Double YourIncome,Halve YourWorking Hours

The environment we find ourselves in….

?

90% of graduates don’t practise

A hobby or a career?Less than 20% actually stay in

business more than 3 years

How many “successful” praccies are

facing burnout?

How many practice

owners can retire

comfortably because of

their businesses?

The Health Leaders

Academy ‘More

Natural Therapies Clients’

Membership

More Clients =

More & More Clients =

The tipping point…..

The tipping point…..

Long Term….The harder you work;

The less value you can offer each client;The quicker you burn out

The Great Natural Therapies Career

Trap

Do what everyone else is doing – you

won’t last!

In the new economy, what if everything you assumed about running a natural therapies practice was no

longer valid?

“There is nothing more unpopular than a new truth”

– German Proverb

The Answer?Work Smart, Not Hard!

• How much did you earn last week?

• How much do you want to be earning each week?

Take that number and multiply it by 46 working weeks in a year

Eg. 46 weeks x $720 =

$33,120 per annum shortfall

QUESTION: Are you prepared to pay this price in “ignorance tax”?

• What are the problems or frustrations you currently are experiencing in your practice that prevent you closing this gap?

Seven Big Problems with being a natural health practitioner:

PROBLEM 1.You need a high volume of clients just to maintain a living

PROBLEM 2. You have little or no business training, and no real plan

PROBLEM 3.You are trying to fit a square peg into a round hole!

PROBLEM 4.Your practice is not as profitable as it should be

PROBLEM 5.Your marketing sucks

PROBLEM 6.You can never take a day off without losing money, never mind a holiday!

PROBLEM 7.Employing staff is difficult, stressful and doesn’t return much profit anyway!

Here’s What You Will learn today:

1. The seven new skills of natural therapies business to address each of these problems

2. A proven system you can follow to guarantee your success

3. Real life examples of other praccies just like you who have lead the way

4. How to access a proven system and install it in your

practice so you can get results even faster!

Permission to push?

Who is Adam Gibson.... And why should I listen to him?

Burn out... Bored…

The Passion Dies!

My big breakthrough… I didn’t have to do it on my own!Mentoring, marketing and mindset

Adam GibsonFounder, Health Leaders Academy

• Speaker, Author, Wellness Entrepreneur, Expert Advisor to Global Health Leaders

• Seminars to over 1000 practitioners in 6 years• Worked one on one with 128 practice owners• Typical annual increase $50,000 - $500,000• Currently working one on one with selected natural

health practitioners• Half day rate $5,500• Created a system to leverage my availability

Empowering the preventable disease “Frontline Taskforce”

…because now, more than any other time in history, we need great health practitioners to reveal themselves as Health Leaders!

PROBLEM 1.You need a high volume of clients just to maintain a living

Month 1Practice Re-boot

Get Your Life Back, Create Instant Time Off!Value vs VolumePrice Correction

Lost Income Recoup

SOLUTION #1

My Dad

Re-examine your assumptions about your business and re-set your business model

Here’s why your business won’t work long term in its current format

• Working 9-5?• Medical model inherited from the

overworked “free” public system is based on SYMPTOMATIC care

• Our methodology of treatment is primarily CORRECTIVE or WELLNESS care and requires a different level of commitment from both practitioner and patient

• Where did this model come from? • We need to recreate our business

model to fit with the REAL needs of both client and practitioner

• We need to FUTURE proof our businesses to make them sustainable, rewarding, and congruent with the real needs both practitioner and patient

• The more out of balance you are, the less you have to offer your patients

• Who wants to see a tired practitioner as patient number 87 on a Friday afternoon?

Three Elements to Your Pricing:

1. Price corrections

2. Value enhancement

3. Recoupment of lost income

#1. Price Correction• How many years of

experience?• How many

patients?• How many courses?• Every success or

learning you have gives you more value

• In other professions, your fees go up accordingly…. Why not yours?

Your Ideal Value Metrics

• If I had to charge this new price, what would I do differently?

• What would I have to provide?

• Who would I have to be?

