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Using Storytelling in FundraisingNovember 2015
Using Storytelling in Fundraising
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Using Storytelling in FundraisingNovember 2015
Using Storytelling in FundraisingNovember 2015
“Storytelling is so last year.”
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Using Storytelling in FundraisingNovember 2015
Actually, it’s so last
100,000 years
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Using Storytelling in FundraisingNovember 2015
Using Storytelling in FundraisingNovember 2015
Person 1: “Where’s Jack?”
Person 2: “Well … I didn’t want to have to tell you, but I saw a yellow VW parked in front of Susan’s.”
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Props: Kendall Haven
Using Storytelling in FundraisingNovember 2015
He went to the store.
Fred died.
Sharon went hungry and wept.
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Props: Kendall Haven
Rodrigo Abd/Associated Press
Using Storytelling in FundraisingNovember 2015
Let’s unravel our brain
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Using Storytelling in FundraisingNovember 2015
How we think we make decisions
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Using Storytelling in FundraisingNovember 2015
How we actually make decisions
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Using Storytelling in FundraisingNovember 2015
Thinking fast and slow
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Using Storytelling in FundraisingNovember 2015
@LeahEustace#NPStoryConf
Using Storytelling in FundraisingNovember 2015
@LeahEustace#NPStoryConf
Using Storytelling in FundraisingNovember 2015
Emotion vs logic
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Using Storytelling in FundraisingNovember 2015
Emotion vs logic
http://bit.ly/damasioTED@LeahEustace#NPStoryConf
Using Storytelling in FundraisingNovember 2015
@LeahEustace#NPStoryConf
Using Storytelling in FundraisingNovember 2015
Feeling emotion
Empathy is the ability to see the world as another person, to share and understand another person’s feelings, needs, concerns and/or emotional state.(source: http://www.skillsyouneed.com/)
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Using Storytelling in FundraisingNovember 2015
Feeling emotion
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Using Storytelling in FundraisingNovember 2015
What are we getting at here?
Emotion trumps logic …
Logic seems to take over when things are far away and hard to grasp …
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Using Storytelling in FundraisingNovember 2015
Scenario one: Karen Klein
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Using Storytelling in FundraisingNovember 2015
Scenario two: Syria
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Using Storytelling in FundraisingNovember 2015
But then came Alan Kurdi
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Using Storytelling in FundraisingNovember 2015
Something going on really far away, for a really long time, involving millions of people, suddenly became relatable.
Why?
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Using Storytelling in FundraisingNovember 2015
Donors experience psychic numbing
“If I think of the mass I will never act, if I think of the one, I will.”
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Using Storytelling in FundraisingNovember 2015
How many saved lives?
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Using Storytelling in FundraisingNovember 2015
Give $10 million to fight a disease claiming 20,000 lives and save 10,000.
orGive $10 million to fight a disease claiming
290,000 lives and save 20,000.
Using Storytelling in FundraisingNovember 2015
Emotion drives action
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Using Storytelling in FundraisingNovember 2015
How did Alan’s story make you feel?
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Using Storytelling in FundraisingNovember 2015
How we feel story
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Using Storytelling in FundraisingNovember 2015
How we feel story
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Using Storytelling in FundraisingNovember 2015
Our brains change as we age
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Using Storytelling in FundraisingNovember 2015
Visualized autobiography
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Using Storytelling in FundraisingNovember 2015
Psychological bias
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Using Storytelling in FundraisingNovember 2015
Why, not howThe cause, not the institution
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Using Storytelling in FundraisingNovember 2015
“Your $100 donation today will help us double the size of our cancer center.”
“Your $100 donation today will give a cancer patient’s mother a home away from home tonight.”
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Using Storytelling in FundraisingNovember 2015
Stories are all powerful
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Using Storytelling in FundraisingNovember 2015
Kronberg Castle
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Using Storytelling in FundraisingNovember 2015
Leah Eustace, ACFREChief Idea Goddess, Good Works
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