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THE POWER OF
THE POWER OF
THE SCALE
OF THE
PROBLEM
4m in the UK living with diabetes
135 amputations every week
24,000 people dying early every year
188k heart attacks every year in the UK
More than 1 in 4 people are living with CVD
12 babies are born every day with CHC
WHY DOES THE
PARTNERSHIP
WORK?
Medical expertise
Evidence-based practice
National reach, local delivery
Focus on keeping it simple
OUR
FANTASTIC
FIRST YEAR
MOVING
INTO THE
FUTURE
Our prevention programme
LET’S DO THIS Launched January 2016
OUR PREVENTION AIMS
Helping people to move a bit more, have healthier baskets and know more about their risk of Type 2 Diabetes and heart disease. There are three prevention strands:
• REACH AND INSPIRE: UK-wide Let’s Do This Campaign and PR activitiesusing the reach of Tesco to communicate health messages
• ENGAGE AND
MOTIVATE: Mass participation events, local healthylifestyle programmes and
a Let’s Do This website and goal setter (online)
• SUPPORT AND TRANSFORM: Local community programmes to helpfamilies be more active
and eat more healthily
In addition we want to: • INFLUENCE: Tesco stores and suppliers to ensure healthy choices are the
easier and affordable choice
16
Carly (At risk amenables - C6, Mandy, Leanne (mosaic) Paula (Sport England)
• I should do a lot moreabout my health (66%agree)
• I like to treat myself withfoods that are not goodfor me (63.5% agree)
• I don’t care what’s in aready meal, as long as it’scheap and tastes good(33.2% agree)
• Watching TV is myfavourite pastime (44%agree) People have totake me as they find me(77%agree)
17
OUR AUDIENCE:
Sarah (Restricted mumsC2), Joanne (mosaic) Jackie (Sport England)
• I should do a lot moreabout my health (67%agree)
• I like to treat myselfwith foods that are notgood for me (56.3%agree)
• Not enough hours in theday to do everything(52% agree)
• When I need info, thefirst place I go is online(79% agree)
• I like to try new recipes(76%agree)
DEFINING WHAT WE MEAN BY:
Physical activity – Our focus is on increasing everyday activity, especially active travel
Healthier baskets – We will help
people to make healthier choices by focusing on healthy snacks, healthy drinks and portion sizes
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How we will
19
- reach 10m, - engage 500,000, - support 40,000 families
CAMPAIGN: Press, digital, social…
20
JOIN US:
• Online: Lets-DoThis.org.uk
• Twitter: @ComeOnLDT
• Facebook: https://www.Facebook.com/comeonLDT
• Instagram: https://www.instagram.com/comeonldt/
ENGAGE ACTIVITIES AND EVENTS
We will engage and motivate 500,000 people like Sarah and her family in the following ways: • ONLINE: Let’s Do This Goal Setter• LOCAL: Activities and events in 9 areas of
the UK:Blackburn with Darwen Conwy Derry/Londonderry Luton South Tyneside Thanet Torbay Wakefield West Dunbartonshire
• INSTORE: Tasting sessions and fooddemonstrations at Tesco stores
22
SUPPORT INTERVENTIONS
We will support and transform 40,000 people like Carly and her family through Beat the Street and Holiday Lunch Clubs.
• LOCAL: Activities and events in6 areas of the UK:
Belfast East London North Lanarkshire Nottingham Rhondda Cynon Taf Sandwell
• INSTORE: Tasting sessions and fooddemonstrations at Tesco stores
23
What we’ve achieved in our first year has been amazing…
… and we’re still onlya third of the way through the Partnership
A quick recap
FOR ALL ENQUIRIES CONTACT
National Charity Partnership Will Juba Team Administrator t: 0207 554 0362 [email protected]
#brandfast Sponsored by
Visit the CharityComms website to view slides from past events, see what
events we have coming up and to check out what else we do:
www.charitycomms.org.uk
#brandfast Sponsored by
Brand Breakfast11.02.2016
When brands meet