Introduction Introduction

Konzept PR Konzept PR

The Agency for the Information AgeThe Agency for the Information Age

ExperienceExperience

Founded in 1993 by Thomas Kraus and Juergen Gocke

more than 100 man years of journalistic experience

editor-in-chief expertise

ExpertiseExpertise 20++ employees / engineering background marketing background communications science background long time knowledge of the high tech

markets personal relationship to the leading

journalists

How we workHow we work Strategic Thinking Creativity & PROACTIVITY Personal Relationship: building Trust COMMITTMENT to customers needs and targets

AnalysisStrategic PlanningRealization

PreparingDoingControlling

The Levels of Proactivity

Complete Range of Complete Range of Communication ServicesCommunication Services

External PR– Press office: Permanent Dialogue with the Press– Announcement Programs– Events– Case Studies– Press Conferences/Meetings/Round Tables– Press tours – Trade Show Support– Newsletters– Media Training– etc

Internal PR Marketing Projects & Consultancy

Our Our Evaluation Evaluation Methodology Methodology

Online Reporting

Monthly status

Monthly Conference Calls

Monthly / quarterly meetings

Coverage Analysis: KPR-Algorithm

Media Maker Surveys

PR and PR and MORE...MORE... First PR-TV channel

Itnews-tv.com

„Company TV“ Media Training TV studio

Company Press Development and Realization of Magazines,

Newsletters, Ezines etc...

Channel Marketing Projects Reseller Seminars, Introduction tours to distributors

Clustering Technology Clustering Technology ApproachApproach

Creating Teams with specific technology / market Know How

Leveraging several Source´s exeprience Electronic components and

assemblies

Doepke Schaltgeräte Schäfer IT Systems Spelsberg GmbH Daetwyler Kabel und

Systeme

eLearning

HP Education Service

Sumtotal Pathworks

Storage / Backup

Atempo Bell Micro (Distr.) Datacore Software Evault PSP (Distribution) Tandberg Data

Professional Background Professional Background Account DirectoryAccount Directory

Michael Baumann, 37 years

– Assistant Managing Director Konzept PR Germany – Director PR Storage– 10 years Expertise in the IT, high tech & Telecom sector (B2B & B2C)– editorial expierence for a weekly newspaper and technical publications– responsible for International PR programs for Atempo, Aten, Cyberlink,

DataCore, GN Netcom (Great Nordics), Grau Data Storage, McData, Printronix, Quantum, Tandberg

– profound knowledge of storage, backup and archiving market + technology

Agenda setting: Agenda setting: Company and Technologies Company and Technologies

Examples for bylined / contributed texts with specific targets: brand, technology, channel

Further Examples of our strengths: Further Examples of our strengths: InterviewsInterviews

Markets, strategies, technologies...international spokespersons are necessary part of market leadership campaigns

Bylined Market and Technology Bylined Market and Technology CommentaryCommentary

Know what and where: Market reports, trends, comments for different audiences

Case study with business or technology angle

Case Study writing and placement:Case Study writing and placement:

Contributed articles specified for your business needs and targets

Bylined Articles: Software, Hardware and SERVICES

Entering vertical marketsEntering vertical markets

Campaign entering the professional video market with data protection Foto TV & Video, Media Biz, Digital Production, AVInvest

Direct Communications:Direct Communications:

Our close relation to the key press contributes to efficient press events

What We Can Do for You

Press visit McDATA / Handelszeitung

Example recent DataCore product launch:1 day Press Tour with 7 interviewsCeBIT support with 15 interviewsResult: more than 25 articles(CZ, CW, InfoWeek, CRN, CP, IT Business, iX, PC Pro, VDI Nachrichten...

What the clients say:What the clients say:

"As someone who has worked with many PR agencies for over 25 years, I recommend KONZEPT PR very highly.

They understand how to work with you to get your message across, they have a proven methodology and you get to work with highly professional account managers to make sure you are getting top results.

They have the experience and close relationship with the leading press and the quality of the results for us have been super."

George Teixeira, CEO DataCore Software

“For many years we are working together with KPR and we

achieved a continuous increasing press coverage.

Especially the high level technical and case study

competence of KPR has impressed me. Their professional

service based on their excellent contacts to the key

journalists and magazines is always taylored for our needs

– flexible, straighforward and established.”

Otto KILB, Strategic Development Manager Printronix EMEA

"KPR is doing a great job for us - in every respect and since 8 years now. Just go on like that...“

Johannes Müller, Member of the Board, Daetwyler AG Cables+Systems

„I have worked with Konzept PR for over five years at two different companies. They have been Quantum's strongest agency compared to all other agencies we were working with (globally)...

They deliver over and above our retainer expectations and have always been able to suggest and implement additional activities and thought leadership projects. They have strong technical expertise, and are very proactive - continuously driving ideas and initiatives to give us our share of voice.

Marije Stijnen, Director of Corporate MarketingTandberg Data

Why KPR?Why KPR?Where we see our strengths Where we see our strengths

•knowledge of your market(s) & technologies•intense relationship to the key press•strategic approach•flexibility, availability, speed•effectiveness•proactivity•MARKETING support (Channel, Web, Vertical etc)

•Motivation: We are committed to get out the MAXIMUM of ressources

„KPR had and still has my vote as the best PR agency I have ever worked with...“

Henrik Hansen

Marketing Director EMEA, Quantum

Why KPR?Why KPR?