Mobile & Social Media: The Next New Thing

Katherine De Tolly

Use of Mobile in Medical Abortion

o Funded by WHO

o South Africa

o Aim: Remove 2nd appointment from protocol

Mobile for SMS

o Used to remind and supporto SMS = ‘hanger’ for the other useso Covering what to expecto Period: 1 month

Mobile for Self-assessment

o Enable self-assessment of termination completion

o Aim for free-to-user or minimal cost

o Use decision tree

o Tech: JamiiX or SMS or USSD

o SMSs to drive usage

Mobile for Family Planning Info

o Can mobile substitute 2nd appointment for FP counseling?o MXit (18 million in SA) prepared to host for freeo SMSs drive usageo Our HIV info via MXit shows people do use it