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Empowering the European Citizen: the ECDC Web Communication. Ginisty C. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)
Citation preview
Empowering the patient
through
information delivery
ECDC
The European Centre
for Disease Prevention and
Control
Why was ECDC established?
Emerging and re-emerging communicable diseases revitalised through globalisation, bio-terrorism, interconnectivity, and an EU without internal borders
Health implications of enlarging EU
Strengthen EU public health capacity to help
meet EU citizen's concerns
ECDC: A young EU agency dedicated to the prevention and
control of communicable diseases
What is the role of ECDC?
EU-level disease surveillance and epidemic intelligence
Scientific opinions and studies
Early Warning System and response
Technical assistance and training
Communication to scientific community
Communication to the public
Identify, assess and communicate current and emerging
health threats to human health from communicable diseases
Health Communication
activities
to support patients/citizens
empowerment
Objectives
Support Countries on their efforts to promote positive
perceptions and grounds for change on communicable
diseases related behaviours;
Support Countries on their efforts to raise levels of
public knowledge on communicable diseases;
Support Countries on their efforts to promote positive
attitudes towards preventive behaviours that minimise
the risks from communicable diseases.
Some examples
What ECDC does to support Member states‟
efforts to empower patients/users in the field of
infectious diseases?
The pandemic H1N1 page
Toolkits
Campaigns
Information on Pandemic
A(H1N1)
Maps
Daily situation update Risk assessment Q&As
Personal protectives mesures
Toolkits
Chikungunya toolkit (2008)Seasonal influenza toolkit (2007)
Main objectives
1
Support national health authorities
Address specific communicable diseases Prevention and control messages Target different audiences
Templates for use/adaptation As a whole As an input/bank of ideas According to national strategies and needs
Chikungunya toolkit
Information on an emerging disease in Europe
Focus: prevention and control
Targets 3 key audiences: General public in affected areas Visitors travelling to affected areas Healthcare professionals (HCP)
Template materials: Factsheets (travellers / public / HCP) Posters (travellers) Brochure (public) Presentation (public / HCP) Questionnaire (HCP)
Specific logo and key messages
1
Seasonal influenza toolkit
Information on seasonal influenza and personal preventive measures
Focus: “How to avoid spread of flu”
Targets 2 key audiences: General public (adults) Children
Template materials: Factsheet (adults) Posters (adults / children) Brochure (adults) Information card (children) Game ideas (children)
ECDC logo and key messages
1
Examples of use of ECDC toolkits
(2009)Belgian Ministry of Health
Ministry of Health of the Netherlands
1
Campaigns
European Antibiotic Awareness Day
Objective: provide key messages and campaign
materials that could be used in national campaigns
to raise awareness about prudent antibiotic use
Message – 'Cold? Flu? Take care, not antibiotics!„
Materials targeting general public and primary care
prescribers
European Antibiotic Awareness
Day – multilingual website
TV and Web spots
European Antibiotic Awareness Day
Available from:http://antibiotic.ecdc.europa.eu
Future initiatives
Futures initiatives
Launch of the multilingual websites
Information for general public in 25 languages
Highlight information from national health institutions
Give access to a set of tools which can evolve
according to users needs and technical
developments (special interfaces for PDAs, mobile phones and
other mobile devices)
Social networking
Establish a presence on social media platforms To promote our activities in the field of infectious diseases
To provide educational information aimed at the general public
To reach an audience we might not be able to reach otherwise
Facebook, Youtube, Twitter, blogs, widgets, RSS feeds
Connect and interact with our audience To go where people talk and join the conversation
To get feedback from all stakeholders
To build communities
To connect and interact with people who can contribute with content
Twitter, news-alerts, wikis, blogs, surveys
2
Thanks for your attention