Aesthetic Practice Aesthetic Practice Startup WorkshopStartup Workshop

OverviewOverview

© 2009, IAPAM© 2009, IAPAM

PurposePurpose

The Workshop is designed for:The Workshop is designed for:

Physicians & Practice Managers who want Physicians & Practice Managers who want to know the to know the “fine print”“fine print” of starting an of starting an aesthetic practice or medical spa. aesthetic practice or medical spa.

We Cover the We Cover the BusinessBusiness of aesthetic of aesthetic medicine.medicine.

© 2009, IAPAM© 2009, IAPAM

Workshop GoalWorkshop Goal

Dispel common myths about starting an Dispel common myths about starting an aesthetic practice or MedSpa.aesthetic practice or MedSpa.

Give you a realistic expectation of MedSpa Give you a realistic expectation of MedSpa RevenuesRevenues and and ExpensesExpenses. .

Give you a comprehensive business plan. Give you a comprehensive business plan. Show you the Best Marketing Practices, Show you the Best Marketing Practices,

including how to utilize Social Media as including how to utilize Social Media as part of a successful MedSpa Marketing part of a successful MedSpa Marketing Program. Program.

© 2009, IAPAM© 2009, IAPAM

AgendaAgenda

How to Create a Business Plan. How to Create a Business Plan. Financing Options (SBA, Loans, Financing Options (SBA, Loans,

Leasing).Leasing).Target Demographics.Target Demographics.The The RightRight Location. Location.Developing a Menu of Services.Developing a Menu of Services.Staffing & Compensation (includes Staffing & Compensation (includes

Procedural ProtocolProcedural Protocol documents on CD). documents on CD).

© 2009, IAPAM© 2009, IAPAM

Agenda con’tAgenda con’t

Developing a Marketing Strategy with: Developing a Marketing Strategy with: Social Media (Twitter, LinkedIn, Social Media (Twitter, LinkedIn, Facebook), Google Advertising, SEO, Facebook), Google Advertising, SEO, Web, YouTube, Direct Mail, Display Web, YouTube, Direct Mail, Display Advertising, and Community Advertising, and Community Marketing.Marketing.

Federal & State Regulatory Issues. Federal & State Regulatory Issues. Equipment and Facilities. Equipment and Facilities. Reading Financial Statements.Reading Financial Statements.

© 2009, IAPAM© 2009, IAPAM

What’s Included…What’s Included…

Workbook with an example of a Workbook with an example of a completed business plan.completed business plan.

CD that includes:CD that includes:Job DescriptionsJob DescriptionsProcedural ProtocolsProcedural ProtocolsMenu of Services exampleMenu of Services exampleAdvertising examplesAdvertising examplesPress release examplesPress release examplesSample financial statements & Sample financial statements &

worksheetsworksheets

© 2009, IAPAM© 2009, IAPAM

Our FacilitatorOur Facilitator

Aesthetic Industry Speaker, AuthorJeff Russell

© 2009, IAPAM© 2009, IAPAM

What Others Have Said…What Others Have Said…

"the IAPAM’s Business Bootcamp "the IAPAM’s Business Bootcamp was essential to me in starting my anti-aging was essential to me in starting my anti-aging center. I had the concept and the vision but center. I had the concept and the vision but no idea how to put those into a business plan no idea how to put those into a business plan format.  The bootcamp gave me the tools and format.  The bootcamp gave me the tools and information needed to research my concept, information needed to research my concept, learn the financials specific to my vision, and learn the financials specific to my vision, and form and present that information to lenders, form and present that information to lenders, builders, and vendors.  I would highly builders, and vendors.  I would highly recommend anyone thinking of starting or recommend anyone thinking of starting or incorporating an aesthetic practice attend incorporating an aesthetic practice attend this conference.” this conference.” ~ Dr. Wheatro ~ Dr. Wheatro

© 2009, IAPAM© 2009, IAPAM

Next StepNext Step

Sign up today! Sign up today! The Workshop is on the Monday The Workshop is on the Monday

following each Aesthetic Medicine following each Aesthetic Medicine SymposiumSymposium

www.AestheticMedicineSymposium.cowww.AestheticMedicineSymposium.comm

Call: 1-800-219-5108 x 704Call: 1-800-219-5108 x 704

Twitter.com/IAPAM

Follow the IAPAM here:

www.IAPAM.com