1Todd Poley

T o d a y ’ s T a l k

EXCUSE ME, HEALTHCARETHE EMPOWERED PATIENT WOULD LIKE TO DISRUPT.

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TODD POLEYMarketing Director

I n t r o d u c t i o n

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Quinn & Emerson

M e e t M y T e a m

• Manage my schedule• Ensure humility• Demand personal care• Digital health experts

Healthcare Blues

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• Reimbursement Hungry• Provider Centered• Inefficient to change• Overregulated• Bureaucratic

First Sign of the Revolution:For better or worse?

What  does   this  rash  mean?  Will  I  be  okay?

THE EVOLUTION OF THE DIGITAL AGE.

SOCIALNETWORK

PEOPLE BECAME CONNECTED. TRANSPARENCY BECOMES THE NORM. DEMAND FOR BETTER CARE INCREASES.

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SOCIALNETWORK

THINK FORWARD FOR THE PATIENT

• Educate• Simplify• Integrate

OUR CURRENT STATE AND WHAT TO DO ABOUT IT

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EDUCATE ACCESS INSPIRE TO ACTION

SOCIAL CIRCLES AND COMMUNITIES PROVIDE OPPORTUNITIES TO LISTEN

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PATIENTS ARE THEKEYHOLDER

Health Tech InnovationA LOOK INTO THE INDUSTRY

Wearable Tech“mHealth”

Monitor your vitals at home

INSIDEABLES WILL ATTACK ADHERANCE ISSUES

3D Printing

TECHNOLOGY BRIDGING THE GAP – “UBERFICATION”

DisruptiveLab Testing

Telemedicine

Associate Professor Bahlo said finding the genes that cause disease is like finding the needle in the proverbial haystack.

“Pinpointing the faulty gene that causes the disease out of the 20,000 genes and three billion DNA base pairs in human DNA is a numerically daunting task,” she said.

-­‐ Melanie  Bahlo

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WHERE  TO  START

HUMAN GENOME PROJECT – world’s largest collaborative biological project

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1 PERSONALIZED

2 PREDICTIVE

3 PREVENTIVE

4 PARTICIPATORY

IT HAS GOT TO BE A PRIORITY TO ENSURE THAT MORE WOMEN CAN ACCESS GENE TESTING AND LIFESAVING PREVENTIVE TREATMENT, WHATEVER THEIR MEANS AND BACKGROUND, WHEREVER THEY LIVE.

-­‐ ANGELINA  JOLIE“

THE SPARK

AWARENESS CATALYST

GENEAOLOGY TESTING

PROGNOSTICATION TESTING AND BIG DATA

PERSONALIZED MEDICINE~150 approved FDA medications with known genetic markers

Personalized Medicine

Traditional Approach“One Size Fits All”All patients with the same diagnosis receive same treatment

Personalized Medicine ApproachTreatment strategy based on patient’s unique genetic profile

Genetic Profile A:Targeted TherapyBased on Genotype

Genetic Profile B:Standard Therapy

THE BENEFIT OF MEDICINE

THE RISKS

Gett i ng P ers o na lDemand exists. Technology is available. Awareness is an infant.

A Book Prescription

ERIC TOPOL, M.D.

“We are no longer beholden to an impersonal and paternalistic system in which ‘doctor knows best’. Medicine has been digitized. Now it will be democratized.”

P AR ADI GM S H I F TPrescribing Knowledge

ACTIONABLE

ACCESSIBLE

AFFORDABLE

DNA DISRUPTION

THE PHARMACYD o n ’ t c a l l i t a c o m e b a c k .

Getting PersonalT el l T he i r S tory .# ins p i re

S he d es erv es g uid ed therap y .

Know ing can s av e a l i f e .

Pain rel ief from the s tar t

DIFFERENTIATE TO DISRUPTThe Road Less Traveled

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CLEAR FOCUS ON VALUE

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POINT OF PURCHASE & AFFORDABLE

EASE OF ORDERING AND DELIVERY OF

RESULTS

BEST IN CLASS TURNAROUND

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THE SMART PATIENT

DELIVER OPPORTUNITIES TO ENGAGE

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PHARMACY CONSULT PHYSICIAN AWARENESS SEO DIGITAL CONTENT

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February 6th, 2014

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YOUR MISSION( i f y o u s o c h o o s e t o a c c e p t )

• Own your health information• Ask “why” questions• Share your ideas• Embrace technology• Challenge the system

When is patient empowerment worth the risk?

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When it benefits the patient’s care…leading to a more productive patient/provider relationship.

JUST THE BEGINNING…

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NOW -TIP OF THE ICE BERG

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Gutenberg Moment for Medicine:There's no doubt the path forward will be complicated: the medical establishment will resist these changes, and digitized medicine inevitably raises serious issues surrounding privacy. Nevertheless, the result—better, cheaper, and more human health care—will be worth it.

CHANGE STARTS WITH YOU

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THANK YOU!QUESTIONS?