SOCIAL PSYCHOLOGY

BROKE LOVE

ADAM .VISANITY .ZACHARY .THERESA

SUMMARYPOOR BOY TURNS TOWARDS GAMBLING IN HOPES TO BECOME RICH FOR APPROVAL FROM HIS WEALTHY GIRLFRIEND’S FATHER. HE ENDS UP LOSING ALL THE MONEY AND GETTING BEATEN BY LOAN SHARKS.

MERE EXPOSURE THEORYDISCUSSES THAT THE MORE FREQUENT THE EXPOSURE TO AN OBJECT, THE MORE FAVOURABLE THE ATTITUDE TOWARDS THE OBJECT.

ZACHARY MEETS THERESA EVERYDAY. THEY DO ALMOST EVERYTHING TOGETHER. AS EXPOSURE TOWARDS THERESA IS VERY FREQUENT, ZACHARY DEVELOPS A FAVOURABLE ATTITUDE TOWARDS HER WHICH TURNS INTO ATTRACTION.

INGROUP FAVOURITISMTHE PATTERN OF FAVOURING INGROUP MEMBERS OVER OUTGROUP MEMBERS. IT IS CLOSELY LINKED TO THE SOCIAL IDENTITY THEORY.

MR YAP DISCRIMINATES ZAC AS ZAC’S SOCIAL WEALTH STATUS HAS CAUSED HIM TO BE AN OUTGROUP MEMBER. MR YAP BELIEVES THAT HIS SOCIAL IDENTITY IS OF HIGHER CLASS THAN ZAC, WHICH MAKES HIM BELIEVE THAT ZAC IS NOT WORTHY OF HIS DAUGHTER.

ROUTE INFLUENCES USE OF VALENCES IN MESSAGES TO PERSUADE A PERSON INTO DOING SOMETHING.

ADAM USED HIS MESSAGE TO EVOKE POSITIVE VALENCES WHICH SUCCEEDED IN PERSUADING ZAC TO GO GAMBLING. ZAC WAS AGAINST GAMBLING AT FIRST BUT THE IDEA OF GETTING RICH INFLUENCED HIM TO TRY IT.

FRUSTRATION AGGRESSIONWHEN AGGRESSION IS DIRECTED TO THE CAUSE OF INTEFERENCE THAT PREVENTS A PERSON FROM GETTING AN EXPECTED REWARD. CAN ALSO BE DISPLACED TO ANOTHER TARGET.

ZAC IS FRUSTRATED THAT HE COULD NOT WIN THE MONEY THAT HE EXPECTED. HE DISPLACED THIS FRUSTRATION AT ADAM, WHO INTRODUCED HIM TO GAMBLING. AGGRESSION IS SHOWN THROUGH SHOVING AND SHOUTING.

CULTURAL NORMSHARED EXPECTATIONS AND RULES THAT GUIDE BEHAVIOUR OF

PEOPLE WITHIN SOCIAL GROUPS. THEY PLAY AN IMPORTANT ROLE IN DECIDING WHETHER OR NOT A PERSON DECIDES TO HELP ANOTHER PERSON IN AN EMERGENCY.

SOCIAL RESPONSIBILITY NORM

THE RANDOM STRANGERS BELIEVE THAT ZAC DESERVES WHAT HE GETS FOR GAMBLING, SO THEY CHOOSE NOT TO HELP. THIS IS NORMAL IN THEIR CULTURE.