not learn about them.

3. Change in public policies

Today the public policies have undergone a change .they do not have to confine themselves to the execution of laws. Today the public servants have to advertise the policies of the government, and the public should be informed regarding the nature and scope of the available services.

4. Role of a salesman

Today the public relations is like salesmanship. as a salesman sells his commodities by

with use of chalk board

promotes public relation in administration?


advertising them, in the same way modern administrators have to sell government policies and programmes. They in other words present their programmes before the people in such an attractive package.

3. To enlist the functions of public relations

Functions of Public Relations Department

The main functions of the public relations officer may be summarized as follows

1. Release of departmental news

Press is very influential organ of public opinion the government has ,therefore to maintain good relations with it by providing it full information regarding the departmental policy as well as programme

2. Explanations

Legislative statues as well as government rules and regulations are made by legal law years; thus through public relations the department provides explanation and illustrations of these rules and regulations

3. Background information

For all its social activites the department has to depends upon the understanding and

8 Teacher verbally explains the functions of public relation with use of powre rpoint

What are the functions of public relation?


cooperation of the people, the background information of the administrative decisions is provided to the people to gain their confidence

4. Persuasion

At the time of war and other crisis, the government needs more public cooperation .sometimes people needs more public cooperation. Sometimes people are called upon to come forward to help the government at the cost of their personal interest .for instance the people can be and property5. Direct Sale

Today the government has also become a merchant. It has stepped in to business like private individuals

4. To identify methods and techniques of public relation

Methods and techniques of public relations

Public administration has borrowed methods and technique of public relations from business organizations where they have been developed in systematic and scientific way. They are

o Communicationo Press and publicationso Radioo Films and other audiovisual aidso Advertising

10 Teacher verbally explains the methods and techniques used for public relations.

What are the different types of techniques used for public relation?


o Public speakingo Researchingo Research and opinion surveys

1, CommunicationAccording to prf.pfiffner “The process of transmitting cues, mainly written and verbal, in order to modify human behaviors”

2, Press and PublicationsPublicity is an important tool of public relations. Government publishers book, booklets, pamphlets etc.giving detailed information about the policies, programmes and activities of its administrative agencies

3, RadioRadio and television have now become very important and effective media of mass contact and communication. They reach the people more rapidly and have a far wider appeal

4. Films and other audiovisual aidsFilms are another means of effective mass communication .they are being widely made use of by governments at national and local levels .for this they maintain studies and prepare documentary films and news streds for free display.

5. AdvertisingNo other means of publicity has provoked so much


public controversy as advertising. Most people criticize the government advertisement as a cheap sales propaganda, unworthy of a government to indulge in.

6. Public SpeakingIn spite of all written and visual means of mass contact, public speaking has its own charm and importance as a technique of public relations. What the speech imparts enthusiasm and the human feeling of attachment and closeness delivered in a local tone and temper lacks totally in the written statement.

7. Research and opinion surveysPublic relations are two way traffic. It, on the open hand informs people of the public policies and programmes, but also, on the other hand, tries to let the government know the public relations to their activities. Hence research into human behavior and environmental factors is very essential for the successful completion of administrative programmes. There is an Indian programme evaluation organization attached to the planning commission for examining the result of various operations, undertaken by administration and for recommending the best possible method of work.

5. To Discuss role Role of nurse in developing public relations:- 15 Teacher verbally Discuss role of


of nurse in maintaining public relation

Nurse develops a skilled communication of ideas to the various public with the objective of producing a desired result in public health

Nurse find out what people like and doing more of it and finding out what they don’t like and doing less of it

Nurse establish management function which evaluates public attitudes and public health

Nurse identifies the policies and procedures of an individual or organization with the public interest and executes acceptance

Nurse recognize and cultivate with in an organization of those virtues and values which become visible externally in the standing of a institute or hospital with it’s worker

Nurse develop all activities and attitudes intended to judge, influence or control opinion of any groups of person in the interest of any individual ,group or institution

Nurse applies policies and acts for an organization as they touch the public and either build or destroy good will and good understanding that as so vital to the life of profession in this competitive age

Nurse carefully complied analysis of cause and effect used as a guide to conduct

Nurse should be specialists in his field , an should possess both theoretical and practical knowledge of his subject

discusses with students with the use of hand out.

nurse in developing public relations


Nurse should have purity of character and conduct from this point of view the ideal nurse is one who has the capacity to deliberate impartially in all circumstances

Nurse should use of methods of public relations corresponding to the standard of living and likings of the people

Nurse should form the inspiration to the people, corresponding to the people and in confidence of the people

Nurse established the public relations not only with one but all sections of society

The personal behavior of nurse should be courteous ,he/she should be considerate to the public complaints

Assignment to the students : Write Down The Assignment On: “Role Of Media In Maintaining The Public Relation.”

Date of Submission :

Bibliography :

1. BT Basavanthappa,”Nursing Administration”, first edition,jaypee brothers,Kundli,2008.2. Deepak k.,”A Comprehensive Textbook On Nursing Management”, first edition, Vinay

Printers,Banglore:2013.3. Mary Lucita,”Nursing Practice and PublicHealth Administration”,Second edition,ELSEVIER,New

Delhi:2007 4. Neelam Kumari,”A textbook Of Management of Nursing Services and Education “,First edition, P V

Books:2011.(as per INC Syllabus)


5. Neelam Kumari,”A textbook Of Management of Nursing Services and Education “,First edition, P V Books:2011.

6. Patricia Kelly, “Leadership and Management in Nursing” First edition, DELMAR CENGAGE learning,Australia:2008.

7. Swinder Kaur,”A Professional Adjustment ward Management and Trends in Nursing “,Second edition, Lotus publishers, Jalandhar::2011.

8. Shabnam Masih, ”Nursing Managemnet-In Service And Education” first edition, Lotus publishers,Jalandhar::2011.


Health & Medicine

Public relation