How can physicians use social media to their benefit?

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Social Media

• Social media has become the new medium where people from all walks of life are interacting and sharing their experiences

• Be it on the micro-blogging website, Twitter, or the more interactive and engaging Facebook or even the video-sharing portal YouTube, there is hundreds of thousands of gigabytes of data being shared across some of the most famous social media platforms every day

• As per an estimate, nearly 44% of US adults are using social media platforms to research about their illnesses and seek answers for their issues

What to do on social media?

• Join LinkedIn

– LinkedIn is the biggest professional networking platform. It helps you connect, share and receive updates from not only healthcare providers, but also from industry leaders and professionals

• Follow hashtags on Twitter

– Look for specific hashtags related to a practice or medical topic and start following it regularly to receive updates from everyone present on the network. It can serve as a great source through which up-to-date information can be shared or discussed

What to do on social media?

• Related videos on YouTube

– Videos are a great source of learning for anyone. Look for videos related to the industry and any particular specialty that is of concern

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