IGNITING CUSTOMER ENGAGEMENT

Using social media to establish your professional identity and

benefit your career

Brendan DoddsSocial Media, Search and Advertising Leader

EY

26 October 2014

The power of social media

Networking

Learning

Building reputation

The power of social media

Networking

Learning

Building reputation

What do we mean by a network?

• Supportive system of people with a common interest

• Often used for sharing information• People, not technology• Connections and relationships

Connections vs followers

YOU THEM

Connection

Follower

Who is a “right” connection?

• People who you care about• People who influence you• People who share useful insights• People who value your insights

When to accept a connection

Anyone at all – open networking

Would they recognize your name?

Have you met them in person?Would you give them your cellphone no.?

How to get more followers

Leak a sex tape

How to get the right followers

• Contribute!

A good contribution

Contribution

Relevant

Useful

Insightful

Authentic

Distinctive

Accurate

You don’t have to create to add value

Stuff

Creators

Selected stuff

Curators

Commentary on stuff

Commentators

Valued stuff

Consumers

The power of social media

Networking

Learning

Building reputation

Learning

Tools

• News• Information• Skills

People

• Insights• Shared

information• Behaviors

Great tools

• Flipboard• Paper• Google News• LinkedIn Today• SlideShare• Twitter (use lists)• RSS Readers

Great people

• Your coworkers• Your boss• Industry peers• Anyone who shares useful, relevant information

(on professional networks)

Where do you want to be in 3-5yrs?

• Who do you want to be?• “Dress for the role you want”.• Observe and learn from their behavior. Use the tools

they use.• Network and collaborate with them.• Find the value you can add to them.

Learn to listen. Listen to learn.

“I like to listen. I have learned a great deal from listening carefully. Most people never listen.”

Ernest Hemingway

The power of social media

Networking

Learning

Building reputation

Personal brand

You’re hired (in part) for your reputation

Your digital reputation• has never been more

visible• has never been more in

your control

Your brand

Education

Resume

Interview technique

Digital handshake

• 94% of recruiters rely on social recruiting• 93% use LinkedIn to search, contact, and keep tabs

on candidates• 65% use Facebook and 47% use Twitter to promote

company culture• 18% use Twitter and 25% use Facebook to vet

candidates after the interview process

Source: Jobvite survey, 2013

Clean up

1. Google yourself (log out first)2. Assess the results3. Improve the results4. Monitor

Assess your digital reputation

The good The bad

Naked

Holding a beer

Unprofessional

Negative

Controlled by you

Professional

Positive

Managing your digital reputation

Fix the bad stuff

Improve existing

stuff

Add more good stuff

Add more good stuff

• Create great content• Establish new profiles (selectively)• Organize your online presence

Improve existing stuff

• Update social profiles• Optimize social profiles

• LinkedIn• Google +

• Understand and lock-down privacy settings

Fix the bad stuff

• Delete or replace what we control

• Can we influence what we don’t?

• Add good stuff• Learn from it, smile

and move on

flickr.com/arvindgrover

Improve your LinkedIn profile

• Add a good photo• Fix your headline• Build out your network

• Always personalize invitations to connect

• Fine-tune your summary and current role• What do you want to be known for?• Keyword optimize• Show some passion

• Turn off unwelcome emails

Hello?

Social media guidelines

A few healthy assumptions:

1. Assume your colleagues are following you2. Assume you’ll be quoted in the media3. Assume you’re talking about a client4. …and don’t do anything stupid

In closing

Social media offers a differential advantage in your career.

Thanks

Get in touch: @BrendanDodds

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