CONFIDENTIAL
BestLifeRewarded: Clients, Partners and Collaborators
Employers Pharmaceutical
Government/Research Hospitals/Clinics
Strategic Alliances/Global Non Profit
CONFIDENTIAL
Using Incentives to Boost Engagement in Healthy Behaviours
“A lit scan exploring the impact of financial incentives for weight loss, exercise and/or smoking revealed that 84% of the studies had significant favorable effects in the intervention groups.”
Marc Mitchell, PhD Candidate University of Toronto
CONFIDENTIAL
Extrinsic Motivation
Health Risk Assessment & Segmentation
Personalized Motivational Messaging, Education & Tools
Track Results
(reward efforts and outcomes)
Continued Engagement & Encouragement
(online and offline)Intrinsic
Motivation
Vol. 12
PM
400
6937
5
New Models for th e New Health care
Health carePapers
A Nudge Too Far? A Nudge at All?
On Payin g People to Be Healthy
Adam Oliver
Commentary from Susanne Cookson, Anthony J. Culyer,
Moriah Ellen,
Guy Faulkner, Pierre-Gerlier Forest, A
manda Frazer, Vivek Goel,
Cynthia Hastings-James, Brendan Howard, Mike Kennedy, Joshua Lawson,
Marc Mitchell, Nola M. Ries, Ju
dith Shamian and Joan Wharf Higgins
www.healthcarepapers.com
B.F. Skinner
J. Prochaska
CONFIDENTIAL
Stratify Target Customers to Create the Best Conditions for Success
Targeted Action Plan (online and/or mobile)
Targeted Assessment
Demographics
Age, Gender, Region, Pharmacy, Clinic, Employer,
etc.
Health Risk(s)
Stage of Health Behavior Change
Medication(s) and Propensity to Adhere
Health Action Plan (education, trackers, goal-setting)
Medication adherence(education and
reminders/trackers)
Weekly tips Based on Stage of Change
Targeted content based on Medication, pharmacy, etc.
Alg
orith
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genera
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ppro
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sourc
es
CONFIDENTIAL
25% reduction in premature mortality from non-communicable diseases by 2025 was
adopted by the World Health Assembly (172 countries) in May 2012.
BestLifeRewarded Recommended as an Implementation Strategy for “25 by 2025”
CONFIDENTIAL
Focus on – BestLifeRewarded: fostering
patient engagement
• To enhance patient compliance and brand
loyalty, as well as better patient outcomes,
a global pharma company partnered with a
health reward scheme.
• By taking their medication, patients receive
points towards healthy lifestyle benefits –
such as running shoes or a dietician
consultation.
• Patients are more compliant and
healthier. As a listed brand, brand loyalty
is incentivized.
BestLifeRewarded Cited by EyeforPharma (global) as an “Example of a Successful Patient Incentive Program”
CONFIDENTIAL
Participation ReportingFor each partner/patient segment and overall;
• Participation – new vs. repeat, frequency, stickiness
• HRA results baseline, 6, 12, 18 months– Score out of 100
– Red/yellow/green lights for health/conditions, emotional, social and lifestyle
• Screening results, if applicable– Participation
– Aggregate data re: risks
• Health coaching participation, if applicable
• Health pledge participation and tracking results
• Participation in education module(s) and other content– Pre/post knowledge shift
• Participation in health trackers
• Member satisfaction with service, points earned, reward items redeemed
• Adherence – medication and lifestyle
• Email marketing campaigns open, clicks
BestLifeRewarded Platform:
Canada Health Infowaystandards for EMR
development
Hosted on Q9
No advertising, spamming, selling lists