You Win : Your Client Wins

‘As long as the value of what you provide to your client always

exceeds your fee, you will never have a limit on your earning

capacity’- Adam Gibson

‘Your value to your patient is measured by the outcome, not

by the hour’- Adam Gibson

What happens when you reset your business model?

Every single one of my

clients has had a uniform

experience….

Case Study: Monica North, Sydney

George and Angela MelitGraceville Physiotherapy

From:george [mailto:gmel7816@bigpond.net.au] Sent: Friday, 24 July 2009 1:13 PMTo: Adam GibsonSubject: %ages

gday mate heres the numbers(as compared to last yr)april up by 4.9%may up by 8.7%june up by 46.3% HUUUUUUGEOVERALL 3MONTH UP BY 14.7%NOT BAD OLD CHUMC U TUESDAY

george

• Am I priced correctly?

• Do I need help with valuing myself?

PROBLEM 2. You have little or no business training, and no real plan

Month 2Strategic Game Plan

Plan Your Path to Freedom• Beer Mat Business Plan• Design Your Perfect Life• K.I.S.S. 90 Day Checklist

SOLUTION #2

• “If you fail to plan, you plan to fail”

• Beer mat business planning

• Financial projections and modelling

• 90 day rolling plan

Vision and Values

To Do List Plan GoalsRoles

MissionVision and Values

Vision and Values

Vision Mission

RolesGoalsPlan

To Do List

• Mountains & Molehills• Congruency and

personal power• The IT factor in your

practice?

PROBLEM 3.You are trying to fit a square peg into a round hole!

Month 3Solutions vs Sessions

Give Your Patients What They Want!

Patient Ascension SystemIncrease Patient Compliance

Create a Waiting List

SOLUTION #3

• What percentage of your current clients would significantly benefit from having a series (or program) of treatments from you?

• How many clients actually pre-purchase a series of appointments from you?

What are your patients really looking for?

A session with a practitioner?OR

A solution to their health issue?

The new patient ascension paradigm

The New Patient Ascension Paradigm

• 80/20 rule – more clients could be sending you broke quicker

• They need you more than you need them

The New Patient Ascension Paradigm

• Closed client list on direct debit – your money mindset changes, removes weekly stress

• New clients join waiting list• Compress your time and availability

Patient Ascension at Work – Peter Mills

Peter Mills – Centenary Natural Therapies Clinic

A quick look at our treatments for the last 2 months showed that

• 51% of our naturopathic treatments were done under the Restoration Program

• 56% of naturopathic treatment income came from Restoration Program treatments. (This is because the Program includes a few longer sessions than normal due to extra testing.)

• 43% of the treatments by our other acupuncturist were done under the Restoration Program

• 45% of acupuncture treatment income from this therapist came from Restoration Program treatments

The New Patient Ascension Paradigm

Q. Why don’t practitioners offer this new service to their clients?

A. They haven’t been taught a simple system to do so

Patient Ascension System

Imagine what it wouldbe like when you can move your patients in to corrective care, making them more accountable and acceptable for their own health while justly rewarding you for your valuable time!

PROBLEM 4.Your practice is not as profitable as it should be

Month 4Instant Profits

Recoup Lost Income

Reactivate Old ClientsGenerate Referrals

Retain Your A Class Clients

SOLUTION #4

What Other Ways Can I Improve My Practice Profits?

*Research has proven that boosting retention just 5% can increase net profits 25% to 95%, depending upon the niche.

• Do you know how many of your patients drop off or just don’t come back?

• Do you know why most of your clients don’t refer others to you? (80/20 rule!)

• Do you know how many clients go elsewhere for treatment for other conditions once you have finished with them?

What is the “lifetime value” of your average client?

Average # visitsX

Average $ feeX

Average # repeat episodesX

Average # years a client stays with youX

Average # referrals=

Your average lifetime value of a client

Reactivate your old clients to meet their needs

Actively generate referrals from happy clients by giving them the tools to do so

Retain your existing clients longer

STRATEGY 1. “How to WOW Your Clients.”STRATEGY 2. “3 letter Start To Close Your Back Door System.”STRATEGY 3. “The Inactive Letter Sequence.STRATEGY 4. “The Yellow Dot Letter Sequence.” STRATEGY 5. “The Absolute Power of a Guarantee.”STRATEGY 6. “The Marketing Advantage” STRATEGY 7. “The Client Survey Form.”

