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Online Masterclass:
Build Your Own Brand
Joe LynchProgramme Leader for Interior Architecture and Design
Fiona CrosbieFounding Director
Who Are We?• Established in 2004, IDI are pioneers in online
learning in Art and Design.
• Partners of the University of Hertfordshiresince 2008.
• UH is among the top 100 Universities in theworld.
• Undergraduate Degrees: Graphic Design,Illustration, Photography, Interior Architectureand Design
• Master’s Degrees: Graphic Communication,Illustration, Photography, Interior Design
We Bring the Universityto You
Over 600 students from over 70 countries around the world.
The final certificate that you receive is exactly the same as attendance-based students at the University of Hertfordshire.
No mention of distance learning on your degree!
Joe LynchBA Interior Design from Glasgow School of Art, MA Architecture and Interior Design from the Royal College of Art and a PGCE from Canterbury Christchurch University
Design MasterclassBuild Your Own Brand > Webinar
Author / Joe Lynch / 2016
Design Masterclass Build Your Own Brand
One: Intro
duction
Two: Identity
Three: Messages
Four: Elements
Five: Impact
Design Masterclass Build Your Own Brand
One: Introduction
Design Masterclass Build Your Own Brand
“Identities are the beginning of everything. They are how something is recognised and
understood. What could be better than that?” Paula Scher, Pentagram
Design Masterclass Build Your Own Brand
What is your brand?
Design Masterclass Build Your Own Brand
Two: Identity
Design Masterclass Build Your Own Brand
“Design is thinking made visual.” Saul Bass (1920-96), Graphic Designer
Design Masterclass Build Your Own Brand
What creates your identity?
Design Masterclass Build Your Own Brand
Design Masterclass Build Your Own Brand
Visual Identity
Stationary Manifesto Imagery Portfolio Profile
Design Masterclass Build Your Own Brand
YourDigital
Identity
It’sVisual
It’sMobile
Design Masterclass Build Your Own Brand
Visual Identity / Case Study
DESIGNED
EMMADAVIESDESIGN
EDDESIGN
EMMA DAVIES DESIGN
EMMA DAVIES DESIGNEMMA
DAVIES
DESIGNE DAVIES DESIGN
Design Masterclass Build Your Own Brand
Visual Identity / Case Study
DESIGNED
DESIGNED DESIGNED
DESIGNED DESIGNED
EMMA DAVIES
Design Masterclass Build Your Own Brand
Visual Identity / Case Study
ED DE DED DE1 2 3 4 5
ED
Design Masterclass Build Your Own Brand
Visual Identity / Case Study
EDED D D1 2 3 4 5
Design Masterclass Build Your Own Brand
Visual Identity / Case Study
D
DD
DD
Design Masterclass Build Your Own Brand
What is your USP?
Design Masterclass Build Your Own Brand
Three: Messages
Design Masterclass Build Your Own Brand
“ “There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.”
Milton Glaser, Graphic Designer
Design Masterclass Build Your Own Brand
What makes a good brand?
Design Masterclass Build Your Own Brand
1 32
Three Brand Messages
Design Masterclass Build Your Own Brand
Clarity ConsistencyCreativity
A good brand identity has:
Design Masterclass Build Your Own Brand
Clarity
A good brand identity achieves clarity:
● Easily read and understood● Legibility remains good at a range of scales● Combines visual elements with single language● Has integrity and honesty● Uses simplicity as sophistication● Employs visible colour and tone
Design Masterclass Build Your Own Brand
Creativity
A good brand identity displays creativity:
● Contains evidence of imagination● Displays a contemporary awareness● Uses own production, resources and skill● Provides opportunities for development and refresh● Communicates an individual style● Indicates creative application of technical ability
Design Masterclass Build Your Own Brand
Consistency
A good brand identity delivers consistency:
● Both text and imagery provide common language● Unity across different applications● Controlled appearance in varied digital formats● Use in both colour and monochrome modes● Coherent meaning in a global context● Appearance defined by a clear Style Guide
Design Masterclass Build Your Own Brand
Four: Elements
Design Masterclass Build Your Own Brand
“Typography’s really white, you know. It’s not even black, in a sense. It is the space between the blacks
that really makes it. In a sense, it’s like music—it’s not the notes; it’s the space you put between the
notes that makes the music.” Gary Hustwit, Filmmaker
Design Masterclass Build Your Own Brand
What elements make a brand?
Design Masterclass Build Your Own Brand
TypographyLayout
ShapeColour
Using Typography
Design Masterclass Build Your Own Brand
Joe Lynch
Joe Lynch
JOE LYNCH
Joe Lynch
Joe LynchJOE LYNCH
Joe Lynch
Joe Lynch
JOE LYNCH
Joe Lynch
Joe Lynch
Joe LynchJOE LYNCH
Joe Lynch
JOE LYNCHJOE LYNCH
Joe Lynch Joe Lynch
Using Typography
Design Masterclass Build Your Own Brand
Design Masterclass Build Your Own Brand
Using Layout
Design Masterclass Build Your Own Brand
1
23
Using Shape
Design Masterclass Build Your Own Brand
1 2 3 4 5
Using Colour
Design Masterclass Build Your Own Brand
1 2 3 4 5
Using The Elements
Design Masterclass Build Your Own Brand
1 2 3 4
Design Masterclass Build Your Own Brand
Using The Elements
Design Masterclass Build Your Own Brand
Design Masterclass Build Your Own Brand
Five: Impact
Design Masterclass Build Your Own Brand
“Simple can be harder than complex.You have to work hard to get your
thinking clean and make it simple.” Steve Jobs, Apple
Fiona CrosbieA Founding Director of IDI, Fiona is a member of the IDI Management Team with responsibility for student recruitment and admissions.
• Some evidence of previous qualifications and experience
• English Language Proficiency
• Examples of creative work: both development and finished pieces
• Genuine interest in specialism
Application Advice
Special Requirements: Advanced Entry and Postgraduate Programme (MA)
Graduate with an MA or an advanced entry BA in less than two years…
Extra Considerations:
• Either previous higher education or5-8 years work experience
• Extensive personal statement• Increased focus on design process in
portfolio work and examples
Derek Lawrie, BA (Hons) Graphic Design
“What studying with IDI has given me is the ability to take a brief and look behind it, through research, before coming up with several ideas. This helps develop different areas to find out
which one best suits the project and will provide the best outcomes”.
Our Students
Fiona Lyall, BA (Hons) Graphic Design
“Studying with IDI was great for me because it meant that I didn’t have to stop working. I could carry on working at the same time and study in
the evenings”.
Our Students
Don’t take our word for it, see for yourself!
Walk through of the study site...
IDI Open Hour:How Studying Online Works
Stacey BrownStudent Recruitment Advisor
Alistair MontgomeryHead of Web Development
Fiona CrosbieFounder Director
Apply Now
Begin Your Journey Towardsa New Career Today!
Thank You!www.idesigni.co.uk