- Developing New MediaStrategies in Public Health: Lessons
Learned from AIDS.gov CDCs National Conference on Health
Communication,Marketing, & MediaAugust 12, 2009, Atlanta
PRESENTER Miguel Gomez Director, AIDS.gov Office of HIV/AIDS
Policy, HHS
Todays Agenda
- Who is AIDS.gov? and where are we going?
- What is our new media strategy?
http://www.aids.gov Whoare we? Where arewe going? What is
AIDS.govsnew media strategy? The recent U.S. HIV statistics are a
wake-up callto have authentic conversations about what we need to
be doing to end this epidemic within our lifetimes. KEVIN FENTON,
MD Centers for Disease Control and Prevention It is time that
prevention programs embrace Facebook, texting, all the
communication means it is not by billboards that we are going to
introduce personal behavior change on a large scale. DR. PETER PIOT
Executive Director, UNAIDS (1995-2008) AUGUST 2008 Wake-up Call
- Every 9 minutes someone . . . becomes infected with HIV[this
Campaign]will direct Americans "to get the facts" about this
serious epidemic within our own country that has been below the
radar in recent years. 1
- JEFFREY S. CROWLEY Director of the Office of National AIDS
Policy &Senior Advisor on Disability Policy, The White
House
1. Act Against AIDS Live-Stream Video APRIL 2009 White House
Launch ofAct Against AIDS Challenges in using New Media toRespond
to HIV/AIDS
- Understanding how Americansare accessing healthcare information
online ...
- Understanding what is new media ...
- Understanding therole of new media in healthcare planning
...
Providing Trainings &TA to Federal andCommunity Leaders
Blogs Podcasts RSS Feeds Social Networks Text Messaging Video Games
Video/Photo Sharing Virtual Worlds Widgets Wikis Approach to New
Media Strategy:POST*
*2007Forrester Research, Inc. All rights reserved. Using the
Social MediaStrategy Map Goal:To introduce planning questions to
ask before getting started with a social media plan. Remixed from
the WeAreMedia Project www.wearemedia.org and NTEN . Project funded
by the Surdna Foundation Blogging about what weve learned
Repurpose!!!Profile Others!!! Developing a New Media Toolkit
Creating Easily SharableProducts and Content Thanks to the CDC
Delivering Content to Other Sites Tweeting in Real Time (@AIDSgov)
1. CTIA Wireless Association2. Experian Consumer Research3. Yahoo!
Mobile/Nielsen Planning: Mobile Phones
- U.S. owners of mobile phones or text messaging devices:75%
1
-
- 84%English-speaking Hispanics
- Average number of monthly text messages vs. calls:357 vs.
2042
- Average number of hours per day mobile phones are within arms
reach:19 hours 3
- Pew Internet & American Life Project. Seeding the Cloud:
What Mobile Access Means for Usage Patterns and Online Content
(March 2008). Available at:
http://www.pewinternet.org/Reports/2008/Seeding-The-Cloud-What-Mobile-Access-Means-for-Usage-Patterns-and-Online-Content.aspx
.Accessed March 3, 2009.
- Pew Internet & American Life Project: The Social Life of
Health Information (June 2009), Available
at:http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx.
Accessed June 12, 2009.
What are our lessons learned? Importance of OngoingListening
& Learning Listen. Learn. Adapt.* *Remixed from Beth Kanter and
the WeAreMedia Project www.wearemedia.org and NTEN.Project funded
by the Surdna Foundation. Fromwww. edelman .com Questions? Stay
Connected! Miguel Gomez: [email_address] AIDS.gov:
http://blog.AIDS.gov http://twitter. com/AIDSgov http: //myspace .
com/AIDSgov CDC eHealth Data Briefs :www.CDC.
gov/healthmarketing/ehm/databriefs HHS Center for New Media: http:
//newmedia .HHS.gov
