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CommunicationsRoundupA review of agency projects
Potpourri of information
Services• Social marketing campaigns,
communications plans, brand identity, content strategy
• Media inquiries; training• News releases• Risk communications• Article submissions• Television & radio commercials & PSAs• Community calendar listings• Community & general event planning• Web design & updates; training (w/IS)• Intranet updates & Monday Mail; training• Online forms & registrations/surveys• E-commerce (w/IS)• Blogs • Web stats (w/IS)• Training videos (w/IS)• Photography (w/IS)
• E- and mobile advertising• Print ads (newspaper, bus, billboard, etc.)• Printed materials• Presentations• Banners, signage• Promotional items• E-blasts & e-news• Forms, charts/graphs, maps, photo editing,
printing, laminating, scanning• Building/display signage• Graphic standards• Logo usage/placement• Materials review• Social media requests (Facebook,
Twitter, YouTube, etc.); training
Capabilities Spectrum
Written Communications
Oral Communications
Online Communications
Advertising
Earned Media
Process
Social Marketing ProcessCampaign Purpose
Campaign Focus
Target Audience
Objective: Desired Behavior
Perceived Barriers
Perceived Benefits
Strategies to Reduce Barriers & Increase Benefits
Product
Price
Place
Promotion
Evaluation Strategies
Input
Output
Process
Common Behavior Theories
Example projects
Fueling Coalitions
Campaigns
WIC Farmers’ Markets
How We Prioritize Work
1.Program/grant work
2. Partnerships3. Internal
By the NumbersPer Week• 5-7 media inquiries • 6-12 media mentions• 10-12 inquiries via srhd.org
Per Month• 4-6 news releases • 10,000 visitors to srhd.org• 500 visitors to spokanewic.org• 200 visitors to stickmanknows.org• 8,500 print copies per month
To-Date• 63 open tasks in project management system• 10,000+ Stickman Knows app downloads• 9 Facebook sites
– 898 SRHD FB likes– 1,103 Stickman Knows FB likes
• 870 Twitter followers, 1,099 tweets• 204 videos posted to YouTube• 1 ADDY Award• 1 Spokane Coeur d’Alene Living magazine
award
Branding
65%
Branding
Branding
Branding
Branding
Thank you!