Instant Profits Pack

How to Use Active Letters i.e. Sending Regular 3 to 4 Weekly Informative Letters Personally Addressed.

Your Clients Will Now Receive 18 Personally Addressed Letters

in a Step by Step Sequence . . .

PROBLEM 5.Your marketing sucks

Month 5

Client Attraction FormulaAttract New Clients on Autopilot

Ethically Market Your PracticeHave Clients Approaching You

Push Button Marketing Machine

SOLUTION #5

If you can’t clearly explain what it is you do for people, how can they possibly choose to hire you?

• Less than 10% of the population use you or any other praccie in your modality

• More than 50% of the population have some sort of health condition that requires help from your modality

• Your market is hungry for what you can provide them with

• They just don’t understand how you can help them yet

• EMOTIONAL DIRECT RESPONSE MARKETING

Two Rules:1. Target a niche market – be

everything to someone, not something to everyone!

2. WIIFM? Talk in benefits, not features

• Your “elevator pitch” – the core of your marketing message

• If you want others to “get” what you do, you have to put it into language that is relevant to them…

You know when… ?Well, what I do is…

Problems with your current marketing…

• It’s reactive• It’s incestuous• It’s not measurable nor scalable• It’s not indicative of your true value• It’s expensive• It’s not working!• And – you are chasing

clients, NOT clients chasing you!

Chasing clients is like…

Instead, You Need A “Lead Magnet”

Your lead magnet will:

• Educate your public• Create a positive price expectation• Build your credibility as an expert in

your niche• Build trust and rapport• Make your value to the client so obvious

that price becomes irrelevant or inconsequential in comparison

• The client comes towards you

• New Business Card

Push Button Client Attraction System

Case Study: Michelle Kirby, Canberra

Lead Generation System

• How To Grow Your Wellness Centre Fast Using Lead Generation Mastery.– Getting more clients part one– Getting more clients part two– Actual Samples Of Advertisements And Editorials– A-Z of Health– Lead Generation Promotions

Lead Generation System

• Bonus Manual – Receive A Manual Packed With:

• Yellow page ads• A complete two-step marketing campaign.• 10 auto responders.• TV ad script.• Radio ad script• Free report.• Newspaper advert.• Advert that brought in over 130 leads

Manuals 2,3,4 and 5 come complete with Reprint Rights

Case Study: Louis & Linda Gordon

PROBLEM 6.You can never take a day off without losing money, never mind a holiday!

Month 6Applying Leverage

Systemize Your Practice

Create Systems to Replace YourselfTrain Your Team to Be You

Give Yourself a Holiday

SOLUTION #6

Question: What is the most important process in

your clinic to systemize?

Answer: Whatever creates the most leverage

for you.

How to Shift Clientsfrom

Symptomatic Careinto

Corrective Care

The first step is to change just offering

Regular Treatment/Acute/Chronic Care

Protocols and offer a New Paradigm

“Chronic disease is now the principle cause of disability and use of healthcare services and consumes 78% of health expenditures”….We have not trained our doctors to deal with this problem nor provided them adequate therapeutic tools to meet the needs.

J Am Med Assoc ;September 1, 2004: p 1057

J Am Med Assoc ;September 1, 2004: p 1057

CRISIS!

Mrs. JoyThere is something I should make clear to you at this point,‘Symptomatic Care,’ which is the program you are in, will only look at your symptoms and offer you some relief, which we intend to do, however, if you really want to deal with your true health issues we need you to understand that diet, lifestyle and other factors are causing your health concerns.You see ‘Symptomatic Care’only looks at your symptoms and doesn’t go into finding the causes..And the care it offers is relief, that is - like putting a band aid on an open soreWhereas ‘Corrective Care’ looks at what could be causing the sore not to healTo do that, you need to move into Corrective Care, We also will provide relief care to help you with your pain whilst we identify / correctthe underlying diet / lifestyle factors, that is correct the causes.

