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A Strategy To Promote Music On Twitter
• Decide who to follow to get started, • figure out who the key players are when it comes to Your Music
Genre (other bands, Blogs, Journalist on Twitter).• Develop a content strategy (curating news about your music genre,
blog posting, Youtube video, and plan several messages per day)• target quality followers who are potential customers • Answer to questions on Twitter• Respond to comments
• Setup a Buffer and a Startafire strategy (tools that assists with managing social media profiles, and promote your brand)
• Use bit.ly to find out which links are the more popular with your followers.
• Twitter (Stick to the 80-20 ratio, 80% others, 20% promotion) • At least 3 posts per day • Follow backs everybody
Maintain Profiles
Grow Your Twitter Followings
• Seek out influent people/artists to follow in your genre • List their following lists • keywords that convert • seek out individual you want to notice you • Import your Linkedin>>gmail emails into twitter to follow all your contacts
Music Marketing Rescue@Tferriere
What I’ll Need
From You!!
Twitter requires a lot of content.
Note every little details about what's new with your band, your music niche. Everything - from newsletter to free tracks to industry news.
Enter everything in a note form at the beginning of each week and then turn them into a formats that works for Twitter.
What To Tweet?• Alway try to bring value• Be yourself• Do some special discount• Retweet news in your music niche• Tweet sometimes about your personal life• Comment on the news in the music industry , use appropriate hashtags• What happen during the rehearsal• After your last show• In the van going to your next performance• About your writing process• Post a demo• Post a link to Youtube• Your Blog posts• Other blogs you like• A bit of self promotion (Use The 80/20 Rule)• Other bands you like (Local and national)
@tferriere
How to measure success? Well, it's difficult to measure the impact of Social Media because they're intertwined with word of mouth. They are certain statistics we'd look at to determine success.
@tferriere
At the beginning of each month, you can count
Number of new followers on Twitter as well as percentage of increase compare to previous month
Conversion numbers given by Twitter
Number of free tracks downloaded
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4 Number of new email collected on your website
You can also countNumber of hits to website (referral traffic from Twitter)
Number of people who said they came from Twitter
Sales Numbers
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Learn How To Grow And Monetize A Fan Base
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@Tferriere www.musicmarketingrescue.com
