• 5 years (most recently) as senior pharmaceutical/corporate writer for Purohit Navigation, Chicago (formerly Donahoe Purohit Miller)

• 22 years as one of Chicago’s most successful independent writers and President of Ardito Creative Enterprises (ACE), a full-service creative resource for national and international clients

• 3 years as a writer for Foote Cone & Belding Advertising Agency, Chicago. Noted leader in writing community. Helped start Independent Writers of Chicago (IWOC) and served as Charter President

• Diverse skills that combine healthcare and pharmaceutica lwriting expertise with vast writing experience in these arenas: consumer, business-to-business, retail, electronic, interactive, financial, promotion, journalism, public relations, audio visual, industrial and training

• Specialty in clever, inventive, engaging writing that adds impact and involvement to typically straightforward materials (like CVs)

• Written for world’s largest businesses, facilities, institutions, and associations from Abbott Labs and Baxter to Walgreen’s and Zenith

Jim Ardito—the Short Version

Promius™ Pharma Takes FlightAND SO DOES THIS SLIDE PRESENTATION

The challenge? Launch a company and a product using

branding and a creative platform that captures Promius Pharma’s dedication to innovation

and its unlimited potential. The answer?

Turn to a Tangram, a Chinese puzzle with pieces that can be rearranged to form an

infinite variety of geometric shapes. The company, like the puzzle, offers

unlimited possibilities(Check it out)

To see how this campaign took off on the Web site I wrote—with glorious flash animation—google Promius Pharma and click on the name

In this dual-product detail aid, this cover for Mastasol presented one side of the separation anxiety story—the fear that an adhesive wouldn't stay on. Flip the brochure upside down and around and the same headline worked for product number 2.

Mastasol & DetacholONE HEADLINE WORKS FOR TWO SEPARATE FERNDALE PRODUCTS

Meet Detachol, product 2 presented in the same brochure. Detachol also prevents separation anxiety by making sure adhesives come off easily and painlessly.

SOLODYN®

ACNE MEDICATION

New positioning directed that emphasis should be placed

on the science inherent in this well-known acne brand.

The creative solution? A breakout design!

Say hi to a high-tech, science-based look and feel

My fact-based copy helped make this page look like rocket science for acne.SOLODYN sales took off!

Increlex™ BLOSSOMS AS A 2007 IN-AWE GOLD-AWARD WINNER

This new product launch was designedto grow endocrinologist’s knowledge about

a new disease state for kids of

very short stature.

The challenge was to get physicians to stop

thinking of growth hormone as the

automatic solution.

Some of these kids had ample growth

hormone but were (ahem) short of IGF-1, the

protein really responsible for human growth.

It was our job to plant the idea of hopeand help for these children through Increlex therapy.

Our stunning approach—winner of multiple Global, IN-AWE, and Rxawards—presented Increlex as the natural, nurturinganswer

Meet Analpram HC®

AND A PEACH OF A CAMPAIGN FOR ANORECTAL PAIN

No buts about it, a simple and pointed direct mail rhyme became an effective way to pitch OB-GYNS

We launched Quill SRS, the world’s first bidirectional wound closure device. What a positive it is for surgeons and patients when you take out the knots.

And Now a Tale of Brand Evolution

For Locoid Lipocream—the #1 branded mid-potent corticosteroid cream—my concept of

“The Double Agent” evolved to a campaign with a totally

different, “lipid-rich” look and feel

Meet the Double Agent (on the case with efficacy and elegance for Locoid Lipocream corticosteroid). The Double Agent did one heck of a job for 3 years then evolved brilliantly.

And here’s the evolution now. Same product, but totally rebranded and repositioned to fight eczema with Hydrolipid Technology. Locoid Lipocream (and total Rxs) never looked so good.

Writing On the Corporate Side A 1 ½ YEAR IMMERSION THAT I ENJOYED IMMENSELY

For any healthcare agency or company, I bring far more to the table than an ability to write for pharmaceutical brands.

I offer a veritable buffet of writing experience, including consumer, business-to-business and retail.

Purohit Navigation digested this information, appreciatedmy style and expertise and for 1 ½ years had me serve up:

> PowerPoint presentations and thought-leader articles for the CEO that were published in major industry pubs

> All internal corporate writing, including a blogand other interactive media, posters, specialcompany events, promotions, and on and on

> All corporate writing for clients, including Websites and brochures

Here’s a taste of what I produced:

But really written by Jim Ardito

3 Corporate Web Sites to Explore

I wrote all of these Web sites:• Check out www.purohitnavigation.com • See a client Web site take flight at Promius Pharma (click on

the name after you google) • Bone up on fragility fractures@ www.ownthebone.com

The End…

…of the beginning

of a beautiful writing relationship…

with you perhaps