Symptomatic Care Dialogue Upgrade to Corrective Care

Symptomatic Care Dialogue Upgrade to Corrective Care

Your presenting symptoms of painful swollen joints indicates that your fourth filter the ‘Kidneys’ may be compromised and being affected by toxins.What we need to do here is get more information to deepen our understanding of what is causing your underlying health problems.Given what we have surfaced today, I would like you to considerEntering the ‘Corrective Care’ program{Give prices of your Corrective Care program}It is totally your choice Mrs. JoyI’m only here to offer you my support and servicesno matter what you chooseI will start treating you today to get you some relief for your symptoms.

What type of care program do you think you would like Mrs. Joy?

All SCRIPTS and DIALOGUESAre found in our DVD . . .

The OUTSTANDING WELL RUN CLINIC

PROBLEM 7.Employing staff is difficult, stressful and doesn’t return much profit anyway!

Month 7Profitable Team

Service More Clients By Replacing Yourself

Recruit to ReplicateSenior Practitioner Model

Selecting & Training the Best

SOLUTION #7

How to separate your A,B, and C Class clients, give yourself loads of time off, preserve your sanity and have a GREAT time every day at work…

• Strategy: 1. Use the Value vs Volume formula raise

your prices way above your staff2. Change your title or job description to

Senior Practitioner3. Spend 1/5th of your week treating 20%

of your clients (A Class only!)

4. Implement “Senior Practitioner Model” and send 80% of your clients to a trusted staff member by making yourself unavailable

“Multiple Senior Practitioner Model”

• Now you can have holidays AND make money• You are not reliant on one or two individuals• You have no limit on your growth• You have an asset you can sell• You can even retire!• PLUS Your clients will LOVE you for this

But… how do I

attract, select,

interview, hire, train,

manage and retain good staff?

The Total Team System

“Are You Tired Of Constantly Having To Hire And Fire,Unable To Find The Right Person That Has The Same PassionAnd Desire For The Job As You?”

The Total Team System•Manual 1: your new team member.•Manual 2: the recruitment Process•Manual 3: employment agreements.•Manual 4: induction review and synergy.•Data disc containing all the letters and forms needed to effectively use this system.

•This is your opportunity to clone yourself imagine ‐being able to sit down and design your own ideal team member.

Case Study: Monica North, Sydney

What is the fastest, easiest way for me to learn and apply all this in my

practice?

4. How to access a proven system and install it in your

practice so you can get results even faster!

Your chance to work with us on your practice…

This is not for everybody!

A Look Inside the Health Leaders

AcademyFast Track to Freedom

Blueprint

Double Your Income and Halve Your Working Hours in 7 Months

Follow the Proven Path

• Napoleon Hill – Think And Grow Rich– Specialized knowledge– A burning desire– Entrepreneurial behaviour–Must be decisive! (can you procrastinate

your way to wealth?)– Have a MASTERMIND team around you

MENTAL• learn, study, explore, be

open• success leaves clues

$EMOTIONAL• What is the payoff of

this behaviour?

PHYSICAL• be in the room• do the activities• implement

How much training have you done in business so far? Would you practice

on patients without training?

• What if you were given a step by step, easy to follow blueprint that will double your income and halve your working hours in the next 7 months – 100% guaranteed?

• What would a system like this be worth to YOU?• Ignorance tax?

• 2 x Your Income = $________?

• What is the number one thing you do with your time off?

• What if you were given a step by step, easy to follow blueprint that will double your income and halve your working hours in the next 7 months – 100% guaranteed?

• Would it be worth investing the equivalent of ONE new client per week?

Welcome to the Fast Track to Freedom Blueprint Month 1

What is Fast Track To Freedom Blueprint Worth?

