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AIDSVu: Mapping HIV Surveillance Data and Promoting HIV Testing
Jennifer Taussig
Patrick Sullivan
Rollins School of Public Health
Emory University
August 15, 2011
What is AIDSVu?
A new mapping tool to make U.S. HIV prevalence data widely accessible and locally relevant
Concept originated with the desire to find a way to expand the reach, impact and utility of HIV surveillance data
Target audience includes researchers, advocates, public health officials, youth, policymakers, and other members of the general public
AIDSVu Goals
Make U.S. HIV prevalence data widely accessible, locally relevant, and easy to understand by providing users with a visual way to connect with the data on a national and local level
Motivate viewers to take action on an individual and community level including locating HIV testing sites in their community
Generate traditional and non-traditional stakeholder interest and position AIDSVu as a trusted resource for HIV data and information
AIDSVu Technical Advisory Group Emory University
– Patrick Sullivan – Jennifer Taussig
Gilead Sciences, Inc. – Kacy Hutchison
HIV Surveillance Coordinators – Eve Mokotoff, Michigan – Nanette Benbow, Chicago – Debbie Wendell, Louisiana – Angelique Griffin, D.C.
State HIV/AIDS Director
– Thomas Liberti, Florida
Centers for Disease Control and Prevention – Luke Shouse
Kaiser Family Foundation – Jennifer Kates
National Alliance of State and
Territorial AIDS Directors (NASTAD) – Natalie Cramer
University of Medicine & Dentistry
of New Jersey – Patricia Fleming
AIDSVu Guiding Principles
Integrity of the data is paramount
Establish the site as an ongoing, reliable, trusted source of information
Work in partnership with surveillance staff at the local, state, and federal levels
Present data in a way that makes it accessible to a broader audience
Pair data with other relevant information to help users contextualize the data and take action
www.AIDSVu.org
Let’s tour the site!
Pre-Launch Preparation
AIDSVu and message testing
– Test the AIDSVu experience and key takeaways
Empower states to leverage AIDSVu
– Brief state AIDS directors, surveillance coordinators and media teams
– Develop Public Education Resource Kit and other PR support
Stakeholder previews
– Preview of site with key influencers
Promotion of AIDSVu Web Site
Traditional Media Outreach
– News bureaus
Social Media/Online Advertising
– YouTube
Strategic Partnership Activity
– Corporate
– HIV-related media networks
– Conferences
– State and local HIV planning groups
Highlights of Website Launch on June 1
Many With HIV Don't Know They Have It "The USA TODAY analysis relied on CDC data supplied by Emory
University's AIDSVu project, an effort designed to make HIV visible to the public by presenting state- and county-level
infection rates on a user friendly map. AIDSVu reinforces the reality of AIDS in your own community."
AIDS in America: 30 Years In, New Map Shows Epidemic Still Widespread
"The data that tell us about how many people are living with an HIV diagnosis and how that's distributed across the country tells
us a really strong story about how we can best address the epidemic." Read more.
HIV Google Map Gives New Perspective on Epidemic
"[AIDSVu] may be the most thorough geographical depiction of HIV ever created."
Highlights of Website Launch on June 1
Unique visitors to website: 112,050 since June 1
Total page views: 204,007 individual page views
Top Referring Sites – Huffington Post
– Wired.com
– USA Today
Top State/City Visitors
AIDSVu Visitors by State, June 1 – August 9, 2011
AIDSVu Visitors by City, June 1 – August 9, 2011
How can AIDSVu be a resource? Individual Level
– Inform users about epidemic
– Motivate users to take action on an individual and community level
– Find places to get tested for HIV
Community/Structural Level
– Social media outreach and promotion
– Increased awareness of highly impacted areas leading to greater focus on prevention, care, etc.
– Broader % of community knowing their HIV status
Organizational/Policy Level
– Assist planning processes and allocation of resources
– Provide data for grant applications, reports, lobbying
– Identify gaps in services (e.g. HIV testing sites)
Challenges/Limitations
Incomplete data for county-level view
Possible inflation of county-level rates and case counts because of correctional facilities
Residence at diagnosis vs. current address
Meet the needs/interests of diverse users
Testing sites not exhaustive
Future Direction of AIDSVu
Research-facing side to the website
Mobile app
Data at finer geographic levels– city and zip code
Display other HIV prevention, care and treatment resources
Transmission risk category data
Overlay of correctional facilities
AIDSVu Contacts
Patrick Sullivan, Principal Investigator
(404) 727-2038; [email protected]
Jennifer Taussig, Project Director
(404) 712-8950; [email protected]
www.aidsvu.org
AIDSVu: Homepage
AIDSVu Map: Overall HIV Prevalence Rate at County Level
AIDSVu Map: Overall HIV Prevalence Rate at State Level
AIDSVu: County Pop-Up Balloon, Prince George’s, MD
AIDSVu Map: HIV Prevalence Rate at County Level, Florida
AIDSVu Map: HIV Prevalence Rate at County Level Overlaid with
Poverty Rate, Florida
AIDSVu Map: HIV Prevalence Rate at County Level Overlaid with
HIV Testing Center Locations, Florida
AIDSVu Map: NIH-Funded HIV Prevention and Vaccine Trials Sites
AIDSVu Map: HIV Prevalence Rate at Zip Code-level, Washington, D.C.
AIDSVu State Profile Page, Florida
AIDSVu: Three Things You Can Do
AIDSVU: HIV Testing Site Locator
