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A brand that delivers: services 24th October 2013
Fran Puddick -‐ Digital Communica4ons Manager
Who are Dimensions?
• Specialist support provider • Non-profit • 3000 people with learning disabilities and autism • 5000+ staff • £120million turnover
www.dimensions-‐uk.org
Why is our brand important?
• Expertise • Commitment • Generates recognition
What is our brand?
Our vision An inclusive society where people have equal chances to live the life they choose. Our mission To make a difference to people by delivering personalised support that improves quality of life.
www.dimensions-‐uk.org/values
Values
• Ambition • Courage • Integrity • Partnership • Respect We’re connected personally, engaged locally and active
nationally. www.dimensions-‐uk.org/values
Audiences/stakeholders
• People we support and their families • Commissioners • Staff • Decision-makers
www.dimensions-‐uk.org
For the people we support...
The people we support are at the centre of everything we do. And this includes our visual identify. From our line drawings to our photography…
www.dimensions-‐uk.org
Line drawings
Videos
www.youtube.com/dimensionsukonline
Easy read
For professional audiences
• Leading experts on personalisation – Books – Seminars
• Designing person-centred eLearning courses • Winning new business
www.dimensions-‐uk.org/personalisa9on
For our people…
• 5000+ staff • Hundreds of locations • Staff work for the people they support
www.dimensions-‐uk.org/people
For our people…
Our staff personify and recreate our brand every day
• DIY posters, newsletters, forms, adverts etc. • Writing workshops delivered across the country • Embedding values with staff using case studies, Inspiring
People Awards, story booklets etc. • Person-centred
www.dimensions-‐uk.org/inspiringpeople
Person-centred tools
Getting to know someone: • One page profile • Relationship circle • What's working/not working Ongoing learning and review • Learning log • 4+1 questions • Person-centred review
www.dimensions-‐uk.org/personalisa9on
And finally...
“I wish to compliment them on their good value base and person-centred approach. They were attentive and interacting with the clients and not with each other, or their mobile phones, as many younger people do today. From my experience of 30 years in Social Care, I found their work of high standard and extremely commendable.”
Questions?