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Promoting fitness infused in life…
Presented by Tamara Diahann
Agenda• Overview
• Problem
• Market
• Our Team
• Our Approach
• The Value of A Client
• Reaching The Market
• Financials
• Q&A
Overview
• I am the founder of Fit
Fusion established in March
2011
• 13 years experience in
Fitness and Pageantry
• I believe the body can heal
itself when movement and
healthy eating is incorporated
in daily life
• Expansion Capitol Goal: $70,000•Further Wellness Program
•Payroll
•Equipment
Our Partners
Problem: Lack of quality, effective, and convenient holistic
fitness and wellness services available in the Metro Atlanta Area
Evidence
•High statewide obesity rates and physical inactivity rates
•Metro Atlanta commuters spend on average 41 hours a year in traffic
•Lowers desire and ability to exercise and cook at home after work
Market
Client/ Potential Client
Gender: Male and Female
Age: 23-45
Average Yearly Income: > $37,000
Majority needs:
weight loss average 35 pounds
motivation
accountability
convenience
, healthy eating options at work
Workplace
Family/Friends
Church
Professional Organization
Resident Facility
School
Our Team
Wellness Studio Trainers & Instructors
Marketing & Public Relations
Owner and Administrative
Assistant
Wellness Program Trainers & Instructors
Our Approach
One-On-One Fitness Sessions
Group Indoor/Outdoor Sessions
Workout Plans w/ Video Demo
Employee Wellness Programs
Resident Wellness Programs
Family Fitness Sessions
Themed Health Fairs & Events
Progress Monitoring
Wellness Products & Supplements
Monitored Detoxification
Individualized Meal Plans
Group/Individual Cooking Demonstrations
Meal Preparation
The Value of A Client
Client
$280
Health Coaching
$60
Wellness Program
$600
Personal Training Client
$280Group Fitness Client
$35
Nutritional Guidance
Client
$30
Monthly Average Value= $1285
Reaching Our Market
Kick Off Follow UpLaunch of
Program
Establish Long
Term
Partnership
Other Avenues
•Referral Programs
•Social Media
•People of Influence
•Mass Network E-pons (i.e.
Living Social)
•Mailing List
•Tradeshows
FinancialsSix Month Projections
$216,360.00 Net Sales
$156,010.00 Expenses _______________________________________________________________________________
$60,350.00 Net Income
Estimated Expansion Capitol
$70,000.00 Estimated Total
$10,000.00 Personal Contribution
$1,000.00 Raised To Date
$59,000.00 Outstanding
Questions???
Let’s Talk…
www.myfitfusion.com
@FitFusionATL
404.832.5783