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Turning Satellite Data into Local Farming Advice(Agriculture 2.0)

Lessons learned from two G4AW tenders

14 June 2016Adriaan Bakker, NSO

2Netherlands Space Office

2025 >1,000

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Climate

LandMonitoring

Atmosphere Monitoring

EmergencyManagement

Marine Environment

Security

2014

2015

2016

20172017

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Private sector initiatives

PlanetLabs/BlackBridge/RapidEyePlanetLabs-DovesCosmic-2Google SkyBox

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Earth Observation window of opportunity1. Availability many more satellites: e.g. EC Copernicus,

small sat constellations

2. Accessibility ICT, the Cloud

3. Adaptability standards, adaptable usage (GIS/mobile)

4. Affordability free/low cost data, lower cost value adding

5. Acceptability fit-to-purpose, increased quality level

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Food security Why Geodata for Agriculture and Water(G4AW)?• 2050 to feed 9 billion people, increase productivity by 70%

• How to do?

• 1st projects have been granted in July 2014

• Focusing on proven technique

• Speeding up scaling

• Innovative concept (Agriculture 2.0) creating unknown opportunities in developing countries

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Key elements

Budget 2 Calls: 2013-2014/2014-2015: 39.5 Mio €Subsidy (max.) 60 or 70%Grant 0.5 – 5.0 mio €; average grant approx. 2.5mio €Projects Public private partnerships; 14 projects in 10 countriesProject duration 3 years (optional 1 yr extension)Results Beneficial and timely agrometeorological decision

supporting systems and/or financial/insurance products,

Website www.spaceoffice.nl/g4aw

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Objectives • Aim:

- Reach > 3 million food producers- With relevant information, advices or (financial) products

based on satellite and other data

• Outcome: - improved sustainable food production, more effective use

of inputs (water, nutrients), and economic development (>10%)

- stimulating private investments- leading to financially sustainable services

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G4AW partner countries

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Land cover mapsSoil maps

Index basedMicro insurance

Irrigation advice

Crop growthmonitoring

Advice, warnings

GPS, meteo

Yield forecasts

Land cover mapsSoil maps

www.eTransformAfrica.org

Beneficial to

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Pilar 1. Information service• Satellite data are the start of

information chain• Based on proven technology and

services• Transmission channel(s) reaching users• License-to-operate (legal, available

data)

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Information Chain

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Pilar 2. Partnership (Public-Private)

• Closing the information chain,

• Partners bridging the last mile to users of services

• Transparency in partnership

• Applicant (coordinator)Synergetic

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…..

NGO’s Networker parties

AggregatorParties

Agri-business

Food industry

Inputsindustry

Insurance & Finance

Telecom/Satcom

CooperativesAgric .advisors & Agri services

Ecosystem of stakeholdersIntermediary partiesProducing parties

Consum

er & (Local m

arkets)

Employmentagencies

Contractors

Inventory of Mechanisms and agri-chains

Smallholdersfarming

Large scale Contract farming

Government

Extensionservices

Education &information

Agri ICT (geo)services

Institutes &University(R&D)

+ ao sectors

relevantagencies

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Pilar 3 Business model

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G4AW business models for G4AW services

1. Service model: client is paying (subsidized) fee for service provision

2. Inclusive model: paid service provision bundled into package, e.g. insurance coupled to credit, advisory to input supplies

3. Freemium model: free service provisionOther paying clients are financing operations

4. Loyalty model: free service provisionavoid switching clients to competitor

• Use of aggregators: telecom, bank, insurance, agri business supplier, farmer cooperatives

• Embedding : extension officers, NGO’s, farmer cooperatives

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Challenges to overcome• Last mile: delivery to, communications with the user

• Usability: creating (direct) impact for user

• Information chain: from provider (high tech) – user (bottom of pyramid)

• Organization: public-private partnership, cultural, IPR

• Finance: investments

• Sustainability: business model, license to operate

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G4AW granted projects (14): success factors• Market: Tackle a well-defined and specific problem• Solution: Part of a portfolio of services, focus remains on a

core offer with added value for client• License to operate: embedding in the local context• Channel: They build on already existing delivery

mechanism(s)• Maturity: a reproduction of an already (elsewhere) validated

service• G4AW specific: Well-elaborated use of satellite information

& other data for food security

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Thanks for your attention

Contact: a.bakker@spaceoffice.nl

g4aw@spaceoffice.nl

G4AW is a programmecommissioned by

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G4AW business modelsCountry Project Grantee Business Model Aggregator Embedding

BANGLADESH GEOBIS La l Teer Seed Inclus ive Seed, agents Seed, agents

BANGLADESH GEOPOTATO WUR Service unknown yet NGO

BANGLADESH IDSS ACI Inclus ive Inputs , agents , Gov. inputs , Gov.

BURKINA FASO MODHEM SNV Service unknown yet Gov. & NGO

ETHIOPA CommonSense WUR ServiceCooperati ces , Uni ons , Ba nk, Insurance Gov.

ETHIOPA GIACIS ITC Inclus iveBa nk, Insurance, cooperati ves & Gov. Gov.

INDONESIA G4INDO Al terra Service Insurance NGO

KENYA CROPMON Soi lCares ServiceFarmer cooperative; tra de associati on NGO

KENYA / TANZANIA GEODATICS ICS Inclus ive NGO NGO

MAIL / UGANDA SumAfrica EARS Inclus ive Farmer cooperativeFarmer cooperative

MALI STAMP SNV Service Mobi le NGO

SOUTH AFRICA R4A ARC Freemium unknown yet Gov. & NGO

UGANDA MUIIS CTA Freemium & ServiceFarmer federati on, unions Agents

VIETNAM AGRI.ONE Vi naNed Loyal ty Nutrient, Mobi le, Gov. Gov.