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Lampe Berger

Complete Marketing Plan

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Page 1: Complete Marketing Plan

Lampe Berger

Page 2: Complete Marketing Plan

Baby Boomers Phenomena

•1946-1963

•1/3 of the world

population are borned during

the baby boom period.

Page 3: Complete Marketing Plan
Page 4: Complete Marketing Plan

The Straits Times Friday, June 13 2003

Page 5: Complete Marketing Plan

The Best way to become wealthy

is to start

BUSINESS

Page 6: Complete Marketing Plan

Brand +

Distribution Channel

Winner

21st Century

Page 7: Complete Marketing Plan

Marketing Plan

How to be Promoted: 6 levels

F B ADDMC

Franchise Baron Count Marquis Duke Arch duke

20% 29% 38% 41% 42% 42%

Page 8: Complete Marketing Plan

1. How to be promoted

A. Accumulation from Franchise to Count

B. Network

Franchise Baron Count

2,223 pv 8,889 pv

Page 9: Complete Marketing Plan

B. NetworkTo be Baron To become Count

Retail Bonus

371 x 6 = 2,226 x 20% =$445 2223 X 5 X 9% = $1,000

F B

F FFFF F B BBB B

6 Franchises 5 baronsB COUNT

Page 10: Complete Marketing Plan

C.One time purchase to Count

Franchise BaronFranchise Count

Goods Value Investment $ 371 pv X 0 = 371.002,223 pv X -20% = 1,778.408,889 pv X -29% = 6,311.90

11,483 pv 8,461.30

11,112

2,223

Page 11: Complete Marketing Plan

How to distribute Count investmentGoods Value Investment $

371 pv X 0 = 371.00

2,223 pv X -20% = 1,778.40

8,889 pv X -29% = 6,311.90

11,483 pv 8,461.30 (+/ -$10,000)

C

FFFFF F

2,223 pv

11,112 pv

371 X 6 = $2,2262223 X 6 X 18% = $2,4008889 X 6 X 9 % = $4.800

$9,426

Bonus $9426Invst $8461 -Profit $ 965

Page 12: Complete Marketing Plan

2) 3%, 12%, 21% Differential Bonus

4) Group Bonus 2% (unlimited)

5) Asia Profit Sharing 1.5%PV

7) Brooch

Benefits:M

2) 4 mths 138,888 PV (Sliding)

C1) 5

C C C C CC

1) 41% Retail Profit

3) Count Gen Bonus (6) 5, 3, 2, 1.5,1, 1%

Total 13.5%

8) Within 4 mths, FREE Trip to France (about 10 days)

How to become a Marquis ?

6) M to M 6% PV

Page 13: Complete Marketing Plan

D. Asia Profit Share Holder

To challenge MQ : 138,888PV

C

CC C CC

C

Elite StrategyFocus 2 lines

C C C C C C CCC

Challenge MQ

11,112 X 5 = 55,560 pvBonus pv 27,777 pv

83,337 pv +

11,112 X 5 = 55,560pv 0

55,560pv = 138,897pv

Page 14: Complete Marketing Plan

1 X 371 X 0 = 0

6 X 371 X 20% = 445

36 X 371 X 9% = 1,202

216 X 371 X 9% = 7,212

1296 X 371 X 5%=24,040

7776 X 371X3%=86,546 X 5%=144,244

Total US$ 263,689

F

F B

B

F

F

F

F

B

B

B

C

C

C

Ant Armies Approach

C

Page 15: Complete Marketing Plan

2. Profit Analysis

• Retail Profit

• Differential Bonus

Page 16: Complete Marketing Plan

DD D D

M

CC CC C

M MM M

F F F F

BB B

F

Retail and Differential Bonus

B B

F F20%

29%

38%

41%

42%

42%Retail Bonus

9%

9%

3%

1%

Differential Bonus

D

AD

Page 17: Complete Marketing Plan

3.EDUCATION BONUS C CMaintenance: ps=112 pv, group = 334 pv

C

5 5555 5

3 3 3 3 3

2 2 2 2

1 1.5 1.5

1

1

1

1 1

1

5%

3%

2%

1.5%

1%

1%

13.5 %

Page 18: Complete Marketing Plan

Profit Analysis

3. Education Bonus 13.5%4. Whole group Bonus 2%5. Asia Profit Sharing MQ 1.5%

USD 35,000,000 X1.5% = USD 525,0006. MQ-MQ 6%

USD 35,000,000 X6% = USD 2,100,0007. Duke Profit Sharing

USD 35,000,000 X1% = USD 350,000

Page 19: Complete Marketing Plan

Profit Analysis

8. Duke to Duke 2%

USD 35,000,000 X 2% = USD 700,000

9. Arch Duke

USD 35,000,000 X 1% = USD 350,000

Page 20: Complete Marketing Plan

Special Features of Marketing Plan

1. Accumulation; No demotion

2. Slide

3. 6 lines, 6 generation easily developed.

4. Push Up

5. Can be inherited

6. PV $1 : 1 pv

Promo PV $ 1 : 0.8 pv

Page 21: Complete Marketing Plan

Special Features of Marketing Plan

7. 100 years Distribution Right

8. Low maintenance; set by the government.

PS: 112 pv, Group: 334pv

9. Golden Guaranty payout : 69%

Page 22: Complete Marketing Plan

69%

Golden Guaranty Payout 69%

69%

Retail20%,29%,38%,41%,42%Differential Bonus

C – C 13.5%

M – M 6%

D - D 2%

21.5%

Educ Bonus

Bonus Sharing MQ:2% 1.5%Duke : 1%Arch Duke: 1%

5.5%