DIGITAL & SOCIAL MEDIA

IN

PHARMA

KEY DIGITAL INDICATOR

Total

Population

1.3 Billion

Urbanization

Internet

Users

462 Million

Penetration

Social Media

Users

191 Million

Penetration

Mobile

Subscription

1.05 Billion

Penetration

Mobile Social

Users

167 Million

Penetration

33% 35% 14%79% 13%

Internet

Users

+23%

+87 Million

Social Media

Users

+40%

+55 Million

Mobile

Subscription

+5%

+47 Million

Mobile Social

Users

+44%

+51 Million

YOY Growth Rate Demographic

71%

21%

Rural

68%

32%

Urban

Female

Male

75%

25%

Rural Urban

68%

32%

> 30 Years18-30 Years

KEY DIGITAL INDICATOR

User :

42 million

User :

240 million

User :

25.3 million

User :

180 million

SOCIAL MEDIA USER

DOCTOR’S DIGITAL PREFERNCE

60% Prefer

Tablet-Based

detailing

45% Prefer

Online

detailing

Channel

Preference

34% Prefer

Smart-

Phones

26% Prefer

Laptops

Device

Preference

Frequency

Of

Touchpoints

Preferred for

3 – 4Touchpoints

A Month

Patient

Communication

Patient

Communication

Channel

64%Patient-Doctor

Communication

through

Digital Engagement

Are the

TOP 3Digital channel

for

Patient-Doctor

Communication

HCP-

Company

Interaction

Channel

Website, KOL Webinars &

Web-Detailing

are

TOP 3Digital channel

for

Medical Information

DOCTOR’S DIGITAL PREFERNCE

Source – Indigene Report

Dig

ita

l E

ng

ag

em

en

t

Segments

30%

48%

Leader Followers

DIGITAL HEALTH CURVE OF PHARMA COMPANIES

22%

PRIMES ASPIRANTS ONLOOKERSHigh

Low

DIGITAL MATURITY INDEX

1 2 3 4 5

Strategy & Culture

Governance Structure

Enterprise Digital

Physicians

Patients

Sales-Rep

Organizational

Readiness

Stakeholder

Engagement

Source - E&Y Report

DIGITAL CHANNELS

100 %

91 %

90 %

73 %

70 %

DIGITAL CHANNELS

User :

240 million

Presence

Rate :

90%

User :

42 million

Presence

Rate :

91%

User :

25.3 million

Presence

Rate :

73%

User :

180 million

Presence

Rate :

70%

Engagement

level:

11%

Engagement

level:

19%

Engagement

level:

41%

Engagement

level:

24%

Digital Scenario in India

KEY ADOPTION GAPS

Lack of value proposition in solutions

Organizational silos

Digital not central to business strategy

Lack of authentic and enough data

Regulatory risks

People resistance

Physician mindset and inertia

87%

60%

87%

80%

75%

73%

67%

Source - E&Y Report

DIGITAL PRESENCE

OF

PHARMA COMPANIES

65 H 64 H 61.5 H 60 H 60.5 H

TOP 10 PHARMA COMPANIES*

* DYE REPORT

59.5 H 59 H 56.5 H 56.5 H 54 H

WEBSITE

15

5

5

MOBILE APPS

SOCIAL MEDIA

Like:

286 K

Followers:

284 K

Subscribers: 13

K

Total views:

60 L

Video-

376

Followers:

16 L

Posts:

175

Followers:

6 K

@pfizer

Tweets:

6 K

Followers : 213

K

@pfizer_news

Tweets:

665

Followers :

11.7 K

DIGITAL GAME

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WEARABLES

“Why use social media? Marketing is no longer about the stuff that

you make, but about the stories you tell.”

– Seth Godin