CONFIDENTIAL

A turnkey incentive platform for wellness and sustained health behavior change

CONFIDENTIAL

BestLifeRewarded: Clients, Partners and Collaborators

Employers Pharmaceutical

Government/Research Hospitals/Clinics

Strategic Alliances/Global Non Profit

CONFIDENTIAL

Using Incentives to Boost Engagement in Healthy Behaviours

“A lit scan exploring the impact of financial incentives for weight loss, exercise and/or smoking revealed that 84% of the studies had significant favorable effects in the intervention groups.”

Marc Mitchell, PhD Candidate University of Toronto

CONFIDENTIAL

Extrinsic Motivation

Health Risk Assessment & Segmentation

Personalized Motivational Messaging, Education & Tools

Track Results

(reward efforts and outcomes)

Continued Engagement & Encouragement

(online and offline)Intrinsic

Motivation

Vol. 12

PM

400

6937

5

New Models for th e New Health care

Health carePapers

A Nudge Too Far? A Nudge at All?

On Payin g People to Be Healthy

Adam Oliver

Commentary from Susanne Cookson, Anthony J. Culyer,

Moriah Ellen,

Guy Faulkner, Pierre-Gerlier Forest, A

manda Frazer, Vivek Goel,

Cynthia Hastings-James, Brendan Howard, Mike Kennedy, Joshua Lawson,

Marc Mitchell, Nola M. Ries, Ju

dith Shamian and Joan Wharf Higgins

www.healthcarepapers.com

B.F. Skinner

J. Prochaska

CONFIDENTIAL

Portal Customized to Each Partner’s Needs: Sample Employers

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Proprietary HRA with Report Card and Action Plan

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Stratify Target Customers to Create the Best Conditions for Success

Targeted Action Plan (online and/or mobile)

Targeted Assessment

Demographics

Age, Gender, Region, Pharmacy, Clinic, Employer,

etc.

Health Risk(s)

Stage of Health Behavior Change

Medication(s) and Propensity to Adhere

Health Action Plan (education, trackers, goal-setting)

Medication adherence(education and

reminders/trackers)

Weekly tips Based on Stage of Change

Targeted content based on Medication, pharmacy, etc.

Alg

orith

m to

genera

te a

ppro

pria

te re

sourc

es

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Portal Customized to Each Partner’s Needs: Sample Patient Support

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Report Card, Action Plan, Tracking Tools, Rewards for Engagement

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Smart Phone-Enabled to Maximize Reach

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400+ Health Rewards (Customized by Partner)

Donate points to charity

CONFIDENTIAL

25% reduction in premature mortality from non-communicable diseases by 2025 was

adopted by the World Health Assembly (172 countries) in May 2012.

BestLifeRewarded Recommended as an Implementation Strategy for “25 by 2025”

CONFIDENTIAL

Focus on – BestLifeRewarded: fostering

patient engagement

• To enhance patient compliance and brand

loyalty, as well as better patient outcomes,

a global pharma company partnered with a

health reward scheme.

• By taking their medication, patients receive

points towards healthy lifestyle benefits –

such as running shoes or a dietician

consultation.

• Patients are more compliant and

healthier. As a listed brand, brand loyalty

is incentivized.

BestLifeRewarded Cited by EyeforPharma (global) as an “Example of a Successful Patient Incentive Program”

CONFIDENTIAL

Participation ReportingFor each partner/patient segment and overall;

• Participation – new vs. repeat, frequency, stickiness

• HRA results baseline, 6, 12, 18 months– Score out of 100

– Red/yellow/green lights for health/conditions, emotional, social and lifestyle

• Screening results, if applicable– Participation

– Aggregate data re: risks

• Health coaching participation, if applicable

• Health pledge participation and tracking results

• Participation in education module(s) and other content– Pre/post knowledge shift

• Participation in health trackers

• Member satisfaction with service, points earned, reward items redeemed

• Adherence – medication and lifestyle

• Email marketing campaigns open, clicks

BestLifeRewarded Platform:

Canada Health Infowaystandards for EMR

development

Hosted on Q9

No advertising, spamming, selling lists