• Month 1: Practice Reboot $1,497.00• Month 2: Strategic Game Plan $1,497.00• Month 3: Solutions vs Sessions $1,497.00• Month 4: Instant Profits $1,497.00• Month 5: Client Attraction Formula $1497.00• Month 6: Systemizing your practice $1,497.00• Month 7: The senior practitioner model $1,497.00

• Total Value of Fast Track Modules $10,479.00

PLUS get these Bonuses:

BONUS #1: Health Leaders Academy Implementation Weekends3x per year (value $7500)

BONUS #2: Network with other members online via our ‘Health Leaders’ Social Networking Page (value: priceless!)

BONUS #3: Phone support and monthly teleconferences (value $3000)

BONUS #4: More Natural Therapies Clients Membership (value $2997)

BONUS #5: Success Habits & Mindset Module (value $1497)

MENTAL• Follow the proven Fast Track

system• Watch the videos, read the

manuals, follow the templates

$EMOTIONAL• Money mindset workshop• Monthly teleconferences• Social network• Byron Bay weekends

PHYSICAL• Implementation

weekends in Byron Bay• Monthly teleconferences

and Q&A calls

• BONUS 2: Quarterly Conference 3 Year Video Archive $3,000.00

• BONUS 3: Monthly Teleconferences and Q&A Calls $3,000.00

• BONUS 4: ‘More Natural Therapies Clients’ Membership $2,997.00

• BONUS 5: ‘Success Habits & Mindset’ Module $1,497.00

• TOTAL VALUE INCLUDING BONUSES: $28,473

What is the Fast Track to Freedom Blueprint Worth?

What is the Fast Track to Freedom Blueprint Worth?

• Month 1: Practice Reboot $1,497.00• Month 2: Strategic Game Plan $1,497.00• Month 3: Solutions vs Sessions $1,497.00• Month 4: Instant Profits $1,497.00• Month 5: Client Attraction Formula $1497.00• Month 6: Systemizing your practice $1,497.00• Month 7: The senior practitioner model $1,497.00

• BONUS 1: 3 x Two Day Implementation Workshops $7500.00• BONUS 2: Quarterly Conference 3 Year Video Archive $3,000.00• BONUS 3: Monthly Teleconferences and Q&A Calls $3,000.00 • BONUS 4: ‘More Natural Therapies Clients’ Membership $2,997.00• BONUS 5: ‘Success Habits & Mindset’ Module $1,497.00

• PLUS you get a FULL 12 Months access to all materials and bonuses!

TOTAL VALUE OF THE FAST TRACK TO FREEDOM BLUEPRINT INCLUDING BONUSES:

$28,473

TOTAL VALUE INCLUDING BONUSES: $28,473

RRP: $9997.00

(How many extra clients per week does this system have to generate for me to make my

investment cost neutral?)

What is the Fast Track to Freedom Blueprint Worth?

Total Value $28,473RRP $9997

Webinar Special – Next 48 Hours Only:

$4997 + GST (Only $96/wk!)

or$497 + GST x 12

What is the Fast Track to Freedom Blueprint Worth?

Your 24 Month, 100% Money Back Personal Guarantee!

“I’m so confident that following the Fast Track to Freedom Blueprint will

skyrocket your health practice, that if you implement and apply all of these

proven strategies, systems and concepts, and after 24 months or less you haven’t managed to double your

profit margin, and reduce your personal consult hours by 50%, I will insist on

giving you 100% of your money back, plus let you keep ALL the materials!”

Adam Gibson, Founder, Health Leaders Academy

APPLICATIONS ONLYBook Your Phone Interview with

Adam GibsonNB: No Obligation to Join, and No Guarantee of Acceptance

www.healthleadersacademy.com/fasttrack/

Permission to push?

Your Options

1. Do nothing2. Take what you have learnt tonight

and implement yourself3. Wait till you make a bit more money,

then invest in a proven coaching system

4. Join others who have succeeded as Health Leaders

In-Depth Business Profit Analysis and Private Consult with Adam Gibson – Value $550

First 3 people only!SPECIAL BONUS

APPLICATIONS ONLYBook Your Phone Interview with

Adam GibsonNB: No Obligation to Join, and No Guarantee of Acceptance

www.healthleadersacademy.com/fasttrack/